Category Archives: Print

Judging a book through its cover | MIT News

MIT researchers and their colleagues are designing an imaging system that can read closed books.

In the latest issue of Nature Communications, the researchers describe a prototype of the system, which they tested on a stack of papers, each with one letter printed on it. The system was able to correctly identify the letters on the top nine sheets.

“The Metropolitan Museum in New York showed a lot of interest in this, because they want to, for example, look into some antique books that they don’t even want to touch,” says Barmak Heshmat, a research scientist at the MIT Media Lab and corresponding author on the new paper. He adds that the system could be used to analyze any materials organized in thin layers, such as coatings on machine parts or pharmaceuticals.

Source: Judging a book through its cover | MIT News

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Ricoh Pro C9110 and Canon imagePRESS C10000VP Off to a Fast Start » PODi Insights

A couple years ago I wrote about the remarkable history of Indigo, iGen and NexPress in the high end digital cutsheet market. The “Big Three” have been the favorite choice among printers since 2002. In my previous blog article I wrote that the forthcoming challenge from inkjet will likely have a big impact on this segment of the market and I still think it will, but in the meantime two new toner-based products are having a bigger impact: the Ricoh Pro C9100/C9110 and the Canon imagePRESS C10000VP/C8000VP.

Both of these products are selling well in the market today.

The bubble chart shows the relationship between price and speed for the products in this category. And the size of the bubble is representative of duty cycle – the larger the diameter, the more impressions per month are possible.

There is a fairly linear relationship for price and speed for the Big Three and the new B2 inkjet presses from Fujifilm and Konica Minolta. The B3 size inkjet presses from Canon (VarioPrint i300) and Xerox (Brenva HD) have a lower price for the same speed, but these two products don’t have the same image quality as the Big Three, hence the price discount.

The first thing I noticed about the Ricoh and Canon products was that they are the most affordable, being priced in the $250K to $300K range. Pricing is on par with the Xerox 1000/800 line. And the second thing I noticed was the duty cycle is lower than the comparable speed options from the Big Three, which accounts for the price discount. The Ricoh C9100 series has a maximum monthly volume of 1.75 million simplex letter size pages per month and can run 1 million per month on a regular basis. And the Canon imagePRESS C10000VP has a maximum monthly volume of 1.5 million simplex letter size pages per month and can run 450K per month on a regular basis. A number of companies have looked at the duty cycles and pricing and have decided to purchase two of the presses and still save money versus the Big Three.

So why are these two new presses selling so well? Their customers are reporting that these presses offer outstanding image quality, the ability to run heavy stocks and a variety of stocks, and are proving to be very reliable.

Source: Ricoh Pro C9110 and Canon imagePRESS C10000VP Off to a Fast Start » PODi Insights

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Magazine Readers Are Wealthy & Well Educated, USPS Study Finds

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests.

“Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received by more than 5,000 households during 2015.

“For households whose heads are under 34 years old and with incomes less than $35,000, the average is only 0.2 pieces per week. Households with income above $100,000 and whose heads are over 55 receive the most periodicals, with 1.7 pieces per week.”

Households that receive the most mailed periodicals also tend to have more than one adult, no children (Come on, parents, magazines are a great way to get kids interested in reading.), be headed by someone with a postgraduate degree, and reside in a single-family house.

Related story: B2Me: Increasing Your Magazine’s Value with Customization

 

Read More Source: Magazine Readers Are Wealthy & Well Educated, USPS Study Finds

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Mass-customized Magazines are Now Possible Thanks to Production Inkjet Presses

Get ready for the rise of mass-customized “B2Me” magazines. Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality.

Consider, for example, ZEB magazine of Belgium, which has a print run of 150,000 copies that are so customized and personalized that no two copies are alike. Several recent developments have made it feasible and potentially profitable for publishers to provide far more customization of their printed magazines than in the recent past. There’s real opportunity here, but also new challenges for traditional magazine publishers.

What’s making mass-customized magazines possible are new full-color inkjet presses that can print different versions of the same pages without the expensive press stops and plate changes required by traditional offset printing. Inkjet has come a long way from the days of “uglyjet,” when its usage in magazines was restricted mostly to producing postal addresses, clunky messages and cartoonish images. These days, it can be difficult to distinguish an inkjet-printed magazine page from an offset page.

Changes in the advertising market are creating a greater need and opportunity for customized magazines. Programmatic advertising in digital media has demonstrated the power of getting the right message to the right person at the right time, undermining the “spray and pray” approach often associated with advertising in traditional media.

ZEB magazine is an extreme, but nevertheless instructive, example of what is possible for magazines. ZEB, a multi-brand fashion publisher, uses customer data — such as purchase history, age, gender, favorite brands and place of residence — to customize the text and images on multiple pages of its customer “magazine,” which is arguably a catalog.

The customization and personalization were not a one-time experiment; ZEB continues to tailor each magazine copy because doing so generates enough additional sales and customer loyalty to create a positive ROI.

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Source: Mass-customized Magazines are Now Possible Thanks to Production Inkjet Presses

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Insight: Four Key Trends Shaping the Industrial Packaging Market – WhatTheyThink

Making packages more recyclable, lighter, shapelier, and safer will be the principal drivers for the industrial packaging market through to 2020.

By Smithers Pira Published: August 1, 2016 The global market for industrial packaging, estimated at $48.6 billion in 2013, is forecast to reach $61 billion by 2020—an annual growth of 3.4%—according to a recent market study by Smithers Pira.

Data in The Future of Industrial Packaging to 2020 shows the largest share of this market (31%) has now shifted to Asia, placing it ahead of Western Europe, and North America.

Asia will continue to see the highest growth in demand across the study period (2015-2020), increasing its total share to 34% of the world market at its end. In contrast, Western Europe is expected to drop to a 28% market share in 2020 as overall growth falters and some key national markets decline.

The industrial packaging sector is dependent on four key user industries:

  • Chemicals and pharmaceuticals
  • Lubricants
  • Bulk food and beverages
  • Building and construction

These industries are still exhibiting inconsistent recovery from the global economic downturn of 2008, which is influencing overall growth in the segment.

Source: Insight: Four Key Trends Shaping the Industrial Packaging Market – WhatTheyThink

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Xerox said to be in talks to acquire, then split Chicago-based R.R. Donnelley – Chicago Tribune

Xerox, which plans to separate into two companies by the end of the year, is in talks to acquire R.R. Donnelley & Sons, people with knowledge of the matter said.

Xerox Corp. would acquire R.R. Donnelley Co., founded in 1864 and based in Chicago, and merge some of it with its copier, printer and related-services business and the rest with its smaller business process outsourcing services, said the people, who asked not to be identified because the negotiations are private.

The talks are at an early stage, one of the people said. A deal could be announced before Xerox’s split is completed, another person said. R.R. Donnelley jumped as much as 12 percent in afterhours trading, while Xerox climbed as much as 3.2 percent.

R.R. Donnelley, the owner of the Edgar financial-statement wire service, announced it planned to split into three publicly traded companies last year. A deal with Xerox would negate that plan, the people said.

Source: Xerox said to be in talks to acquire, then split Chicago-based R.R. Donnelley – Chicago Tribune

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Multitasking Pushes Adult Media Use To Half a Day, Every Day 06/17/2016

According to a new eMarketer report, “US Time Spent with Media: eMarketer’s Updated Estimates for Spring 2016,” US adults will squeeze an average of 12 hours, 5 minutes per day ofmedia usage into their waking hours this year, thanks to media multitasking, nearly an hour more than the average in 2011. But the daily figure is expected to grow by just 3 minutes between 2016 and2018.

While mobile devices enable people to consume media content anywhere at any time, the numbers suggest a saturation point is near, says the report, and that increased time spent with onemedium will tend to come at the expense of time spent with another,

Average_Time_Media

 

Source: Multitasking Pushes Adult Media Use To Half a Day, Every Day 06/17/2016

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Pew Research Center newspapers – Business Insider

Newspapers have been the standard for news delivery for a while now, and their death has been predicted at the introduction of radio, television, and now, the internet.

But many people still like their newspapers.

In their State of the News Media report, the Pew Research Center said that 51% of people who read newspapers read only the print edition, as opposed to the desktop and mobile versions of the papers.

That number is falling, as 62% of newspaper readers read the print product only in 2011, but print papers are still a popular way of consuming news.

This does not however, mean that newspapers are prospering. Newspaper ad revenues have declined 8% since last year, while comparable revenues for cable TV news and digital ads grew by 10% and 20% respectively. Daily circulation of newspapers fell 7% since last year, the largest decline since 2010.

An even worse statistic for newspapers: just 5% of adults in the US listed a print newspaper as their “most helpful” source of news in the presidential election.

Source: Pew Research Center newspapers – Business Insider

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Top 9 Takeaways from 2016 Digital Magazine Dashboard – Publishing Executive

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines.

As Next Steps Marketing does with every six-month audited period, we’ve created the Digital Magazine Dashboard to review and compare publishers, newsstand platforms, and different time periods. Below are the top 9 takeaways from this six-month period ending December 31, 2015, and compared to a year ago. We use BPA and AAM data to create this comparison of top digital titles.

1. Digital as % of total circulation holds steady. Total digital circulation as a proportion of total circulation is more or less steady, at 6.5%, compared to 6.7% last period. That’s a 2.8% decrease over a year ago.

2. Top 10 magazines are 90% consumer. The Top 10 titles with the most digital circulation have between 57.1% and 12.7% of their circulation in digital. All but one of the titles is a consumer-based title, with IEEE Spectrum being the B2B exception. The top three in digital circulation: NYLON with 57.1%, IEEE with 49.4% and Backpacker with 31.3%.The top five magazines with the largest total circulation growth year-over-year.

3. Sponsored subscriptions declined by almost 1/3. Sponsored subs, which took off like a bullet a year ago, have seen a steep decline over this year. While digital subscriptions have held their own, losing 1.4% over the past year, sponsored subs, dropped 27.5% over the past year and are back down to the 2013 numbers.

4. Without sponsored, digital circulation increased. Once you take out sponsored subscriptions, our Top 30 titles saw a 4.1% increase overall in total digital circulation. Five new additions entered the Top 30 pie: New York magazine and Bloomberg’s Business Week, Hot Rod, Vanity Fair, and Family Circle.

Source: Top 9 Takeaways from 2016 Digital Magazine Dashboard – Publishing Executive

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Forecast: Internet ad spend will outstrip all print in 2015

See on Scoop.itDaily Content Highlights
ad_spending

Mad Men are moving their money – the internet will take more advertising dollars than newspapers and magazines combined by 2015, according to latest forecasts.

2015 is the year when internet advertising spend will overtake combined newspaper and magazine ad spend globally, according to ad group ZenithOptimedia’s latest forecast.

That mark has already been passed in some countries, but not on a worldwide basis.

See on paidcontent.org

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