Monthly Archives: May 2013

Hearst Magazines Digital Media Launches Five Native Advertising Products

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Hearst Magazines Digital Media announced the launch of five unique solutions that integrate sponsored features across Hearst’s mobile, video, and traditional online content as well as social platforms.

The “Developing Story” is a page that features evolving stories on a specific theme and can live on multiple sites across the network, and incorporates contextual content from an advertiser paired with a specific story.

The “Trend Collage” is a brand-specific photo grid around a topic that resembles a pinboard, which may be curated by editors or built with advertiser images. This also allows for click-to-buy transactions.

The “Video Playgroup” solution aggregates ultra-short form, themed video content into a single page, and includes videos developed by or for advertisers that can be served across multiple sites.

The “Social Live Stream” integrates selected tweets, pins, and social media posts onto a sponsored page around a theme. Marketers may also integrate social media posts from their own experts.

Finally, the “Mobile Flipbook” is an image-based mobile ad unit that highlights the top content on the site — marketers receive placement in this unit, which drives traffic to a sponsored flipbook.

(hearst.com/magazines/hearst-digital-media.php)

See on www.econtentmag.com

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XBOX ONE to Support 3D and 4K Video

Originally posted by http://www.theverge.com.

xbox_oneThe Xbox One is a next-generation console, and as such, it’s built with some future proofing in mind. It can do things you’re not quite ready for just yet, such as play back 4K resolution games, movies, and TV. And it’ll support 3D visuals too, despite the fact that 3D in the home has yet to catch in any meaningful way when it comes to TV, movies, or games. Microsoft noted that the new console would support 4K at the Xbox One launch event on Monday, but 3D support was kept under wraps until Xbox spokesman Larry “Major Nelson” Hryb mentioned it in a Wednesday Yahoo chat session.

The Xbox One’s predecessor, the Xbox 360, supported up to 1080p video output — considered full HD. But almost no Xbox 360 games offered true 1080p graphics. Most games only supported 720p resolution that could be upscaled to 1080p. Ultra HD, as 4K is also known as, promises about four times the resolution of a 1080p video source. But making the jump to 4K gaming or even 4K home video won’t be happening anytime soon, especially considering that most media hasn’t hit 1080p yet. Most HD television channels top out at 720p as well. Another problem: 4K files are massive. A 4K movie is currently a download of about 100GB.

To read the entire story, click here.

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First Three Pigment ePaper

Commercial / Industrial Displays – E Ink Holdings, “E Ink” (Cambridge, MA), an ePaper and Electronic Shelf Label visionary, introduced E Ink Spectra, the world’s first three pigment electronic paper display (EPD), featuring black, white and red pigments. Spectra is currently being shown at SID Display Week 2013 in Vancouver, CA.

Spectra_newPrice optimization strategies and adaptable technology are vital to ensuring retailers’ competitive advantage, success and growth. By using electronic shelf labels (ESL) with E Ink’s technology, retailers have the ability to change pricing strategies as needed in real time, allowing them to stay one step ahead of competitors while attracting consumers based on changing market conditions. Spectra allows retailers to elevate the impact of their ESLs, by adding color to logos and quickly directing consumers’ attention to important information, such as product sales and promotions.

“The three pigment system is a major achievement for E Ink, and a technological accomplishment in our industry,” explained Giovanni Mancini, director of product management, E Ink. “As the first product line to feature this advanced ink, Spectra provides retailers with the same visual and power savings attributes of our black and white ESL products, with the option of adding a third color to highlight promotions or other relevant information.”

“We are excited to see the addition of color, something requested by many of our customers,” said Niclas Qvist, Head of Marketing and Global Partner Management at Pricer, the leading Electronic Shelf Label (ESL) solution provider. “Pricer use E Ink’s e-paper in all our graphic products today.  E Ink and Pricer are leading the way by giving shoppers the best in-store experience with clear and easy to read price tags. Product development is guided by market feedback and the first products will be developed in close cooperation with both E Ink and selected customers.”

“Pervasive Displays is committed to delivering innovative electronic paper enhancements and solutions that enable revolutionary commercial industrial electronic paper display applications,” said Scott Soong, CEO of Pervasive Displays. “Adding color to electronic paper is an effective advancement to this technology. Color adds the benefit of being able to quickly draw attention to specific messages – in retail, red is prevalent for promotions; in other industries red is used for exception management. The ability to quickly discern the importance of a message is critical in any environment.”

Spectra will support both active matrix and segmented format ESLs, making it the ideal product for a range of retail applications. The three pigment EPD is also appropriate for industrial, smart card and medical market applications, where Spectra can be used to display information on electronic identification badges.

While the eReader market continues to be an important part of E Ink’s business and the company remains committed to the eReader product line, over the past few years E Ink has invested resources into supporting different applications across markets.

“We have always been fortunate to have high customer demand for our electronic paper displays for non-eReader applications,” stated Mancini. “The results of our investments will be evident in 2013 as more non-eReader products using E Ink EPDs are released into the market.”

Spectra will be available in Q3 2013.

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CHART OF THE DAY: Square Is On Track To Process $15 Billion In Payments This Year

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Up from $10 billion six months ago.

 

Square’s payment volume is growing exponentially.

As it launched the new Square Stand register last week, the mobile payments company announced that it is now processing $15 billion in transactions on an annualized basis, or $41 million in payment volume per day. These figures do not include Square’s partnership with Starbucks. 

(The annual run rate is up from $10 billion in November.)

Assuming a 2.75% processing fee going to Square, that works out to an annual revenue run rate of $413 million, although Square pays out a hefty portion of those fees to Visa, MasterCard, and others. 

Back in August, we took a stab at quantifying what the Square-Starbucks partnership might look like. Looking at the latest analyst estimates, we think Starbucks is projected to do $3.7 billion in sales this quarter. If 75% of sales are historically in the U.S. and about half of those come through credit cards, that works out to approximately $5 billion in payments that Square will handle at Starbucks this year.

Read more: http://www.businessinsider.com/square-handles-payments-2013-5#ixzz2U7AEbbvW

 

See on www.businessinsider.com

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MediaPost Publications Black And White And Read All Over 05/23/2013

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The vast majority of U.S. adults read newspaper media content across a range of technology platforms, including 59% of Americans ages 18-24, the youngest cohort of adults, that many are skeptical that they ever think about newspaper content. This observation is from an analysis of the newest data on media usage from Scarborough Research, conducted by researchers at the Newspaper Association of America.

Read more: http://www.mediapost.com/publications/article/200614/black-and-white-and-read-all-over.html#ixzz2U78imf3S

See on www.mediapost.com

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