Category Archives: IoT

Amazon is reportedly exploring technology that could spell the end of privacy as we know it


In an effort to boost convenience, Amazon may be exploring a new way for customers to surrender privacy.

Smart lock company August and connected garage door firm Garageio — two startups with ties to Amazon — are looking into ways to allow delivery people to leave packages in your house or apartment when no one is home, reports tech blog The Information.

On one hand, the ability to deliver items, even when recipients aren’t home, is a golden opportunity for Amazon.

On the other hand, allowing a company to enter to deliver a package into one’s house essentially surrenders the idea of the expectation of privacy in your own home.

In-home drop off isn’t going to be an open door policy. Wareable reports that August is developing technology that would allow smart locks to open for delivery people during certain windows of time, by using temporary pins, or via smartphones.

Source: Amazon explores in-home delivery – Business Insider


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Sports Teams Go Big On Beacons: In 93% Of MLB Stadiums, 53% Of NBA Arenas

The Internet of Things is verymuch about determining precise consumer location, and sensors such as beacons are helping that along more every day.

There are now about 8 million sensors in the marketplace, with the majorityof them being beacons, according to a new global market tally.

The report comprises data aggregated from 330 companies that work with beacons and input details of their beacon usage into adatabase maintained by Unacast, a beacon data platform company.

Of the sensors, 6 million are beacons and 2 million are NFC sensors, with the number increasing 33% just from the first quarterof this year to the second.

We’ve written a lot about beacons at retail here but another major use is in professional sports. Here’s the breakdown of sports locations already withbeacons deployed:

  • 93% — Major League Baseball stadiums
  • 75% — National Football League stadiums
  • 53% — National Basketball Association arenas
  • 47% –National Hockey League arenas

One of the drivers of beacons in sports is the opportunity to gain new revenue streams.

Source: Sports Teams

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Consumers To Learn Of Risks In Wearables, Connected Objects While At Work 04/28/2016

security1Consumers not aware of security implicationsof IoT technology they wear or bring into their homes may start to learn about it at the office.

Surveys have shown that many consumers are not concerned about security breaches through theirwearable devices, like smartwatches or fitness trackers. The same is true for home smart things, such as connected thermostats.

However, business execs see wearables as the top securitythreat, based on a new study.

The study is based on a survey of 440 company technology executives in North America, Europe and the Middle East conducted by Spiceworks, a network of technology professionals.

It turns out that much of the connected technology at work is pretty much the same as at home and that’s where consumer education is likely to rub off.

Forexample, tech execs at work see security issues in wearables, connected appliances and thermostats, the same types of devices consumers are dealing with personally. Here are the IoT devices seen asthe most likely source of a security threat or breach, according to the study:

  • 53% — Wearables (smartwatches, fitness trackers)
  • 50% — Video equipment (security cameras)
  • 46% — Physical security (smart locks)
  • 45% — Appliances
  • 41% — Sensors (RFID readers, badge readers)
  • 39% — Controllers (smart lighting, thermostats)

The good news for consumers and marketers is that businesses are taking it upon themselves to help employees learn of the risks involved. Of the execs preparing for the impact of IoT in theworkplace, 64% are focusing on educating employees about risks.

This is positive for marketing, since consumers are likely to learn how to better control access to and through their connecteddevices and also how they can allow communication from brands they trust.

The Internet of Things does not live in a vacuum. The people learning about the ins and outs of their wearables andother connected technology at work are the same people marketers will be targeting, mostly when they’re not at work.

Source: Consumers To Learn Of Risks In Wearables, Connected Objects While At Work 04/28/2016

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Press Release: Penton Launches The IoT Institute — First Horizontal Franchise Applies To All 14 Company Verticals With Audience of 10MM – Publishing Executive

San Francisco, April 20, 2016 – Penton today announced the launch of the IoT Institute, a new business unit focused on the rapidly-growing world of the Internet of Things (IoT). The IoT will unleash $6.2 trillion in new global economic value annually by 2025, with $2.3 trillion coming from the global manufacturing industry alone. While most coverage of IoT centers on the hype around wearables and other consumer applications, the largest market will be in industrial application.

According to McKinsey, the largest growth segments for IoT ahead are Smart Cities and Manufacturing. Penton’s IoT Initiative is squarely focused on these two segments, and the business decision-makers who are now confronted by the challenge of practical application.

Penton Group President Paul Miller clarified: “IoT is now as relevant to non-technical professionals running companies and projects as it is to the technology community. The IoT Institute will focus on sharing best practice between technologists and line executives in order to drive practical and measurable results.”

The IoT Institute franchise encompasses information services, learning, research and live events. The IoT Institute launches with:

  • A digital community ( enables cross-industry and cross-job function learning to drive IoT market value and results.
  • IoT Emerge, scheduled to take place in Chicago this Fall, will offer real-world insights and demos, cross-functional peer-to-peer networking, advice and lessons.
  • Breaking industry research focused to educate and drive business performance with IoT.

Penton has a unique ability to rapidly scale this new business, as the topic applies to virtually all of its 14 verticals. Some examples of Penton markets with very high application relevance include energy, buildings, automotive, aviation, municipal government and infrastructure, agriculture, waste, IT & data-centers, and engineering. “Penton can apply a layer of intelligence around IoT that ensures the topic is relevant to the nuances of each of our markets. This ensures our insights will be practically applied, and lead to tangible results for our users and marketers,” said David Kieselstein, Penton’s Chief Executive Officer. He added, “With a target audience of 10 million professional users we plan to quickly establish what will be the largest professional IoT community.”

Source: Press Release: Penton Launches The IoT Institute — First Horizontal Franchise Applies To All 14 Company Verticals With Audience of 10MM – Publishing Executive

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Consumers Tap, Talk, View Their Way Into The Internet Of Things 04/27/2016

Consumers are going to interact and connect tothe world of the Internet of Things in many ways.

The current main connection to that world is primarily via the smartphone, since many smart devices still need somewhat of a central control point.

Fitness trackers, for example, collect and aggregate activity information and quickly and neatly send that info to smartphone screens, thanks to Bluetooth. Consumers also will interact directly through devices they wear, which is where virtual reality (VR) comes in.

Virtual reality hardware is projected to skyrocket this year, with 10 million units shippingglobally, according to International Data Corp. (IDC). In terms of revenue, this translates to $2.3 billion to be spent this year. And by 2020, a combination of virtual reality and augmentedreality hardware shipments are projected to pass 110 million units.

Source: Consumers Tap, Talk, View Their Way Into The Internet Of Things 04/27/2016

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Google Digs Into Addressable TV, Serves Listing In Search Results 04/21/2016

Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in away that is similar to how personalized ads appear on the Web.

From the National Association of Broadcasters (NAB) conference, Google announced an addressable TV feature — DoubleClickDynamic Ad Insertion for broadcasters — and an update to DoubleClick for Publishers that keeps competing advertisers from appearing consecutively in the same TV ad segment.

There are alsoimproved search features that will allow additional information for TV shows index on the Web.

The Dynamic Ad Insertion in DoubleClick, an addressable TV feature, allows each televisionviewer to see personalized advertisements when either watching live or on-demand TV. It builds on Google’s experiments with personalizing ads into live linear TV through the Google Fiberset-top-box the company announced last year.

The Rugby World Cup Finals on TF1 and the Republican Presidential Debates on Fox News have already tested Dynamic Ad Insertions, which managed todeliver a fully addressable viewing experience.

More controls also means the ability to make sure two competing brands do not place ads that appear together.

Source: Google Digs Into Addressable TV, Serves Listing In Search Results 04/21/2016

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Connected Consumers: 55% Own Fitbit, 28% Nest Thermostat, 23% Apple Watch 04/13/2016

A new pieceof research goes deep into the range of both wearables and smart home devices and provides a view of how wide the market is, as consumers select their own products for what could be any number ofpersonal reasons.

The study comprised a survey of 500 U.S. adults from a panel representative of U.S. Census data and was conducted by Rocket Fuel.

For home connected devices, devicesfrom Google’s Nest comprise three of the top five products, though no one product seems to dominate the market. Here’s the list of connected home devices consumers currently own:

  • 28% — Nest learning thermostat
  • 25%– Netatmo Weather Station
  • 25% — Nest Cam
  • 22% — Philips Hue connected bulb
  • 21% — Nest Protect
  • 21% — Otherhome security device
  • 18% — Belkin WeMo Switch+ Motion
  • 14% — August Smart Lock
  • 14% — Other connected home appliance
  • 11% — Canary (home security)
  • 8%– GE/Quirky Aros smart window air conditioner

For wearable devices, the number of different devices is just as broad, ranging from those from Fitbit to Garmin. Here’s thecurrent breakdown by wearable device currently owned:

  • 55% — Fitbit
  • 23% — Apple Watch
  • 17% — Samsung Gear Fit
  • 16% — Nike+ Fuelband
  • 10% — Omronblood pressure monitor
  • 9% — Microsoft Band
  • 8% — Jawbone Up
  • 8% — Other fitness health tracker
  • 6% — Basis Peak
  • 6% — Garmin Vivofit FitnessBand
  • 5% — Pebble Smartwatch
  • 4% — Other smartwatch

Source: Connected Consumers: 55% Own Fitbit, 28% Nest Thermostat, 23% Apple Watch 04/13/2016

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The Seven Best Things You Can Do With an Amazon Echo

The Amazon Echo offers our first serious glimpse into the future of an intelligent home. It’s not perfect, but whether you’re you’re thinking of getting an Echo, hear people talking about “Alexa,” or not sure what the one you have is capable of, here are some of the best things you can do with it.

Source: The Seven Best Things You Can Do With an Amazon Echo

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