Microsoft Bing has rolled out support for Google’s Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for mobile on devices running iOS and Android.
As the pages load, the Bing App detects in the background whether the news articles have corresponding AMP pages associated with them. Bing will give preference to downloading the AMP page from serversclosest to the end user, preferably via an AMP cache for a faster experience. When an AMP page isn’t detected by Bing’s technology the non-AMP page will serve up to the individual.
“AMP does not impact our ranking algorithms in any way,” Marcelo De Barros, group engineering manager in charge of the AMP integration at Bing, wrote in a blog post. “Users will be able to detect the articlesthat have corresponding AMP pages whenever they see the AMP icon in our iOS app.
“De Barros wrote that Bing began experimenting with AMP in the app last May. Since then the group notices thatAMP pages load 80% faster than non-AMP pages.
Google says during the fourth quarter in 2016 and the first quarter of 2017 it will work on providing offline and geo-variation support, and moreassistance on validation, conditional behaviors, and grouping, as well as providing greater interactivity support by introducing a mechanism to bind element behavior to user actions.
Source: Bing Admits
Ad blocking is bad enough, but we live in a world going mobile — as The Who once put it — at a very rapid pace. And, with Apple building a form of ad limitation into itslatest mobile operating system, watch out, ad tech.
In a piece in AdExchanger on Sept. 7, attorney Alan Chapell notes that significant changes to iOS10 are “likely tocause harm to legitimately recognized advertising models.” In an email interview, Chapell tells Programmatic Insider that Apple is making the changes in the name of user privacy.
“In iOS9, Apple passes a signal for users that enable [Limit Ad Tracking] that tells the marketplace not to conduct interest-based advertising for that user. As noted by the Futureof Privacy Forum: Apple specifically permitted companies to continue to use the ID for certain limited other uses when Limit Ad Tracking was enabled, ‘including frequency capping, attribution,conversion events, estimating the number of unique users, advertising fraud detection, and debugging’ (iOS Developer Library).
In iOS10, Apple will stop sending out the DoNot Track flag for users who enact LAT, Chapell writes. And, as noted by the Future of Privacy Forum: “Beginning in iOS 10, when a user enables “Limit Ad Tracking,” the OS will sendalong the advertising identifier with a new value of ‘00000000-0000-0000-0000-000000000000.’ This will more effectively ensure that users are no longer targeted or tracked by many adnetworks across sites or over time. But it will also prevent the previously permitted ‘frequency capping, attribution, conversion events, estimating the number of unique users, advertising frauddetection, and debugging’ uses of this ID.”
“Generally speaking,” Chapell adds, “advertisers are less willing and able to advertise to users insituations where the aforementioned tools are not available to those advertisers. In other words, Apple has changed the functionality of the Identifier for Advertising [IDFA] in iOS10 in ways thatbreaks advertising models which are generally recognized as legitimate.”
Source: Ad Lim
Montpellier, France — September 6, 2016 — Rakuten, a leading global Internet company in partnership with a digital software pioneer Aquafadas entered the interactive magazine apps market with its new product: Rakuten Magazine app launched on the 9th of August 2016. When there are multiple digital catalogues for the EMEA and American readers, e-magazines are less present in this part of the globe. An opportunity that cannot be given a miss!
Imagine 200 magazines, 11 genres, available via an easy-to-use mobile app, all accessible thanks to a very appealing “all you can eat” subscription plan? Combine it with the Rakuten clients base of 100 million existing active customers. The opportunities are endless.
The app is available in Japan and accessible on both iOS and Android devices. Aquafadas has provided a technological frame including: the cloud based app infrastructure and digital enrichment and conversion tools. Their technical solutions have been optimised and adapted in order to meet the needs of the audience and provide stable and highly secure backend as well as a highly flexible user interface.
Matthieu Kopp, CTO, Aquafadas : “It’s the first time when our Aquafadas software enabled to transform and contain so much content in one single app. We’re talking about 200 magazines and this is a wonderful number of titles and also for us – tech experts – this is a powerful amount of data needed to be processed. We’re expecting an impressive adoption rate aiming at millions of readers in the next few years. And whilst we’re waiting impatiently for users reactions and feedback, we’re already working on next features. We have lots of great enhancements in the pipeline that will no doubt bring digital magazines experience in Japan to the next level.
”About Aquafadas: A highly successful French Tech start up, a part of the internet giant Rakuten group. In 2016 they have celebrated its 10 years anniversary. The company started as a leader in Mac software designed to create personal photos and videos animations. Following iPhone touch launch, they became key players in digitisation of comics afterwards moving towards a partnership with well known publishers helping them in transition from glossy magazines to stunning mobile content and apps. Today, they are one of the key enterprise mobility enablers with their creative publishing tools for the business world. Amongst their clients they list: Adecco, Deloitte, VW, Audi, Turkish Airlines, Audi, Havas, Shuiesha, Prêt à Manger and many more.
Source: Press Release: Rakuten in Partnership with Aquafadas Launching a Mobile App with More Than 200 Digital Magazines – Publishing Executive
Iris scanning may be coming to a smartphone near you as early as next month. Samsung’s Galaxy Note 7 phone—to be released August 2—will very likely include iris recognition technology to unlock your phone. Apple may also roll out new iPhones with iris sensors in 2018, according to DigiTimes—delivering on user demand for biometric security checks over numeric passwords, but raising new practical and privacy concerns.
Iris scanning works by recognizing the flat, colored, ring-shaped membrane of the user’s eye. Like a fingerprint, each person’s iris is unique. While a retinal scan requires close proximity to an eyepiece, iris capture is more like taking a photograph.
“Smartphones have been improving camera quality, so it’s natural and easy to add the iris scan,” said Avivah Litan, an analyst at Gartner Research. “There is a lot of interest in iris scans and other biometrics among both consumers and employers, because the other security methods are being circumvented.”
Source: Why an eye scan could soon unlock Samsung and Apple phones – TechRepublic
Apple reports earnings on Tuesday, and its quarterly revenue is expected to fall from the year-ago quarter for the first time since 2003.
That’s because iPhone growth has finally hit the wall. Ming-Chi Kuo at KGI Securities has historically been one of the most accurate analysts covering Apple, and he predicts the company will sell between 190 million and 205 million phones this year. As this chart from Statista shows, that will make this the first year of falling sales since the iPhone was introduced in 2007.
The iPhone did more to change the tech industry than any other product since the personal computer. It kicked off the smartphone revolution, which created and destroyed entire industries. And 200 million iPhones a year is still a great and incredibly profitable business. But Apple’s growth will have to come from somewhere else.
Source: Apple iPhone sales by year – Business Insider
iPhone shipments to stores fell close to 44 per cent during the first three months of the year amid fears of slowing growth and reaching ‘peak-iPhone’.
Apple shipped around 42 million iPhones to retailers between January and March, a 43.8 per cent decrease compared to the previous quarter’s 75 million units, according to market research firm TrendForce.
The firm attributed this drop in demand to high market saturation, meaning the number of first-time buyers is falling, and lacklustre sales of last September’s iPhone 6s, which contained features analysts deemed too similar to the previous year’s iPhone 6.
Consumers are upgrading their smartphones and tablets less frequently than in the past, which coupled with weak international currency and fears of economic slowdown – particularly in China – have led to a downturn in demand.
Smartphone analyst Avril Wu said TrendForce estimated the Californian company would ship around 213 million iPhones throughout 2016, a drop of close to 10 per cent compared to the previous year.
Source: iPhone shipments plunge 44pc as people fail to upgrade their phones
There’s a lot you can do with Apple’s virtual assistant — and some things you can’t do. For example, while Siri can send texts, search Twitter, and open up your front-facing camera, she can’t adjust your device’s volume (something OK Google can do).
Apple hasn’t published a complete list of Siri commands, though you can find a fairly comprehensive guide to Siri’s abilities inside Siri herself (open up Siri and say “Help” to see what she can do). So here’s our unofficial guide to Siri commands and questions.
There are a few ways to get Siri’s attention.
- Press and hold the home button to activate Siri and issue her a command or ask her a question.
- If you’re using Apple’s Earpods, press and hold the center button to activate Siri and issue her a command or ask her a question.
- If you have Hey Siri enabled, say “Hey, Siri” when your iPhone is plugged in and charging, followed by a command or question.
- Call or FaceTime someone. Ex.: “Call Sarah,” or “FaceTime Mom.”
- Call an emergency number. Ex.: “Call 911,” or “Call the fire department.”
- Check voice mail. Ex.: “Do I have any new voice mail?” or “Play the voice mail from Mom.”
- Text someone. Ex.: “Tell [name] I am on my way,” or “Tell [name] I am going to the store.”
- Send an email. Ex.: “Send email to [name] about [subject] and say [message].”
- Hear your messages or emails read aloud. Ex.: “Read my new messages,” or “Check email.”Set a timer. Ex.: “
- Set the timer for 10 minutes.”
- Check the weather. Ex.: “What’s the weather like today?” or “Do I need an umbrella?”
- Check stocks. Ex.: “What’s Apple’s stock price?” or “Where’s the NASDAQ today?”
- Conversions (of all kinds). Ex.: “How many cups are in a quart?” or “How many dollars are in a Euro?” or “How many pounds are in a stone?”
- Calculate tips. Ex.: “What is a 20 percent tip on $68?”
- Solve math problems. Ex.: “What is 234 divided by 6?” or “What is the square root of 16?”
Source: The complete list of Siri commands – CNET
Google has announced a way for Apple developers to write virtual reality apps for the iPhone. The shift will enable iPhone users to use Google Cardboard to view VR.
Wednesday’snews that Google will release a software developer’s kit (SDK) for iPhones on the company’s Developers Blog will have a major impact on the company’s VR strategy. The no frills Cardboard headset sellsfor about $25, and it turns smartphones running Android into a VR screen. This move allows developers to customize apps for the Apple iPhone. A race car app will allow users to experiencedifferent tracks. A travel app will enable the user to experience a deep-sea dive. Or a real estate app will let the user take a virtual tour of a house, a condominium, or an apartment. A constructionhome builder could design an app that lets the home buyer who’s building a house in the country to see the view from every window in each room within the home.
Source: Google Brings Immersive VR Content To Apple iPhone 03/30/2016
Google Accelerated Mobile Pages (AMP), an open source initiative with the goal of speeding up the mobile web, officially launched today. The open-source program promises to reduce load times and optimize news articles for mobile reading. “An AMP page is four times faster and 10 times less data,” said Richard Gingras, senior director of news at Google, in an interview with Re/code. “It’s instantaneous. It’s there right away. And that’s really powerful.” Google reports that hundreds of publishers have already incorporated the AMP code into their articles.AMP works like this: when a user launches Google search in a mobile browser, AMP stories appear at the top of the results. They are labeled “AMP” and are designated by a green lightening bolt. Users can scroll horizontally through AMP stories and new articles will generate as they scroll. The pages are simplified, limiting things like embed codes and Flash, which can slow down load time. This could have a huge impact on publishers’ traffic as more consumers are accessing content via mobile as opposed to desktop.
Source: What Publishers Need to Know about Google AMP – Publishing Executive