Category Archives: Adobe

Adobe Expands Document Cloud

Adobe announced updates to its Document Cloud on Tuesday with additional editing features and a new tool for digital signatures that abides by upcoming regulations in the European Union.

Adobe hadunveiled three new features to Adobe Acrobat DC, Adobe’s PDF editing software, that are now available to Adobe Document Cloud subscribers.

A new Compare Files feature available inAcrobat’s tool list helps maintain version control by enabling users to compare two versions of the same document with any edits that are tracked and color-coded.

The company alsoproduces a report highlighting any assertions or deletions, with a review feature so editors can literally walk through the document change-by-change.

The Compare Files feature is similar tothe editing capabilities of Google Docs, except for that it shows two versions of the document side by side. In addition, Acrobat automatically detects two files that look similar and loads them forreview. Users also have the opportunity to switch out these documents for different versions if they choose.

Source: Adobe


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Adobe Rolls Out Dynamic Ad Insertion Platform For TV Everywhere


Adobe on Tuesday will roll out a new approach to the concept of dynamic ad insertions. The platform replaces an ad that is set to appear in a broadcast feed with an individually targeted ad that iseither live or on demand.

Adobe Primetime and Marketing Cloud will deliver the ability to replace network broadcast ads on every screen on more than 10 platforms, including Apple TV, Roku, andGoogle Chromecast. In 2016, 12.5% of connected TV users will subscribe to Apple TV, compared with 18.4% for Chromecast and 15.2% for Roku, according to eMarketer.

And Adobe’s service is not just for video-on-demand (VOD), which is technologically easier to dynamically insert an ad, but rather live TV.

With a live broadcast like the Olympics, there are millions of viewerswatching simultaneously, which means when the network cuts to the ad break the platform must run millions of individually targeted ad insertions concurrently. This is difficult to accomplish withoutcrashing the entire system, said Campbell Foster, director of product marketing at Adobe.

Comcast, Turner, Time Warner Cable, and several NBC properties — including NBC Sports— use Adobe’s ad technology, but not all use the dynamic ad insertion feature, Foster said. Determining what ad should fill the slot is different than dynamically inserting and serving it.

NBC Sports started working with Adobe in 2012, but began experimenting with dynamic ad insertion two years ago at the 2014 Winter Olympics in Sochi. It rolled it out to a linear broadcast scale at the 2016 Summer Olympics in Rio. “During Rio they served millions of ads at the same time,” Foster said.

The broadcasters determine success by how much revenue lift they see from the dynamically inserted ad vs. the traditional broadcast ads. “We heard from NBC Sports that the dynamic ads on devices are selling at twice what the broadcast ads sell for,” Foster said.

The broadcaster’s data tells the platform which ad to insert. No personally identifiable information is used, but the broadcaster can target by Zip code, designated market area, device, third-partysegments or any data such as behavioral or demographic characteristics to which the broadcaster has access.

MORE: MediaPost

Source: Adobe

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Personalization Ranks Highest On Smartphones

An article ran in Monday’s SearchBlog that presented data from Econsultancy, in partnership with Adobe Marketing Cloud, which shows hownearly half of brands and agencies still do not have a mobile strategy. In the comments section, Ed Papazian, president of Media Dynamics, wrote (I’m paraphrasing) that just because a media platformhas a lot of users doesn’t mean most, or all, advertisers should use it.

While Papazian makes a valid point, consider this. Laptop and desktop users — with a Digital Satisfaction Index(DSI) score of about 55 and 56, respectively — are least satisfied with personalization, which for me is one of the main reasons I connect with brands and retailers online and in stores. As aconsumer, I have many options. And according to the recent report from Intent Lab, I’m not the only consumer thinking this way.

The stat comes from Performics and NorthwesternUniversity, which recently created the search-based Intent Lab, along with a quarterly report that measures consumer attitudes and perceptions of online marketing.

Users of laptops and desktops are least satisfied with personalization, in my opinion, because advancements in technology now allow advertisers to talk with consumers nearly one-to-one throughtheir mobile device, which they keep with them nearly every waking moment of the day. Technology on the horizon will make that exchange between brands and consumers one-to-one. Some consumers may notwant that one-to-one connection. Advertisers will need to use extra caution and draw the line. Consumers might find it creepy.

Source: Personalization Ranks Highest On Smartphones 08/02/2016

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Adobe Banks On Virtual Reality 05/24/2016

Adobe is banking on the growth of virtual reality (VR), expanding both Adobe Primetime and Adobe Marketing Cloud with virtual reality and augmented reality (AR)support.

Both Adobe platforms can now support digital rights management (DRM), ad insertion and playback for virtual and augmented reality videos. Adobe Creative Cloud previously announced VRsupport in April, meaning that Adobe now offers end-to-end VR and AR product support.

Virtual reality and augmented reality differ by the degree of real-life pictures used in the creation ofthe experience. Augmented reality developers can include a blending of real-life and virtual images, allowing consumers to interact with the two and distinguish virtual from real life. Virtual realityleaves the real world behind and immerses the consumer into a completely virtual world and experience.

Adobe currently only supports virtual reality viewing on Samsung Gear and GoogleCardboard devices, but has announced intentions to soon support both Oculus Rift and HTC Vive as well.

Additional features include compatibility with Adobe Analytics to measure user engagementwith virtual content. Adobe also supports both cinema virtual environments, such as traditional television or film clips, and immersive 360-degree experiences.

Source: Adobe Banks On Virtual Reality 05/24/2016

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Adobe launches Spark ‘visual storytelling’ web app, updates companion iOS apps | ZDNet

Adobe has provided free iOS apps for creating visually rich social media posts, web-based stories and animated videos for a while, in the shape of Adobe Post, Slate and Voice respectively. The creative software giant has now updated these mobile apps and integrated them with a new web app called Adobe Spark, renaming the iOS offerings Spark Post, Spark Page and Spark Video.

According to Aubrey Cattell, head of next-generation products at Adobe, “Standing out on social media, creating engaging visual content — that’s pretty hard. Most people know what they want to achieve, but they lack the design skills, and the time, to create beautiful content that’ll look good on any device. That in turn makes it hard for them to stand out online and drive deeper engagement with their audience.”

You can use the new Spark web app to create all three types of content — social posts/graphics, web stories and animated videos — on desktops, laptops or any other platform that can run a browser. You can log into Spark via Facebook or Google, or with your Adobe ID, whereupon your projects will sync between devices

Source: Adobe launches Spark ‘visual storytelling’ web app, updates companion iOS apps | ZDNet

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Top 9 Takeaways from 2016 Digital Magazine Dashboard – Publishing Executive

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines.

As Next Steps Marketing does with every six-month audited period, we’ve created the Digital Magazine Dashboard to review and compare publishers, newsstand platforms, and different time periods. Below are the top 9 takeaways from this six-month period ending December 31, 2015, and compared to a year ago. We use BPA and AAM data to create this comparison of top digital titles.

1. Digital as % of total circulation holds steady. Total digital circulation as a proportion of total circulation is more or less steady, at 6.5%, compared to 6.7% last period. That’s a 2.8% decrease over a year ago.

2. Top 10 magazines are 90% consumer. The Top 10 titles with the most digital circulation have between 57.1% and 12.7% of their circulation in digital. All but one of the titles is a consumer-based title, with IEEE Spectrum being the B2B exception. The top three in digital circulation: NYLON with 57.1%, IEEE with 49.4% and Backpacker with 31.3%.The top five magazines with the largest total circulation growth year-over-year.

3. Sponsored subscriptions declined by almost 1/3. Sponsored subs, which took off like a bullet a year ago, have seen a steep decline over this year. While digital subscriptions have held their own, losing 1.4% over the past year, sponsored subs, dropped 27.5% over the past year and are back down to the 2013 numbers.

4. Without sponsored, digital circulation increased. Once you take out sponsored subscriptions, our Top 30 titles saw a 4.1% increase overall in total digital circulation. Five new additions entered the Top 30 pie: New York magazine and Bloomberg’s Business Week, Hot Rod, Vanity Fair, and Family Circle.

Source: Top 9 Takeaways from 2016 Digital Magazine Dashboard – Publishing Executive

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Google targets HTML5 default for Chrome instead of Flash in Q4 2016 | VentureBeat | Dev | by Emil Protalinski

Google has outlined a plan to push HTML5 by default in Chrome, instead of Flash. In Q4 2016, the company plans to only serve Flash by default for the top 10 domains that still depend on the plugin. Chrome will display the HTML5 experience if it’s available, but if Flash is required, the user will be asked whether Flash can be allowed to run or not.

Flash has been on its way out for years. Not only is the tool a security nightmare, with new vulnerabilities popping up regularly, the market has been slowly but surely moving away from plugins in favor of HTML5. Chrome and Flash, in particular, have had a complicated relationship.

While Flash is included in Google’s browser by default, it has been slowly but surely de-emphasized. In September 2015, Chrome 45 began automatically pausing less-important Flash content (ads, animations, and anything that isn’t “central to the webpage”). Now, Google wants to focus on the central content, such as games and videos.

Here is Google’s “HTML5 by Default” proposal for Chrome:Flash Player will come bundled with Chrome, however, its presence will not be advertised by default, namely in Navigator.Plugins() and Navigator.MimeTypes().

  • If a site offers an HTML5 experience, this change will make that the default experience.
  • When a user encounters a site that needs Flash Player, a prompt will appear at the top of the page, giving the user the option of allowing it for a site.
  • If the user accepts, Chrome will advertise the presence of Flash Player, and refresh the page.
  • Chrome will honor the user’s setting for that domain on subsequent visits.
  • To avoid over-prompting users, we will initially ship with a whitelist of the then top 10 sites (based on aggregate usage). This whitelist will expire after one year.

The whitelist is meant to “reduce the initial user impact, and avoid over-prompting,” according to the company’s “intent to implement” post on Google Groups. If this whitelist were to be implemented today, Chrome’s internal metrics show that the top 10 domains using Flash would be,,,,,,,,, and Google promises to update the whitelist periodically throughout the year to remove sites that no longer warrant an exception based on usage.

Source: Google targets HTML5 default for Chrome instead of Flash in Q4 2016 | VentureBeat | Dev | by Emil Protalinski

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Adobe Sets Triggers For Programmatic Messages 04/28/2016

AdobeAdobe will release a remarketing tool Thursday that automatically triggers an email, mobile text message or other event based on behavior, encouraging the consumer to complete the purchase,Search Marketing Daily has learned.

Marketers will find the feature in Adobe Campaign supported by data and Adobe Analytics. Through the platform, users gain live-stream triggers withpropensity scoring, according to Nate Smith, senior product marketing manager for Adobe Analytics.

The triggers aim to improve reaction time and avoid common pitfalls of traditionalremarketing. Marketers will have the ability to calculate the likelihood of a visitor returning to a Web site to make a purchase, and then trigger a remarketing like email or text message encouragingthem with discounts or coupons to complete the sale. For example, when someone abandons an online shopping cart, it will trigger a text message to the consumer. The message might offer 20% off theirnext purchase.

Smith said marketers can set up as many triggers as they would like, but believes that realistically, most will begin with less than 10 and increase the number as they gain anexpertise with the tool.

The data is viewable on tablets and mobile phones. Marketers can also build trigger reports within Analysis workspace because it is responsive. The tool learnswith time. Part of the propensity score is tied to previous consumer behavior to determine the best trigger event to use that will gain the most favorable response.

Source: Adobe Sets Triggers For Programmatic Messages 04/28/2016

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Adobe Digital Experience Manager

Adobe_logoAdobe Experience Manager, Adobe’s Web content management platform, offers Web designers a central repository of creative assets including text, video and audio, along with tools for customer acquisition via the Web, extending reach via the mobile Web and email, and loyalty building for mobile apps. The Digital Publishing Suite offers app publishing tools for tablets and mobile devices.

The combined publishing and content management platform will help publishers create a variety of content-rich apps, including interactive publications, with a consistent brand experience across the Web and mobile devices, using a central repository of common elements. It also promises to reduce publishing costs and time requirements across channels, and enable both creative and business staff to contribute content for mobile apps.

Now, the combination of DPS and Experience Manager allows organizations to deliver relevant, timely branded content by:

  • Authoring compelling app content faster—using Adobe Experience Manager’s intuitive, drag-and-drop interface, content and creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS. Templates are uploaded as articles into an existing .folio within DPS for publishing to tablets, smartphones and the Web. Responsive templates automatically size to different mobile screen sizes allowing organizations to design once and streamline content publication to multiple devices and the Web.
  • Decreasing publishing costs across channels—creative teams, production staff and business managers can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
  • Maintaining a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.

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OpenEFT … Option To Adobe’s DPS .Folio

An Open Plea for OpenEFT

by Peter Meirs

OpenEFT_logoOpenEFT is a new open source standard for packaging and exchanging digital content that will be officially released by IDEAlliance at the end of September. The format can be used by content creators, advertisers and digital newsstands to publish digital magazines on tablets. OpenEFT is free to use and carries no restrictions on how it is customized or distributed. The OpenEFT format was created by the industry to give publishers an alternative to proprietary formats that are commercially licensed and locked down.

In the early days of digital publishing, almost every technology solution was an interdependent mix of code and proprietary hardware. Technology providers offered workflow solutions to publishers that could save OpenEFT_logothem time and increase their productivity. The cost of these systems would often exceed $1 million, but publishers made the investment in hopes of reducing significant labor costs.

This was the model for selling publishing systems in the 1990s, when technology companies made huge profits on single vendor solutions. In his book, “The Innovators Dilemma,” Clayton Christensen described the risks that successful companies carry when they focus on optimizing their specialized products, rather than anticipating changes in market demand. Those changes happened quickly, and they profoundly disrupted the publishing technology model.

Scitex, a provider of advanced graphic design systems in the 1980s and ’90s, sold expensive, proprietary workstations and had annual sales approaching $700 million at its peak. When Adobe and Quark created similar applications that ran on inexpensive hardware, the market shifted, and Scitex’s sales dropped by 85 percent. The captive supply model didn’t work in a world where buyers could choose less expensive alternatives.

While it wasn’t exactly a move to standardization, platforms like Apple’s Power Mac and Workgroup servers provided an open environment for running interoperable applications. This led to the creation of best-of-breed publishing workflows that usually included software from multiple vendors. Interoperability drove a competitive marketplace and solutions truly became cheaper, faster and better.

When Apple introduced the iPad in 2010, the focus on print workflows tilted heavily toward digital. Publishers scrambled to adapt their processes so they could also produce tablet versions. Woodwing, a company that provided print workflow systems, created a method for packaging content for its tablet apps. A year later, Woodwing opened its well implemented OFIP format to the public, free of charge. It was a noble attempt to standardize interactive publications across the industry.

In the short term, many providers and publishers benefitted from the new “OFIP standard.” This license-free format allowed third-party software companies to build their own tablet solutions, providing more choice to buyers. While the demand for magazines on tablets was still in question, at least the process to produce them was moving forward.

This is where the story turns. Opening OFIP to the public was not the same thing as making it an open source format. Woodwing offered its specification on a license-free basis, but it was not a true open source format under the control of a vendor-independent standards organization. As quickly as it was given, OFIP could be taken away. And that’s exactly what happened.

In October 2011, Adobe and Woodwing announced an alliance that involved, among other things, a “retirement” of the OFIP format. This meant all the niche players who had built solutions around OFIP were no longer able to create products using that format. Instead of using OFIP, Adobe’s DPS solution used a new format called .Folio. Adobe’s terms of service clearly restricts the use of the .Folio format to drive third-party viewers.

The sudden lack of an open standard for packaging and exchanging content prompted some industry players to approach IDEAlliance, a not-for-profit membership organization that supports the media supply chain. This resulted in an IDEAlliance-led effort to create a new, open format called OpenEFT.

The mission of OpenEFT is to serve as a universal format that will allow users to:

  • Export interactive digital magazine issues, using existing workflow tools, into a standardized format for exchange and rendition.
  • Deliver a standard, non-proprietary content package that digital newsstands can easily transform or customize.
  • Publish reader applications to a broad spectrum of platforms, with a single set of reader-independent XML based instructions.
  • Receive production-ready interactive ads from brands or agencies, packaged with all required media files, enhancements and business data.
  • Gather user metrics for both editorial and advertising for any analytics reporting model.

The value proposition for OpenEFT is far-reaching. Its adoption by publishers, technology providers, advertisers and digital newsstands would enable a frictionless supply chain that can allow unrestricted development and optimization of tablet applications. This would ultimately lead to a better consumer reading experience. Many companies that lost business when their OFIP-based products became unsupportable can again compete in an open marketplace.

Despite what some may think, OpenEFT was not created to compete with Adobe or with any other established industry player. IDEAlliance’s key objective is to re-establish a standardized format that was lost to industry with the deprecation of OFIP.

Publishing companies are desperately hoping that their subscribers will support paid digital editions. Unfortunately, the present model for producing digital renditions has not generated much consumer interest or publisher revenue. Demand will only happen when the perceived value of digital products matches that of print.

An industry standard technology like OpenEFT will enable a competitive marketplace that can innovate and disrupt the present model, much like Adobe and Quark did 15 years ago. Best of all, unlike OFIP, OpenEFT is a truly open format, maintained by a vendor-independent industry association. Industry players can confidently use the format to create, modify and exchange content without fear of losing access to the technology.

OpenEFT offers a great opportunity to increase both innovation and interoperability across the digital magazine supply chain. The question is whether publishers, advertisers, distributors and solution providers will agree to implement the format. The bigger question is, “Why wouldn’t they?”


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Filed under Adobe, App Creation, ePub, iPad, Magazine, Tablet