Monthly Archives: November 2016

Hulu Launch New TV Streaming Service, Fox And Disney Sign On

Hulu has added new network deals for its new live TV streaming service from 21st Century Fox and Walt Disney. The new service is set to launch in early 2017.

The new service will look tocomplement Hulu’s existing on-demand programming services, with limited commercials for $7.99 per month or commercial-free for $11.99 per month.The deal includes live and on-demandprogramming from Disney/ABC Television Group networks and ESPN as well as Fox, Fox Sports, Fox News, FX Networks, Fox Regional Sports Networks, National Geographic.

Source: Hulu T

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Apple News is sending publishers traffic, but not revenue

A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it.

Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September. As part of that update, the app was designed to be bolder and include breaking news notifications and better organization of the main “For You” section.

Several news publisher clients reported they’re getting more audience from Apple News than from Google AMP, the search giant’s fast-loading mobile article initiative, according to Polar, a native ad platform, which is testing branded content promotion in Apple News with a small number of publishers.

Source: Apple News is sending publishers traffic, but not revenue

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PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider

Digital paywalls have helped news publishers like The New York Times and Financial Times stabilize their businesses and mitigate revenue losses in the wake of print’s collapse.

Now a new breed of digital-native publishers — like BuzzFeed, Vox, and Huffington Post — is considering whether to follow suit in a bid to decrease their reliance on the volatile ad market.

Both the incumbents and the disruptors in the online news business must face the same challenge: Millennials are hesitant to pay for their content. Only 25% of US millennials pay for some sort of digital news service (newspapers, magazines, or news apps), according to a 2015 survey from the American Press Institute. Meanwhile, 55% of them pay for entertainment content.

This aversion is encouraging change in the pay-for-content model. Legacy publishers are being forced to reevaluate their existing paywalls and subscription offerings in an effort to drive up new subscribers. Likewise, digital-native publishers that have historically shied away from paywalls are now considering alternative pay-for-content models like micro payments, user-data exchanges, and membership programs that could attract millennials.

Source: PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider

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