Google Metrics Closes ‘Loop’ Across Search, TV, YouTube, In-Store 09/26/2016

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Google Metrics Closes ‘Loop’ Across Search, TV, YouTube, In-Store by Laurie Sullivan@lauriesullivan, Yesterday, 7:00 AM Recommend (5)Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television and YouTube campaigns onsearch. Others focus on the impact of online ads to in-store visits and sales and remarketing across devices, apps and Web sites.

The features will roll out during the next fewmonths.

Advertisers rely on search advertising to increase brand awareness and drive conversions for television and YouTube video ads. On Monday, Google will announce the forthcoming releaseof Brand Lift metrics to measure TV campaigns showing how television ads increase searches on Google and YouTube.The tool measures the direct impact that YouTube ads have on consumerperception and behavior from the initial impression to the final conversion — metrics such as brand awareness, ad recall, and consideration.

Early tests show that YouTube generates almost twotimes the searches per impression that TV generates, Brad Bender, Google VP of display and video advertising, wrote in a blog post. When running Brand Lift on both a TV campaign and a YouTubecampaign, Google can report on the incremental searches for the brand, he wrote.

Source: Google Metrics Closes ‘Loop’ Across Search, TV, YouTube, In-Store 09/26/2016

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Bing Admits Google AMP Speeds Mobile Page App Load Times By 80%

Microsoft Bing has rolled out support for Google’s Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for mobile on devices running iOS and Android.

As the pages load, the Bing App detects in the background whether the news articles have corresponding AMP pages associated with them. Bing will give preference to downloading the AMP page from serversclosest to the end user, preferably via an AMP cache for a faster experience. When an AMP page isn’t detected by Bing’s technology the non-AMP page will serve up to the individual.

“AMP does not impact our ranking algorithms in any way,” Marcelo De Barros, group engineering manager in charge of the AMP integration at Bing, wrote in a blog post. “Users will be able to detect the articlesthat have corresponding AMP pages whenever they see the AMP icon in our iOS app.

“De Barros wrote that Bing began experimenting with AMP in the app last May. Since then the group notices thatAMP pages load 80% faster than non-AMP pages.

Google says during the fourth quarter in 2016 and the first quarter of 2017 it will work on providing offline and geo-variation support, and moreassistance on validation, conditional behaviors, and grouping, as well as providing greater interactivity support by introducing a mechanism to bind element behavior to user actions.

Source: Bing Admits

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The Top Ten Media Trends Publishers Can’t Ignore

Following are 10 media trends publishers cannot ignore:

1. Content Consumption Goes Mobile

It’s well known that readers are increasingly accessing content via their mobile devices. “Almost two thirds of our visitors are coming from mobile devices to read our content,” said Litvack. “Where the eyeballs go, the dollars follow. Mobile spend is about to kick up to become the third largest ad category, behind desktop advertising and television ads.” And with better targeting technology and ad experiences, CPM rates for mobile ads will rise, predicted Litvack.

2. Media Consumption Is Happening Off Brand

63% of Americans find news on Facebook and Twitter, and social media has surpassed television as the most popular source of news. That means publishers’ audiences have migrated away from their sites and are more difficult to monetize than ever. Publishers need to find creative ways attract readers on a regular basis and monetize.

3. The Newsletter Is Becoming Publishers’ Most Important Product

Although fewer readers are coming to media sites for news, their engagement with email newsletters continues to rise. Litvack said that open rates and clickthrough rates are going up, making email one of the most important channels to cultivate an audience and drive revenue.

4. Programmatic Selling Is on the Rise & Will Completely Eclipse Direct

95% of advertisers are buying programmatically on MPA websites, and a large portion of those advertisers are buying programmatic only. To keep CPMs from trending down, publishers need to invest in ad targeting technology and provide positive ad experiences to readers, advised Litvack.

5. Media Companies Are Becoming Agencies

Publishers like Time Inc., Hearst, and Condé Nast have created studios separate from magazine editorial that are dedicated to creating native advertising. Advertisers increasingly want to work with publishers to develop creative campaigns, putting demands on publishers to develop new workflows to deliver native content, campaign reports, and high-quality service like an agency.

6. Video, Video, Video

Digital video already dominates the media space and will continue to do so over the next several years. Publishers need to develop workflows to quickly create and distribute video content. Video will help publishers engage readers on social media and on their mobile devices, where video consumption is flourishing, said Litvack.

7. Advertising Alone Won’t Support a Media Business

“If we want to see real growth for our industry, we can’t be ad supported alone,” said Litvack. He recommended publishers invest in events businesses, data businesses, and reinvent their revenue models to discover new opportunities.

8. Abundance of Content

Litvack said that it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. There’s a lot of digital content out there, and a lot of high quality digital content, so publishers can’t produce good content alone. “You have to look at the data and dig deeper into that data to justify what is the right story to write for your audience,” said Litvack.

9. Personalization is Prime Time

Content personalization is now a reality and will become the dominant method of delivering content, said Litvack. 56% of websites and 67% of emails have some level of personalization. Publishers need to continue to integrate this technology into their platforms in order to meet consumers’ expectations.

10. There’s Gold in Your 1st Party Data

Behind many of these trends is the growing importance of first-party data that can drive publishers’ content, audience development, and monetization strategies. Litvack noted that first-party data is invaluable for ad targeting, content personalization, cross-platform identification, and audience extension. Without a unified database and robust analytics technology that can identify individual site visitors and track behavior, publishers cannot iterate and evolve for the future.

Source: The Top Ten Media Trends Publishers Can’t Ignore

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Ad Limiting Going Mobile, Thanks To Apple

Ad blocking is bad enough, but we live in a world going mobile — as The Who once put it — at a very rapid pace. And, with Apple building a form of ad limitation into itslatest mobile operating system, watch out, ad tech.

In a piece in AdExchanger on Sept. 7, attorney Alan Chapell notes that significant changes to iOS10 are “likely tocause harm to legitimately recognized advertising models.” In an email interview, Chapell tells Programmatic Insider that Apple is making the changes in the name of user privacy.

“In iOS9, Apple passes a signal for users that enable [Limit Ad Tracking] that tells the marketplace not to conduct interest-based advertising for that user. As noted by the Futureof Privacy Forum: Apple specifically permitted companies to continue to use the ID for certain limited other uses when Limit Ad Tracking was enabled, ‘including frequency capping, attribution,conversion events, estimating the number of unique users, advertising fraud detection, and debugging’ (iOS Developer Library).

In iOS10, Apple will stop sending out the DoNot Track flag for users who enact LAT, Chapell writes. And, as noted by the Future of Privacy Forum: “Beginning in iOS 10, when a user enables “Limit Ad Tracking,” the OS will sendalong the advertising identifier with a new value of ‘00000000-0000-0000-0000-000000000000.’ This will more effectively ensure that users are no longer targeted or tracked by many adnetworks across sites or over time. But it will also prevent the previously permitted ‘frequency capping, attribution, conversion events, estimating the number of unique users, advertising frauddetection, and debugging’ uses of this ID.”

“Generally speaking,” Chapell adds, “advertisers are less willing and able to advertise to users insituations where the aforementioned tools are not available to those advertisers. In other words, Apple has changed the functionality of the Identifier for Advertising [IDFA] in iOS10 in ways thatbreaks advertising models which are generally recognized as legitimate.”

Source: Ad Lim

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Snapchat Pushes Further Into Digital Ad Targeting – WSJ

Snapchat is pushing further into sophisticated digital ad targeting, including letting advertisers target customers using email databases and other data sources.

The mobile app company is rolling out three new targeting options for marketers.

Through a product called Snap Audience Match, Snapchat is enabling marketers to take existing lists of email addresses and mobile device IDs, and anonymously match that data with Snapchat’s own pool of consumer data, allowing enhanced ad targeting. In this process, Snapchat is taking steps to make sure it does not employ any personally identifiable data when executing these ad campaigns.

The company has been quietly testing this offering over the past few months with brands like eBay. EBAY -1.79 % Consumers will have the option to opt out of the Audience Match product.

Another new initiative, Snapchat Lifestyle Categories, lets brands direct ads to people who consume certain types of videos (like sports or gaming content). Lastly, Snapchat is helping advertisers target ads to consumers who exhibit a certain set of characteristics that are similar to an advertiser’s existing customers– a product Snapchat is calling “Lookalikes.”

These tactics are rather standard fare for many digital media outlets, but their introduction amounts to a noteworthy evolution for Snapchat, which has been conservative about the targeting capabilities it offers. Snapchat founder Evan Spiegel was famously quoted as saying that he doesn’t want advertising on the app to be “creepy” for consumers.

Source: Snapchat Pushes Further Into Digital Ad Targeting – WSJ

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‘Digital’ Poised To Overtake TV Ad Spending Earlier Than Expected 09/13/2016

TV Ad spending

The shift in ad industrymarket share from so-called “analogue” media to “digital” media is accelerating, and the latter is now expected to surpass television’s historically dominant share ofU.S. ad spending by the end of 2016 — months sooner than expected, according to the statsmasters at eMarketer.

Putting aside that television is a digital medium too, eMarketer’s estimatescategorize it separately from things like online and mobile digital media and based on its calculations, the sum of those categories will reach $72.09 billion by year end — a smidgen higher than theU.S. TV ad marketplace’s projected $71.29 billion.

“That means digital will represent 36.8% of total U.S. media spending, while TV will represent 36.4%,” according to aneMarketer spokesperson, noting that the firm’s original projections — made in March — called for TV vs. digital’s market share tipping point not to happen until sometime next year.

Whatmakes digital’s ascendance so remarkable is that it occurred during a so-called “quadrennial” year in which TV ad spending benefitted from incremental spending from both a SummerOlympics and a presidential political season.

The eMarketer report notes that TV is, in fact, continuing to expand — it’s just not growing as fast as digital ad spending.

Source: ‘Digital’ Poised To Overtake TV Ad Spending Earlier Than Expected 09/13/2016

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Judging a book through its cover | MIT News

MIT researchers and their colleagues are designing an imaging system that can read closed books.

In the latest issue of Nature Communications, the researchers describe a prototype of the system, which they tested on a stack of papers, each with one letter printed on it. The system was able to correctly identify the letters on the top nine sheets.

“The Metropolitan Museum in New York showed a lot of interest in this, because they want to, for example, look into some antique books that they don’t even want to touch,” says Barmak Heshmat, a research scientist at the MIT Media Lab and corresponding author on the new paper. He adds that the system could be used to analyze any materials organized in thin layers, such as coatings on machine parts or pharmaceuticals.

Source: Judging a book through its cover | MIT News

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Press Release: Rakuten in Partnership with Aquafadas Launching a Mobile App with More Than 200 Digital Magazines – Publishing Executive

Montpellier, France — September 6, 2016 — Rakuten, a leading global Internet company in partnership with a digital software pioneer Aquafadas entered the interactive magazine apps market with its new product: Rakuten Magazine app launched on the 9th of August 2016. When there are multiple digital catalogues for the EMEA and American readers, e-magazines are less present in this part of the globe. An opportunity that cannot be given a miss!

Imagine 200 magazines, 11 genres, available via an easy-to-use mobile app, all accessible thanks to a very appealing “all you can eat” subscription plan? Combine it with the Rakuten clients base of 100 million existing active customers. The opportunities are endless.

The app is available in Japan and accessible on both iOS and Android devices. Aquafadas has provided a technological frame including: the cloud based app infrastructure and digital enrichment and conversion tools. Their technical solutions have been optimised and adapted in order to meet the needs of the audience and provide stable and highly secure backend as well as a highly flexible user interface.

Matthieu Kopp, CTO, Aquafadas : “It’s the first time when our Aquafadas software enabled to transform and contain so much content in one single app. We’re talking about 200 magazines and this is a wonderful number of titles and also for us – tech experts – this is a powerful amount of data needed to be processed. We’re expecting an impressive adoption rate aiming at millions of readers in the next few years. And whilst we’re waiting impatiently for users reactions and feedback, we’re already working on next features. We have lots of great enhancements in the pipeline that will no doubt bring digital magazines experience in Japan to the next level.

”About Aquafadas: A highly successful French Tech start up, a part of the internet giant Rakuten group. In 2016 they have celebrated its 10 years anniversary. The company started as a leader in Mac software designed to create personal photos and videos animations. Following iPhone touch launch, they became key players in digitisation of comics afterwards moving towards a partnership with well known publishers helping them in transition from glossy magazines to stunning mobile content and apps. Today, they are one of the key enterprise mobility enablers with their creative publishing tools for the business world. Amongst their clients they list: Adecco, Deloitte, VW, Audi, Turkish Airlines, Audi, Havas, Shuiesha, Prêt à Manger and many more.

Source: Press Release: Rakuten in Partnership with Aquafadas Launching a Mobile App with More Than 200 Digital Magazines – Publishing Executive

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Adobe Rolls Out Dynamic Ad Insertion Platform For TV Everywhere

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Adobe on Tuesday will roll out a new approach to the concept of dynamic ad insertions. The platform replaces an ad that is set to appear in a broadcast feed with an individually targeted ad that iseither live or on demand.

Adobe Primetime and Marketing Cloud will deliver the ability to replace network broadcast ads on every screen on more than 10 platforms, including Apple TV, Roku, andGoogle Chromecast. In 2016, 12.5% of connected TV users will subscribe to Apple TV, compared with 18.4% for Chromecast and 15.2% for Roku, according to eMarketer.

And Adobe’s service is not just for video-on-demand (VOD), which is technologically easier to dynamically insert an ad, but rather live TV.

With a live broadcast like the Olympics, there are millions of viewerswatching simultaneously, which means when the network cuts to the ad break the platform must run millions of individually targeted ad insertions concurrently. This is difficult to accomplish withoutcrashing the entire system, said Campbell Foster, director of product marketing at Adobe.

Comcast, Turner, Time Warner Cable, and several NBC properties — including NBC Sports— use Adobe’s ad technology, but not all use the dynamic ad insertion feature, Foster said. Determining what ad should fill the slot is different than dynamically inserting and serving it.

NBC Sports started working with Adobe in 2012, but began experimenting with dynamic ad insertion two years ago at the 2014 Winter Olympics in Sochi. It rolled it out to a linear broadcast scale at the 2016 Summer Olympics in Rio. “During Rio they served millions of ads at the same time,” Foster said.

The broadcasters determine success by how much revenue lift they see from the dynamically inserted ad vs. the traditional broadcast ads. “We heard from NBC Sports that the dynamic ads on devices are selling at twice what the broadcast ads sell for,” Foster said.

The broadcaster’s data tells the platform which ad to insert. No personally identifiable information is used, but the broadcaster can target by Zip code, designated market area, device, third-partysegments or any data such as behavioral or demographic characteristics to which the broadcaster has access.

MORE: MediaPost

Source: Adobe

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Ricoh Pro C9110 and Canon imagePRESS C10000VP Off to a Fast Start » PODi Insights

A couple years ago I wrote about the remarkable history of Indigo, iGen and NexPress in the high end digital cutsheet market. The “Big Three” have been the favorite choice among printers since 2002. In my previous blog article I wrote that the forthcoming challenge from inkjet will likely have a big impact on this segment of the market and I still think it will, but in the meantime two new toner-based products are having a bigger impact: the Ricoh Pro C9100/C9110 and the Canon imagePRESS C10000VP/C8000VP.

Both of these products are selling well in the market today.

The bubble chart shows the relationship between price and speed for the products in this category. And the size of the bubble is representative of duty cycle – the larger the diameter, the more impressions per month are possible.

There is a fairly linear relationship for price and speed for the Big Three and the new B2 inkjet presses from Fujifilm and Konica Minolta. The B3 size inkjet presses from Canon (VarioPrint i300) and Xerox (Brenva HD) have a lower price for the same speed, but these two products don’t have the same image quality as the Big Three, hence the price discount.

The first thing I noticed about the Ricoh and Canon products was that they are the most affordable, being priced in the $250K to $300K range. Pricing is on par with the Xerox 1000/800 line. And the second thing I noticed was the duty cycle is lower than the comparable speed options from the Big Three, which accounts for the price discount. The Ricoh C9100 series has a maximum monthly volume of 1.75 million simplex letter size pages per month and can run 1 million per month on a regular basis. And the Canon imagePRESS C10000VP has a maximum monthly volume of 1.5 million simplex letter size pages per month and can run 450K per month on a regular basis. A number of companies have looked at the duty cycles and pricing and have decided to purchase two of the presses and still save money versus the Big Three.

So why are these two new presses selling so well? Their customers are reporting that these presses offer outstanding image quality, the ability to run heavy stocks and a variety of stocks, and are proving to be very reliable.

Source: Ricoh Pro C9110 and Canon imagePRESS C10000VP Off to a Fast Start » PODi Insights

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