A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it.
Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September. As part of that update, the app was designed to be bolder and include breaking news notifications and better organization of the main “For You” section.
Several news publisher clients reported they’re getting more audience from Apple News than from Google AMP, the search giant’s fast-loading mobile article initiative, according to Polar, a native ad platform, which is testing branded content promotion in Apple News with a small number of publishers.
Source: Apple News is sending publishers traffic, but not revenue
Ad blocking is bad enough, but we live in a world going mobile — as The Who once put it — at a very rapid pace. And, with Apple building a form of ad limitation into itslatest mobile operating system, watch out, ad tech.
In a piece in AdExchanger on Sept. 7, attorney Alan Chapell notes that significant changes to iOS10 are “likely tocause harm to legitimately recognized advertising models.” In an email interview, Chapell tells Programmatic Insider that Apple is making the changes in the name of user privacy.
“In iOS9, Apple passes a signal for users that enable [Limit Ad Tracking] that tells the marketplace not to conduct interest-based advertising for that user. As noted by the Futureof Privacy Forum: Apple specifically permitted companies to continue to use the ID for certain limited other uses when Limit Ad Tracking was enabled, ‘including frequency capping, attribution,conversion events, estimating the number of unique users, advertising fraud detection, and debugging’ (iOS Developer Library).
In iOS10, Apple will stop sending out the DoNot Track flag for users who enact LAT, Chapell writes. And, as noted by the Future of Privacy Forum: “Beginning in iOS 10, when a user enables “Limit Ad Tracking,” the OS will sendalong the advertising identifier with a new value of ‘00000000-0000-0000-0000-000000000000.’ This will more effectively ensure that users are no longer targeted or tracked by many adnetworks across sites or over time. But it will also prevent the previously permitted ‘frequency capping, attribution, conversion events, estimating the number of unique users, advertising frauddetection, and debugging’ uses of this ID.”
“Generally speaking,” Chapell adds, “advertisers are less willing and able to advertise to users insituations where the aforementioned tools are not available to those advertisers. In other words, Apple has changed the functionality of the Identifier for Advertising [IDFA] in iOS10 in ways thatbreaks advertising models which are generally recognized as legitimate.”
Source: Ad Lim
Iris scanning may be coming to a smartphone near you as early as next month. Samsung’s Galaxy Note 7 phone—to be released August 2—will very likely include iris recognition technology to unlock your phone. Apple may also roll out new iPhones with iris sensors in 2018, according to DigiTimes—delivering on user demand for biometric security checks over numeric passwords, but raising new practical and privacy concerns.
Iris scanning works by recognizing the flat, colored, ring-shaped membrane of the user’s eye. Like a fingerprint, each person’s iris is unique. While a retinal scan requires close proximity to an eyepiece, iris capture is more like taking a photograph.
“Smartphones have been improving camera quality, so it’s natural and easy to add the iris scan,” said Avivah Litan, an analyst at Gartner Research. “There is a lot of interest in iris scans and other biometrics among both consumers and employers, because the other security methods are being circumvented.”
Source: Why an eye scan could soon unlock Samsung and Apple phones – TechRepublic
Collectively, five browsers dominate the web, accounting for 98 percent of all traffic as measured by the latest U.S. Government Digital Analytics Program. (For a discussion of where that data comes from, see the note at the end of this earlier post.)
The trouble with those aggregate numbers is they mash together visits from sites running mobile and desktop operating systems, where the choice of browsers varies greatly. That’s why I was thrilled to see that the good folks at DAP released some new crosstab options this week.
Those new data formats now make it possible to measure browser usage in detail on individual platforms.
For this analysis, I used traffic from May 1, 2016 through June 17, 2016, breaking the results out across Android, iOS, Windows, and OS X. The results are eye-opening. Two overall conclusions are worth highlighting before diving into the details.
First, as open platforms, desktop operating systems have historically encouraged the development of alternative browsers and made it easy to switch. As a result, somewhere between 50 and 60 percent of all PC and Mac users choose a browser other than the default option. Among mobile operating systems, however, changing defaults is much more difficult (and nearly impossible on iOS). That explains the dominance of Google’s Chrome and Apple’s Safari.
Second, independent browsers are rapidly nearing extinction. A mere seven years ago, Mozilla’s Firefox was a force to be reckoned with. In 2016, its usage is approaching single-digit percentages, with Chrome now crushing it as the preferred non-default browser on desktop platforms. In addition, Firefox Mobile has had little or no success and is a statistical blip on mobile devices.
Source: Which browser is most popular on each major operating system? | ZDNet
Apple reports earnings on Tuesday, and its quarterly revenue is expected to fall from the year-ago quarter for the first time since 2003.
That’s because iPhone growth has finally hit the wall. Ming-Chi Kuo at KGI Securities has historically been one of the most accurate analysts covering Apple, and he predicts the company will sell between 190 million and 205 million phones this year. As this chart from Statista shows, that will make this the first year of falling sales since the iPhone was introduced in 2007.
The iPhone did more to change the tech industry than any other product since the personal computer. It kicked off the smartphone revolution, which created and destroyed entire industries. And 200 million iPhones a year is still a great and incredibly profitable business. But Apple’s growth will have to come from somewhere else.
Source: Apple iPhone sales by year – Business Insider
iPhone shipments to stores fell close to 44 per cent during the first three months of the year amid fears of slowing growth and reaching ‘peak-iPhone’.
Apple shipped around 42 million iPhones to retailers between January and March, a 43.8 per cent decrease compared to the previous quarter’s 75 million units, according to market research firm TrendForce.
The firm attributed this drop in demand to high market saturation, meaning the number of first-time buyers is falling, and lacklustre sales of last September’s iPhone 6s, which contained features analysts deemed too similar to the previous year’s iPhone 6.
Consumers are upgrading their smartphones and tablets less frequently than in the past, which coupled with weak international currency and fears of economic slowdown – particularly in China – have led to a downturn in demand.
Smartphone analyst Avril Wu said TrendForce estimated the Californian company would ship around 213 million iPhones throughout 2016, a drop of close to 10 per cent compared to the previous year.
Source: iPhone shipments plunge 44pc as people fail to upgrade their phones
According to a new study by Limelight Networks, the State of Digital Downloads report, 45% of consumers are more likely to download digital content of all types than they were a year ago.And, in just the past few months the smartphone has displaced the PC as the dominant device for the download and consumption of content. 62% of users downloaded content onto Android-based smartphones,while 43% of Apple’s iPad and 45% Android tablets led the way as the prevalent destination for content downloads.
Beyond OS updates, consumers are leaning mostly toward entertainment fordownloading on these mobile devices:
- New apps (33%)
- Video games (18%)
- And movies and tv shows (13%)
The bulk of downloading occurs at night, as thehours of 6 p.m.-midnight are “prime time” for acquiring and consuming entertainment, says the report. More than 40% download movies and TV shows during these hours, with 35% similarlydownloading video games and music.
A number of interesting insights were uncovered in the study, says the report:
- The mobile phone is the most dominant device for downloadingcontent. Beyond OS updates, Movies/TV Shows, Music, and Apps are the most popular downloads
- Consumers tend to download most often at night
- Download speed is critical to providing agreat experience
- When things go wrong with downloading, ISPs are blamed
- Google is winning the content war but Apple isn’t far behind
- When it comes to downloadingcontent, consumers want control.
- Android is the most dominant smartphone for downloading content but comes in second with tablets
Source: Phones And Tablets Are Go-To For Downloading 04/15/2016
There’s a lot you can do with Apple’s virtual assistant — and some things you can’t do. For example, while Siri can send texts, search Twitter, and open up your front-facing camera, she can’t adjust your device’s volume (something OK Google can do).
Apple hasn’t published a complete list of Siri commands, though you can find a fairly comprehensive guide to Siri’s abilities inside Siri herself (open up Siri and say “Help” to see what she can do). So here’s our unofficial guide to Siri commands and questions.
There are a few ways to get Siri’s attention.
- Press and hold the home button to activate Siri and issue her a command or ask her a question.
- If you’re using Apple’s Earpods, press and hold the center button to activate Siri and issue her a command or ask her a question.
- If you have Hey Siri enabled, say “Hey, Siri” when your iPhone is plugged in and charging, followed by a command or question.
- Call or FaceTime someone. Ex.: “Call Sarah,” or “FaceTime Mom.”
- Call an emergency number. Ex.: “Call 911,” or “Call the fire department.”
- Check voice mail. Ex.: “Do I have any new voice mail?” or “Play the voice mail from Mom.”
- Text someone. Ex.: “Tell [name] I am on my way,” or “Tell [name] I am going to the store.”
- Send an email. Ex.: “Send email to [name] about [subject] and say [message].”
- Hear your messages or emails read aloud. Ex.: “Read my new messages,” or “Check email.”Set a timer. Ex.: “
- Set the timer for 10 minutes.”
- Check the weather. Ex.: “What’s the weather like today?” or “Do I need an umbrella?”
- Check stocks. Ex.: “What’s Apple’s stock price?” or “Where’s the NASDAQ today?”
- Conversions (of all kinds). Ex.: “How many cups are in a quart?” or “How many dollars are in a Euro?” or “How many pounds are in a stone?”
- Calculate tips. Ex.: “What is a 20 percent tip on $68?”
- Solve math problems. Ex.: “What is 234 divided by 6?” or “What is the square root of 16?”
Source: The complete list of Siri commands – CNET
April 3, 1981 marked the introduction of the Osborne 1, the first mass-produced laptop computer. Three-and-a-half decades later, laptops are now much more portable – but how do they compare to the deeper vision that sparked them, and what lays ahead? Gizmag talks with Dr. Alan Kay, the personal computing visionary who came up with the notion of a notebook computer, and Lee Felsenstein, designer of the first commercially available laptop, to get their views. The vision Dr. Alan Kay is a pioneer of personal computing and one of the most influential thinkers in the industry – some of his quotes include the Steve Jobs favorite, “People who are really serious about software should make their own hardware,” and “the best way to predict the future is to invent it.”
Source: The laptop turns 35