Plenty of hype and pretty pictures, and a few cool surprises I’ve been going to CES since the days when press kits were made of actual paper (and you needed a Toshiba rolly bag to carry them all home). Over the years there’s one trend that’s becoming more and more apparent: Don’t expect many real details at the show. Prices? Availability? Yeah, right. Models beyond flagships and concept displays? Good luck. Information that’s not subject to change when the TV actually hits the market? HA! Heck, last year Samsung only showed one model of TV at CES, saving the real meat for mid-April. LG OLED TV rolls up like a piece of paper The mind-blowing 18-inch concept display rolls up a piece of the TV future. by David Katzmaier 1:12 Close LG OLED TV rolls up like a piece of paper
Category Archives: TV
Hulu has added new network deals for its new live TV streaming service from 21st Century Fox and Walt Disney. The new service is set to launch in early 2017.
The new service will look tocomplement Hulu’s existing on-demand programming services, with limited commercials for $7.99 per month or commercial-free for $11.99 per month.The deal includes live and on-demandprogramming from Disney/ABC Television Group networks and ESPN as well as Fox, Fox Sports, Fox News, FX Networks, Fox Regional Sports Networks, National Geographic.
Source: Hulu T
The shift in ad industrymarket share from so-called “analogue” media to “digital” media is accelerating, and the latter is now expected to surpass television’s historically dominant share ofU.S. ad spending by the end of 2016 — months sooner than expected, according to the statsmasters at eMarketer.
Putting aside that television is a digital medium too, eMarketer’s estimatescategorize it separately from things like online and mobile digital media and based on its calculations, the sum of those categories will reach $72.09 billion by year end — a smidgen higher than theU.S. TV ad marketplace’s projected $71.29 billion.
“That means digital will represent 36.8% of total U.S. media spending, while TV will represent 36.4%,” according to aneMarketer spokesperson, noting that the firm’s original projections — made in March — called for TV vs. digital’s market share tipping point not to happen until sometime next year.
Whatmakes digital’s ascendance so remarkable is that it occurred during a so-called “quadrennial” year in which TV ad spending benefitted from incremental spending from both a SummerOlympics and a presidential political season.
The eMarketer report notes that TV is, in fact, continuing to expand — it’s just not growing as fast as digital ad spending.