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New Readr platform to offer “all-you-can-eat” sub model.
American Media is partnering with digital distributor PixelMags on a new “all-you-can-eat” subscription platform, Readr.
The publisher’s four flagship titles (Shape, Men’s Fitness, Star and OK) will be made available on the tablet app.
American Media, who does not use PixelMags for its digital edition conversions, joins Active Interest Media and Source Interlink who have each agreed to make their content available on Readr in the last several weeks. All told, the platform has about 130 participating publishers so far.
While traditional monthly or annual subscriptions are also available, Readr offers an all-access option akin to Netflix, says American Media manager of tablet production Chris Tarrow.
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