Adobe Experience Manager, Adobe’s Web content management platform, offers Web designers a central repository of creative assets including text, video and audio, along with tools for customer acquisition via the Web, extending reach via the mobile Web and email, and loyalty building for mobile apps. The Digital Publishing Suite offers app publishing tools for tablets and mobile devices.
The combined publishing and content management platform will help publishers create a variety of content-rich apps, including interactive publications, with a consistent brand experience across the Web and mobile devices, using a central repository of common elements. It also promises to reduce publishing costs and time requirements across channels, and enable both creative and business staff to contribute content for mobile apps.
Now, the combination of DPS and Experience Manager allows organizations to deliver relevant, timely branded content by:
- Authoring compelling app content faster—using Adobe Experience Manager’s intuitive, drag-and-drop interface, content and creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS. Templates are uploaded as articles into an existing .folio within DPS for publishing to tablets, smartphones and the Web. Responsive templates automatically size to different mobile screen sizes allowing organizations to design once and streamline content publication to multiple devices and the Web.
- Decreasing publishing costs across channels—creative teams, production staff and business managers can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
- Maintaining a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.
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