Monthly Archives: May 2012

Adobe Announces New DPS – Digital Publishing Suite Version

NEW YORK — May 15, 2012 — At Adobe’s annual Digital Publishing Summit, Adobe Systems Incorporated (Nasdaq:ADBE) today announced a series of groundbreaking new features for Adobe® Digital Publishing Suite (DPS) that will allow media companies and corporate publishers to deliver unparalleled reach and monetize their unique content in new ways. Among the new features are Content Viewer for iPhone, social sharing, expanded font licensing and enhanced integration with Adobe Creative Suite® 6, a milestone release, creating an unbeatable combination for media and corporate organizations. Adobe is live blogging from the Summit at
Adobe also announced Meredith Corporation has chosen Digital Publishing Suite to produce and distribute its leading brands, including Better Homes and Gardens, Parents and Fitness, to multiple channels. Digital Publishing Suite is the industry-leading cross-platform solution with 850 customers worldwide who have published more than 1,700 active applications and delivered more than 25 million digital issues to iPad, Kindle Fire and Android™ tablets since April 2011. Adobe is currently distributing 120,000 publications every day to tablet readers and continually evolves Digital Publishing Suite to keep pace with rapidly changing industry needs.

The new advancements include:
• Content Viewer for iPhone – The new Content Viewer for iPhone allows media and corporate organizations to target digital publication delivery across iPhone and iPod Touch devices in addition to the iPad, Kindle Fire and Android tablets, instantly expanding reach and access of content to over 220 million iPhone and iPod Touch owners globally. At the Digital Publishing Summit, The New Yorker, a Condé Nast publication, will be the first to show what the magazine might look like in the new Content Viewer.
• Social Sharing – New social sharing capabilities encourage readers and customers to share articles on Facebook, Twitter and via email directly from within their Digital Publishing Suite applications, enabling broad content proliferation, article sampling, and content metering that will help build publication brands and turn readers into paying subscribers. DPS customers can use this functionality to configure the articles available for sharing, the social media channels in which they can be shared, and the selection and quantity of articles viewed before a purchase decision is required. In conjunction with Adobe’s release of this feature, Wenner Media announced the launch of Us Weekly for iPad using Digital Publishing Suite. The application will be available for download on May 17 in Apple Newsstand. Wenner Media will preview social sharing in Us Weekly for iPad at the Adobe Digital Publishing Summit and expects to launch Us Weekly fully enabled for social sharing soon—the first digital magazine to provide these social sharing capabilities to readers.
• Extended Font Embedding Rights – Digital Publishing Suite customers can now enjoy extended rights from a select portion of the Adobe Type Library. Digital Publishing Suite customers who license Adobe Type Library fonts directly from Adobe, and who create content published in .folio files (which can include bitmaps, PDF and HTML) can embed these selected fonts inside their publications, with no additional font license or cost. With this set of high quality and award-winning Adobe fonts, Digital Publishing Suite customers will have a broad and fully-licensed typographic palette of over 800 fonts for any creative direction. On retina devices like the new iPad, access to these fonts enables designers to ensure typography remains crisp, clear, and consistent with the creative direction of the publication, while respecting intellectual property provisions.
• Alternate Layouts in Adobe InDesign® CS6 – Design and production teams can save time and accelerate workflows by
using Alternate Layout functionality in InDesign CS6 software to repurpose a single, primary InDesign layout for
publication to different size devices such as the iPhone, iPad, Kindle Fire and other mobile and tablet devices. Using
liquid page rules in the InDesign CS6 layout, designers can use visual page guidelines to indicate how InDesign should
intelligently arrange and resize content without requiring manual resize of each layout. Alternate Layout will transform
publishing workflows by allowing content creators to significantly reduce the amount of time required to publish content
to devices with different screen resolutions and aspect ratios, giving publishers and corporations the ability to efficiently
and rapidly generate publications across multiple devices.
• Digital Publishing Suite Now Integrates with Adobe Edge – Adobe Edge preview software enables designers to create
animated HTML5 content with Web standards, which can be easily placed in Digital Publishing Suite applications using
InDesign. Combined with the interactive overlays in Digital Publishing Suite, designers can take advantage of the intuitive
timeline and coding capabilities in Adobe Edge to create custom interactivity that increases engagement with editorial
and advertising content. As part of the recently launched Adobe Creative Cloud™, Adobe Edge preview includes a new
“publish to DPS” feature for InDesign CS6. The commercial release of Adobe Edge is expected later this year. Fast
Company is the first to use Edge animation in their magazine.

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Pulishers Convert Print Titles to Digital to Improve Targeting, Slash Cost ….

Posted on: 4/30/12

By Mark J. Miller

In recent months, Ziff Davis Enterprise and Penton Media’s technology group have grabbed headlines by announcing plans to convert their magazines to digital and abandon print.

In the case of Ziff Davis Enterprise, which was subsequently acquired by QuinStreet, the plan moved print publications BaselineCIO Insight and eWeek to a variety of digital formats—the desktop, smartphones and tablets—to give users access on virtually any device they wanted to use while cutting costs in paper, postage and printing.

Similarly, Penton’s tech group plans to move the lion’s share of its print publication to digital-only format this month.

But these aren’t the only companies exploring the possibilities of digital-only content. Advanstar Communications’ Locum Life, a brand aimed at traveling doctors working in out-of-the way locales, returned as all-digital in January after being out of print for a year.

“The digital-delivery strategy actually made us more effective at getting our content and advertising to the travelling doctor,” said Drew DeSarle, VP-market development sales at Advanstar.

He said the company assembled a team that consisted of its production Web media designers, marketing manager and chief editor to review best practices for optimizing for digital distribution. The group decided to use landscape rather than the traditional portrait format.

“The production and design team need to be on the exact same page in terms of the template design, level of interactive, use of audio, video clips and slide shows—all of which have to be identified and coded to work properly and quickly via whatever production platform is being used,” DeSarle said.

The most important thing, DeSarle added, is for there to be a single team who has been specifically identified as being responsible for getting the digital magazine out the door on time. “[This] is an immense challenge since an all-digital format goes well beyond the scope of traditional print publishing and converting a print page to a Nxtbook page,” he said.

Full Article: BtoB Media – Publishers convert print titles to strictly digital

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