Which Generation Are You ?

These are Western Cultural Generations. Japan and Asia and portions of Europe will have their own generational definitions based on major cultural, political, and economic influences.

Generation Name Births
Start
Births
End
Youngest
Age Today*
Oldest Age
Today*
The Lost Generation –
The Generation of 1914
1890 1915 101 126
The Interbellum Generation 1901 1913 103 115
The Greatest Generation 1910 1925 91 106
The Silent Generation 1923 1944 72 93
Baby Boomer Generation 1945 1964 52 71
Generation X 1961 1981 35 55
Generation Y –
The Millennial –
Gen Next
1975 1995 21 41
Generation Z 1995 2015 1 21

 

 

 

 

 

 

 

 

 

(*if still alive today)

Note: Dates are approximate and there is some overlap because there are no standard definitions for when a generation begins and ends.

Source: http://www.careerplanner.com/Career-Articles/Generations.cfm

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Magazine Readers Are Wealthy & Well Educated, USPS Study Finds

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests.

“Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received by more than 5,000 households during 2015.

“For households whose heads are under 34 years old and with incomes less than $35,000, the average is only 0.2 pieces per week. Households with income above $100,000 and whose heads are over 55 receive the most periodicals, with 1.7 pieces per week.”

Households that receive the most mailed periodicals also tend to have more than one adult, no children (Come on, parents, magazines are a great way to get kids interested in reading.), be headed by someone with a postgraduate degree, and reside in a single-family house.

Related story: B2Me: Increasing Your Magazine’s Value with Customization

 

Read More Source: Magazine Readers Are Wealthy & Well Educated, USPS Study Finds

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Mass-customized Magazines are Now Possible Thanks to Production Inkjet Presses

Get ready for the rise of mass-customized “B2Me” magazines. Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality.

Consider, for example, ZEB magazine of Belgium, which has a print run of 150,000 copies that are so customized and personalized that no two copies are alike. Several recent developments have made it feasible and potentially profitable for publishers to provide far more customization of their printed magazines than in the recent past. There’s real opportunity here, but also new challenges for traditional magazine publishers.

What’s making mass-customized magazines possible are new full-color inkjet presses that can print different versions of the same pages without the expensive press stops and plate changes required by traditional offset printing. Inkjet has come a long way from the days of “uglyjet,” when its usage in magazines was restricted mostly to producing postal addresses, clunky messages and cartoonish images. These days, it can be difficult to distinguish an inkjet-printed magazine page from an offset page.

Changes in the advertising market are creating a greater need and opportunity for customized magazines. Programmatic advertising in digital media has demonstrated the power of getting the right message to the right person at the right time, undermining the “spray and pray” approach often associated with advertising in traditional media.

ZEB magazine is an extreme, but nevertheless instructive, example of what is possible for magazines. ZEB, a multi-brand fashion publisher, uses customer data — such as purchase history, age, gender, favorite brands and place of residence — to customize the text and images on multiple pages of its customer “magazine,” which is arguably a catalog.

The customization and personalization were not a one-time experiment; ZEB continues to tailor each magazine copy because doing so generates enough additional sales and customer loyalty to create a positive ROI.

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Source: Mass-customized Magazines are Now Possible Thanks to Production Inkjet Presses

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Color Plus Personalization: Selling the Value of Inkjet

In today’s market, making a good first impression is everything. With information overload at every turn, people will now only glance at a website, mailpiece, or video before deciding whether it’s worth their time. Marketers are seeking strategies to create better pieces with strong visual appeal that prompt the consumer to read further or take action. For many marketers, this means turning to color and personalization.

An Infographic from Kissmetrics on how color can affect conversions highlighted the psychological impact of color on the human brain. Key statistics are as follows:

  • 93% of people say that the visual dimension is the #1 influencing sense that affects their purchasing decision (over taste, smell, etc.).
  • Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone.
  • Magazine readers recognize full-color ads 26% more often than black & white ads.

It is no wonder that today’s marketers are focused on adding more and more color to communications. According to InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies, over 80% of enterprises stated that full-color printing for promotional and transactional communications is important.

Figure 1: How important do you think it is to switch printed communications from black & white to full color?

 

Read More: http://blog.infotrends.com/?p=21843

Source: InfoTrends InfoBlog » Color Plus Personalization: Selling the Value of Inkjet

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PwC’s global media outlook 2016-2020: six key trends

Every year PwC produces an annual study looking at major developments in the world’s media and entertainment sectors. Blending five-year forecasts and historic data from the past half decade, the report is a rich repository of information for busy media execs.

Covering 13 segments and 54 countries, most of these findings are only accessible to subscribers, although some top-level insights, analysis and discussion are available on their website. Chris Lederer, Partner, PwC’s Strategy&, Entertainment & Media practice walked TheMediaBriefing through some of the key takeaways from this year’s new report.

“At the highest level,” Lederer explains, “our annual Global entertainment and Media Outlook shows a mature media industry with slowing growth prospects.”

Yet, despite this overall trend, Lederer finds:

“There are massive opportunities for growth inside this multi-shifting global media landscape.

“The industry remains extremely dynamic with pockets of growth scattered across the increasing complex and competitive global market.”

Below are six major takeaways from the study which highlight some of these complexities.

  1.  Youth population size can be more important for growth than GDP“The countries with large populations under 35 are faster growers than countries with larger aged populations,” Lederer observes.More specifically, PwC’s analysis found that “on average, E&M spending in the 10 youngest markets is growing three times as rapidly as in the 10 oldest markets.”

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Source: PwC’s global media outlook 2016-2020: six key trends

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Google AMP is about to become a much bigger deal, showing up in everybody’s mobile search results » Nieman Journalism Lab

Still debating whether to make your #content AMP-compliant? Google is giving you by far your biggest nudge yet, and this one goes well beyond publishers.

Google’s effort to speed up the mobile web (and defend against the Facebook Instant Article-ization of everything) has become a steady drip of new features and announcements over the past few months, but the gradual rollout — and the project’s looming potential — has left some publishers wanting. (Slate and The Atlantic, for instance, both of whom create AMP pages for the majority of their stories, found that AMP pages accounted for “four percent of their site visits or less,” Digiday reported earlier this summer.)

A boost is coming, however: Google is now planning to show AMP links everywhere in its mobile search results — that is to say, in a place that probably drives a lot of traffic to your site. Wherever there’s an AMP page, Google will display it in the result (with an accompanying AMP lightning bolt). The boost does not come with any changes to the search rankings, and there are no plans to add a specific AMP signal into the Google search algorithm, Richard Gingras, Google’s head of news and social products, said. (Though page speed, which AMP targets, is already a small signal.) Users can test out how AMP pages will be displayed in an “early preview” — type in some search terms to try it out here on a mobile device. Google is looking for feedback from developers and publishers, and publishers who haven’t formatted their pages for AMP can get a sense of what they’ll be missing out on.

Source: Google AMP is about to become a much bigger deal, showing up in everybody’s mobile search results » Nieman Journalism Lab

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Personalization Ranks Highest On Smartphones

An article ran in Monday’s SearchBlog that presented data from Econsultancy, in partnership with Adobe Marketing Cloud, which shows hownearly half of brands and agencies still do not have a mobile strategy. In the comments section, Ed Papazian, president of Media Dynamics, wrote (I’m paraphrasing) that just because a media platformhas a lot of users doesn’t mean most, or all, advertisers should use it.

While Papazian makes a valid point, consider this. Laptop and desktop users — with a Digital Satisfaction Index(DSI) score of about 55 and 56, respectively — are least satisfied with personalization, which for me is one of the main reasons I connect with brands and retailers online and in stores. As aconsumer, I have many options. And according to the recent report from Intent Lab, I’m not the only consumer thinking this way.

The stat comes from Performics and NorthwesternUniversity, which recently created the search-based Intent Lab, along with a quarterly report that measures consumer attitudes and perceptions of online marketing.

Users of laptops and desktops are least satisfied with personalization, in my opinion, because advancements in technology now allow advertisers to talk with consumers nearly one-to-one throughtheir mobile device, which they keep with them nearly every waking moment of the day. Technology on the horizon will make that exchange between brands and consumers one-to-one. Some consumers may notwant that one-to-one connection. Advertisers will need to use extra caution and draw the line. Consumers might find it creepy.

Source: Personalization Ranks Highest On Smartphones 08/02/2016

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Dozens Of Local Papers Changing Hands, Others Closing 08/02/2016

newspaper

As the dominant source of local news in many communities, small community daily and weekly newspapers have retained much of their value to advertisers and readers alike. That’s afforded someprotection against trends that have undermined their much larger metropolitan daily peers.

A spate of sales over the last few months demonstrates that, while under pressure, localnewspapers are still alive and kicking, as plenty of buyers still see their value.

Last week, Hearst Corp. announced the acquisition of Houston Community Newspapers & Media Group from itsformer owner 1013 Star Communications, in a transaction including The Courier, a daily newspaper serving Conroe and Montgomery County, as well as 23 weekly newspapers serving Houston’snorthern metro area.

With a combined print circulation of 520,000, the newspapers reach an estimated print audience of 1.4 million and a digital audience of four million per month, concentratedon Houston’s north side, according to 1013 Star Communications.

Also last week, publisher Paddock Communications purchased five daily and seven weekly newspapers serving seven countiesacross southern Illinois from their previous owner, GateHouse Media. Paddock, based in Arlington Heights, already publishes a number of newspapers focused on the Chicago suburbs, including theDaily Herald, Spanish-language Reflejos, The Business Ledger, and many niche publications.

The acquisition marks its first major expansion in downstate Illinois.

Source: Dozens Of Local Papers Changing Hands, Others Closing 08/02/2016

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Insight: Four Key Trends Shaping the Industrial Packaging Market – WhatTheyThink

Making packages more recyclable, lighter, shapelier, and safer will be the principal drivers for the industrial packaging market through to 2020.

By Smithers Pira Published: August 1, 2016 The global market for industrial packaging, estimated at $48.6 billion in 2013, is forecast to reach $61 billion by 2020—an annual growth of 3.4%—according to a recent market study by Smithers Pira.

Data in The Future of Industrial Packaging to 2020 shows the largest share of this market (31%) has now shifted to Asia, placing it ahead of Western Europe, and North America.

Asia will continue to see the highest growth in demand across the study period (2015-2020), increasing its total share to 34% of the world market at its end. In contrast, Western Europe is expected to drop to a 28% market share in 2020 as overall growth falters and some key national markets decline.

The industrial packaging sector is dependent on four key user industries:

  • Chemicals and pharmaceuticals
  • Lubricants
  • Bulk food and beverages
  • Building and construction

These industries are still exhibiting inconsistent recovery from the global economic downturn of 2008, which is influencing overall growth in the segment.

Source: Insight: Four Key Trends Shaping the Industrial Packaging Market – WhatTheyThink

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Why an eye scan could soon unlock Samsung and Apple phones

Iris scanning may be coming to a smartphone near you as early as next month. Samsung’s Galaxy Note 7 phone—to be released August 2—will very likely include iris recognition technology to unlock your phone. Apple may also roll out new iPhones with iris sensors in 2018, according to DigiTimes—delivering on user demand for biometric security checks over numeric passwords, but raising new practical and privacy concerns.

Iris scanning works by recognizing the flat, colored, ring-shaped membrane of the user’s eye. Like a fingerprint, each person’s iris is unique. While a retinal scan requires close proximity to an eyepiece, iris capture is more like taking a photograph.

“Smartphones have been improving camera quality, so it’s natural and easy to add the iris scan,” said Avivah Litan, an analyst at Gartner Research. “There is a lot of interest in iris scans and other biometrics among both consumers and employers, because the other security methods are being circumvented.”

Source: Why an eye scan could soon unlock Samsung and Apple phones – TechRepublic

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