Category Archives: Publishing

Google Introduces AMP Lite For Slow Networks, Low-Ram Devices

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Google has introduced a new version of Accelerated Mobile Pages it calls AMP Lite. The new Web page format will take up to 45% fewer bytes than the standard AMP page to support slowernetwork connections.

AMP Lite, which compresses images and image data, will roll out globally for “bandwidth-constrained users” in countries such as Vietnam and Malaysia and for those with lowram devices. The changes may modify fine details of some images, but do not affect other parts of the page including ads, according to Software Engineers Huibao Lin and Eyal Peled.

The changewill optimize external fonts by using the amp-font tag, setting the font loading timeout to 0 seconds so thatpages display immediately regardless of whether the external font was previously cached or not, Google’s engineers wrote in a post.

Google also made improvement to image optimizations by AMP Cache. Changes made for AMP tooptimize image delivery range from removing invisible or difficult to view data, reducing color and quality of images without affecting visuals, and converting images to WebP format, which leadsto a 25% reduction in bytes and no loss in quality. A few other more techie changes are described by Lin and Peled.

Source: Google Introduces AMP Lite For Slow Networks, Low-Ram Devices 01/13/2017

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Apple News is sending publishers traffic, but not revenue

A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it.

Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September. As part of that update, the app was designed to be bolder and include breaking news notifications and better organization of the main “For You” section.

Several news publisher clients reported they’re getting more audience from Apple News than from Google AMP, the search giant’s fast-loading mobile article initiative, according to Polar, a native ad platform, which is testing branded content promotion in Apple News with a small number of publishers.

Source: Apple News is sending publishers traffic, but not revenue

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PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider

Digital paywalls have helped news publishers like The New York Times and Financial Times stabilize their businesses and mitigate revenue losses in the wake of print’s collapse.

Now a new breed of digital-native publishers — like BuzzFeed, Vox, and Huffington Post — is considering whether to follow suit in a bid to decrease their reliance on the volatile ad market.

Both the incumbents and the disruptors in the online news business must face the same challenge: Millennials are hesitant to pay for their content. Only 25% of US millennials pay for some sort of digital news service (newspapers, magazines, or news apps), according to a 2015 survey from the American Press Institute. Meanwhile, 55% of them pay for entertainment content.

This aversion is encouraging change in the pay-for-content model. Legacy publishers are being forced to reevaluate their existing paywalls and subscription offerings in an effort to drive up new subscribers. Likewise, digital-native publishers that have historically shied away from paywalls are now considering alternative pay-for-content models like micro payments, user-data exchanges, and membership programs that could attract millennials.

Source: PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider

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Flipboard Unveils Storyboard For Multimedia Ad Messages 10/14/2016

 

flipboardDigital publishing platform Flipboard is keeping pace with the frenetic world of social media with the launch of Storyboard, a new advertising product that emphasizes flexibility in combiningmultiple ad formats.

Storyboard is also available to publishers for multimedia editorial content. It allows brands to deliver messages combining articles, images, gifs, video and audio, to formengaging multimedia narratives.

Storyboard helps advertisers compose the narratives with algorithms that gather their existing branded content from across the Web, allowing them to craftStoryboard messages without the need to create new content.

Users can browse the selection of ads and branded content, following an unfolding narrative, by swiping through the full-bleed Storyboard carousel. Like Flipboard’s platform for editorial content, the ads are optimized for consumption on mobile devices including both smartphones and tablets.

The new ad offeringdebuts with cosmetics retail brand Sephora as a launch partner. It is targeting readers of beauty-related content with a new holiday campaign, carrying the tagline: “Tis the Season, Love is theReason, Let’s Beauty Together.”

Source: Flipboard Unveils Storyboard For Multimedia Ad Messages 10/14/2016

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Publishers are pleasantly surprised by Google AMP traffic – Digiday

If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles.

In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google’s open-source code on their pages because search still drives close to 40 percent of referral traffic overall, and they know that as their audiences shift to mobile, having fast mobile pages can only help them get surfaced by Google’s algorithm.

“We love it,” said Ben Robinson, Thrillist’s editorial director. Thrillist is getting 15 percent of its search traffic from AMP, boosting its search traffic by more than a third, which he called “exciting,” given the company is more lifestyle than news. At news-heavy USA Today Network, AMP is generating 12 percent of all mobile page views, said Michael Kuntz, svp of digital there.

AMP has become a bigger part of the mix at The Verge, representing 14 percent of its traffic in September, according to its editor, Nilay Patel. One multi-title publisher, which didn’t want to share its results publicly, said its AMP pages are loading 95 percent faster and bounce rate is more than 50 percent lower than regular mobile search pages, “which is insane,” a top exec there said.

Source: Publishers are pleasantly surprised by Google AMP traffic – Digiday

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Adobe Expands Document Cloud

Adobe announced updates to its Document Cloud on Tuesday with additional editing features and a new tool for digital signatures that abides by upcoming regulations in the European Union.

Adobe hadunveiled three new features to Adobe Acrobat DC, Adobe’s PDF editing software, that are now available to Adobe Document Cloud subscribers.

A new Compare Files feature available inAcrobat’s tool list helps maintain version control by enabling users to compare two versions of the same document with any edits that are tracked and color-coded.

The company alsoproduces a report highlighting any assertions or deletions, with a review feature so editors can literally walk through the document change-by-change.

The Compare Files feature is similar tothe editing capabilities of Google Docs, except for that it shows two versions of the document side by side. In addition, Acrobat automatically detects two files that look similar and loads them forreview. Users also have the opportunity to switch out these documents for different versions if they choose.

Source: Adobe

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Time Inc. Creating ‘Digital Desks’ and Magazine Hubs | Media – AdAge

Time Inc. Chief Content Officer Alan Murray. Credit: Time Inc.

n a “progress report” memo to Time Inc. editorial staff, Chief Content Officer Alan Murray on Monday announced the formation of 10 digital desks that will be dedicated to topics including business, celebrity, entertainment, food and sports.

“The job of each desk will be to cultivate and grow our digital audiences in its area,” Mr. Murray said in the memo, which was obtained by Ad Age. “The desks will include reporters and editors from different brands who will continue to work for those brands, but the desk heads will coordinate their efforts to help Time Inc. innovate and grow.”

Source: Time Inc. Creating ‘Digital Desks’ and Magazine Hubs | Media – AdAge

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The Top Ten Media Trends Publishers Can’t Ignore

Following are 10 media trends publishers cannot ignore:

1. Content Consumption Goes Mobile

It’s well known that readers are increasingly accessing content via their mobile devices. “Almost two thirds of our visitors are coming from mobile devices to read our content,” said Litvack. “Where the eyeballs go, the dollars follow. Mobile spend is about to kick up to become the third largest ad category, behind desktop advertising and television ads.” And with better targeting technology and ad experiences, CPM rates for mobile ads will rise, predicted Litvack.

2. Media Consumption Is Happening Off Brand

63% of Americans find news on Facebook and Twitter, and social media has surpassed television as the most popular source of news. That means publishers’ audiences have migrated away from their sites and are more difficult to monetize than ever. Publishers need to find creative ways attract readers on a regular basis and monetize.

3. The Newsletter Is Becoming Publishers’ Most Important Product

Although fewer readers are coming to media sites for news, their engagement with email newsletters continues to rise. Litvack said that open rates and clickthrough rates are going up, making email one of the most important channels to cultivate an audience and drive revenue.

4. Programmatic Selling Is on the Rise & Will Completely Eclipse Direct

95% of advertisers are buying programmatically on MPA websites, and a large portion of those advertisers are buying programmatic only. To keep CPMs from trending down, publishers need to invest in ad targeting technology and provide positive ad experiences to readers, advised Litvack.

5. Media Companies Are Becoming Agencies

Publishers like Time Inc., Hearst, and Condé Nast have created studios separate from magazine editorial that are dedicated to creating native advertising. Advertisers increasingly want to work with publishers to develop creative campaigns, putting demands on publishers to develop new workflows to deliver native content, campaign reports, and high-quality service like an agency.

6. Video, Video, Video

Digital video already dominates the media space and will continue to do so over the next several years. Publishers need to develop workflows to quickly create and distribute video content. Video will help publishers engage readers on social media and on their mobile devices, where video consumption is flourishing, said Litvack.

7. Advertising Alone Won’t Support a Media Business

“If we want to see real growth for our industry, we can’t be ad supported alone,” said Litvack. He recommended publishers invest in events businesses, data businesses, and reinvent their revenue models to discover new opportunities.

8. Abundance of Content

Litvack said that it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. There’s a lot of digital content out there, and a lot of high quality digital content, so publishers can’t produce good content alone. “You have to look at the data and dig deeper into that data to justify what is the right story to write for your audience,” said Litvack.

9. Personalization is Prime Time

Content personalization is now a reality and will become the dominant method of delivering content, said Litvack. 56% of websites and 67% of emails have some level of personalization. Publishers need to continue to integrate this technology into their platforms in order to meet consumers’ expectations.

10. There’s Gold in Your 1st Party Data

Behind many of these trends is the growing importance of first-party data that can drive publishers’ content, audience development, and monetization strategies. Litvack noted that first-party data is invaluable for ad targeting, content personalization, cross-platform identification, and audience extension. Without a unified database and robust analytics technology that can identify individual site visitors and track behavior, publishers cannot iterate and evolve for the future.

Source: The Top Ten Media Trends Publishers Can’t Ignore

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Snapchat Pushes Further Into Digital Ad Targeting – WSJ

Snapchat is pushing further into sophisticated digital ad targeting, including letting advertisers target customers using email databases and other data sources.

The mobile app company is rolling out three new targeting options for marketers.

Through a product called Snap Audience Match, Snapchat is enabling marketers to take existing lists of email addresses and mobile device IDs, and anonymously match that data with Snapchat’s own pool of consumer data, allowing enhanced ad targeting. In this process, Snapchat is taking steps to make sure it does not employ any personally identifiable data when executing these ad campaigns.

The company has been quietly testing this offering over the past few months with brands like eBay. EBAY -1.79 % Consumers will have the option to opt out of the Audience Match product.

Another new initiative, Snapchat Lifestyle Categories, lets brands direct ads to people who consume certain types of videos (like sports or gaming content). Lastly, Snapchat is helping advertisers target ads to consumers who exhibit a certain set of characteristics that are similar to an advertiser’s existing customers– a product Snapchat is calling “Lookalikes.”

These tactics are rather standard fare for many digital media outlets, but their introduction amounts to a noteworthy evolution for Snapchat, which has been conservative about the targeting capabilities it offers. Snapchat founder Evan Spiegel was famously quoted as saying that he doesn’t want advertising on the app to be “creepy” for consumers.

Source: Snapchat Pushes Further Into Digital Ad Targeting – WSJ

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Press Release: Rakuten in Partnership with Aquafadas Launching a Mobile App with More Than 200 Digital Magazines – Publishing Executive

Montpellier, France — September 6, 2016 — Rakuten, a leading global Internet company in partnership with a digital software pioneer Aquafadas entered the interactive magazine apps market with its new product: Rakuten Magazine app launched on the 9th of August 2016. When there are multiple digital catalogues for the EMEA and American readers, e-magazines are less present in this part of the globe. An opportunity that cannot be given a miss!

Imagine 200 magazines, 11 genres, available via an easy-to-use mobile app, all accessible thanks to a very appealing “all you can eat” subscription plan? Combine it with the Rakuten clients base of 100 million existing active customers. The opportunities are endless.

The app is available in Japan and accessible on both iOS and Android devices. Aquafadas has provided a technological frame including: the cloud based app infrastructure and digital enrichment and conversion tools. Their technical solutions have been optimised and adapted in order to meet the needs of the audience and provide stable and highly secure backend as well as a highly flexible user interface.

Matthieu Kopp, CTO, Aquafadas : “It’s the first time when our Aquafadas software enabled to transform and contain so much content in one single app. We’re talking about 200 magazines and this is a wonderful number of titles and also for us – tech experts – this is a powerful amount of data needed to be processed. We’re expecting an impressive adoption rate aiming at millions of readers in the next few years. And whilst we’re waiting impatiently for users reactions and feedback, we’re already working on next features. We have lots of great enhancements in the pipeline that will no doubt bring digital magazines experience in Japan to the next level.

”About Aquafadas: A highly successful French Tech start up, a part of the internet giant Rakuten group. In 2016 they have celebrated its 10 years anniversary. The company started as a leader in Mac software designed to create personal photos and videos animations. Following iPhone touch launch, they became key players in digitisation of comics afterwards moving towards a partnership with well known publishers helping them in transition from glossy magazines to stunning mobile content and apps. Today, they are one of the key enterprise mobility enablers with their creative publishing tools for the business world. Amongst their clients they list: Adecco, Deloitte, VW, Audi, Turkish Airlines, Audi, Havas, Shuiesha, Prêt à Manger and many more.

Source: Press Release: Rakuten in Partnership with Aquafadas Launching a Mobile App with More Than 200 Digital Magazines – Publishing Executive

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