Flexible material puts full-color e-paper on display

ecolopaperE-ink displays may be easier on the eyes and less power-hungry than backlit LCDs used in most tablets and phones, but in the color department they’re still playing catch-up. However, this could change thanks to a new type of material developed at Chalmers University of Technology that is flexible, ultrathin and can produce the full color range of an LED-backlit LCD, but requires ten times less energy than a Kindle’s e-ink display.

Like a conventional e-reader screen, the material functions as a reflective display, so instead of being backlit like an LCD, the surface reflects the external light that hits it. Electrically conductive polymers covering the surface change how that light is absorbed and reflected, which allows it to recreate high resolution images and text. The end result is a material that’s less than one micron thick, flexible and extremely energy efficient.



“The ‘paper’ is similar to the Kindle tablet,” says Andreas Dahlin, lead author of the study. “It isn’t lit up like a standard display, but rather reflects the external light which illuminates it. Therefore it works very well where there is bright light, such as out in the sun, in contrast to standard LED displays that work best in darkness. At the same time it needs only a tenth of the energy that a Kindle tablet uses, which itself uses much less energy than a tablet LED display.”


Source: Flexible material puts full-color e-paper on display

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Flipboard Unveils Storyboard For Multimedia Ad Messages 10/14/2016


flipboardDigital publishing platform Flipboard is keeping pace with the frenetic world of social media with the launch of Storyboard, a new advertising product that emphasizes flexibility in combiningmultiple ad formats.

Storyboard is also available to publishers for multimedia editorial content. It allows brands to deliver messages combining articles, images, gifs, video and audio, to formengaging multimedia narratives.

Storyboard helps advertisers compose the narratives with algorithms that gather their existing branded content from across the Web, allowing them to craftStoryboard messages without the need to create new content.

Users can browse the selection of ads and branded content, following an unfolding narrative, by swiping through the full-bleed Storyboard carousel. Like Flipboard’s platform for editorial content, the ads are optimized for consumption on mobile devices including both smartphones and tablets.

The new ad offeringdebuts with cosmetics retail brand Sephora as a launch partner. It is targeting readers of beauty-related content with a new holiday campaign, carrying the tagline: “Tis the Season, Love is theReason, Let’s Beauty Together.”

Source: Flipboard Unveils Storyboard For Multimedia Ad Messages 10/14/2016

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Publishers are pleasantly surprised by Google AMP traffic – Digiday

If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles.

In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google’s open-source code on their pages because search still drives close to 40 percent of referral traffic overall, and they know that as their audiences shift to mobile, having fast mobile pages can only help them get surfaced by Google’s algorithm.

“We love it,” said Ben Robinson, Thrillist’s editorial director. Thrillist is getting 15 percent of its search traffic from AMP, boosting its search traffic by more than a third, which he called “exciting,” given the company is more lifestyle than news. At news-heavy USA Today Network, AMP is generating 12 percent of all mobile page views, said Michael Kuntz, svp of digital there.

AMP has become a bigger part of the mix at The Verge, representing 14 percent of its traffic in September, according to its editor, Nilay Patel. One multi-title publisher, which didn’t want to share its results publicly, said its AMP pages are loading 95 percent faster and bounce rate is more than 50 percent lower than regular mobile search pages, “which is insane,” a top exec there said.

Source: Publishers are pleasantly surprised by Google AMP traffic – Digiday

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Adobe Expands Document Cloud

Adobe announced updates to its Document Cloud on Tuesday with additional editing features and a new tool for digital signatures that abides by upcoming regulations in the European Union.

Adobe hadunveiled three new features to Adobe Acrobat DC, Adobe’s PDF editing software, that are now available to Adobe Document Cloud subscribers.

A new Compare Files feature available inAcrobat’s tool list helps maintain version control by enabling users to compare two versions of the same document with any edits that are tracked and color-coded.

The company alsoproduces a report highlighting any assertions or deletions, with a review feature so editors can literally walk through the document change-by-change.

The Compare Files feature is similar tothe editing capabilities of Google Docs, except for that it shows two versions of the document side by side. In addition, Acrobat automatically detects two files that look similar and loads them forreview. Users also have the opportunity to switch out these documents for different versions if they choose.

Source: Adobe

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Amazon is reportedly exploring technology that could spell the end of privacy as we know it


In an effort to boost convenience, Amazon may be exploring a new way for customers to surrender privacy.

Smart lock company August and connected garage door firm Garageio — two startups with ties to Amazon — are looking into ways to allow delivery people to leave packages in your house or apartment when no one is home, reports tech blog The Information.

On one hand, the ability to deliver items, even when recipients aren’t home, is a golden opportunity for Amazon.

On the other hand, allowing a company to enter to deliver a package into one’s house essentially surrenders the idea of the expectation of privacy in your own home.

In-home drop off isn’t going to be an open door policy. Wareable reports that August is developing technology that would allow smart locks to open for delivery people during certain windows of time, by using temporary pins, or via smartphones.

Source: Amazon explores in-home delivery – Business Insider

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Time Inc. Creating ‘Digital Desks’ and Magazine Hubs | Media – AdAge

Time Inc. Chief Content Officer Alan Murray. Credit: Time Inc.

n a “progress report” memo to Time Inc. editorial staff, Chief Content Officer Alan Murray on Monday announced the formation of 10 digital desks that will be dedicated to topics including business, celebrity, entertainment, food and sports.

“The job of each desk will be to cultivate and grow our digital audiences in its area,” Mr. Murray said in the memo, which was obtained by Ad Age. “The desks will include reporters and editors from different brands who will continue to work for those brands, but the desk heads will coordinate their efforts to help Time Inc. innovate and grow.”

Source: Time Inc. Creating ‘Digital Desks’ and Magazine Hubs | Media – AdAge

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Google Metrics Closes ‘Loop’ Across Search, TV, YouTube, In-Store 09/26/2016


Google Metrics Closes ‘Loop’ Across Search, TV, YouTube, In-Store by Laurie Sullivan@lauriesullivan, Yesterday, 7:00 AM Recommend (5)Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television and YouTube campaigns onsearch. Others focus on the impact of online ads to in-store visits and sales and remarketing across devices, apps and Web sites.

The features will roll out during the next fewmonths.

Advertisers rely on search advertising to increase brand awareness and drive conversions for television and YouTube video ads. On Monday, Google will announce the forthcoming releaseof Brand Lift metrics to measure TV campaigns showing how television ads increase searches on Google and YouTube.The tool measures the direct impact that YouTube ads have on consumerperception and behavior from the initial impression to the final conversion — metrics such as brand awareness, ad recall, and consideration.

Early tests show that YouTube generates almost twotimes the searches per impression that TV generates, Brad Bender, Google VP of display and video advertising, wrote in a blog post. When running Brand Lift on both a TV campaign and a YouTubecampaign, Google can report on the incremental searches for the brand, he wrote.

Source: Google Metrics Closes ‘Loop’ Across Search, TV, YouTube, In-Store 09/26/2016

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Bing Admits Google AMP Speeds Mobile Page App Load Times By 80%

Microsoft Bing has rolled out support for Google’s Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for mobile on devices running iOS and Android.

As the pages load, the Bing App detects in the background whether the news articles have corresponding AMP pages associated with them. Bing will give preference to downloading the AMP page from serversclosest to the end user, preferably via an AMP cache for a faster experience. When an AMP page isn’t detected by Bing’s technology the non-AMP page will serve up to the individual.

“AMP does not impact our ranking algorithms in any way,” Marcelo De Barros, group engineering manager in charge of the AMP integration at Bing, wrote in a blog post. “Users will be able to detect the articlesthat have corresponding AMP pages whenever they see the AMP icon in our iOS app.

“De Barros wrote that Bing began experimenting with AMP in the app last May. Since then the group notices thatAMP pages load 80% faster than non-AMP pages.

Google says during the fourth quarter in 2016 and the first quarter of 2017 it will work on providing offline and geo-variation support, and moreassistance on validation, conditional behaviors, and grouping, as well as providing greater interactivity support by introducing a mechanism to bind element behavior to user actions.

Source: Bing Admits

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The Top Ten Media Trends Publishers Can’t Ignore

Following are 10 media trends publishers cannot ignore:

1. Content Consumption Goes Mobile

It’s well known that readers are increasingly accessing content via their mobile devices. “Almost two thirds of our visitors are coming from mobile devices to read our content,” said Litvack. “Where the eyeballs go, the dollars follow. Mobile spend is about to kick up to become the third largest ad category, behind desktop advertising and television ads.” And with better targeting technology and ad experiences, CPM rates for mobile ads will rise, predicted Litvack.

2. Media Consumption Is Happening Off Brand

63% of Americans find news on Facebook and Twitter, and social media has surpassed television as the most popular source of news. That means publishers’ audiences have migrated away from their sites and are more difficult to monetize than ever. Publishers need to find creative ways attract readers on a regular basis and monetize.

3. The Newsletter Is Becoming Publishers’ Most Important Product

Although fewer readers are coming to media sites for news, their engagement with email newsletters continues to rise. Litvack said that open rates and clickthrough rates are going up, making email one of the most important channels to cultivate an audience and drive revenue.

4. Programmatic Selling Is on the Rise & Will Completely Eclipse Direct

95% of advertisers are buying programmatically on MPA websites, and a large portion of those advertisers are buying programmatic only. To keep CPMs from trending down, publishers need to invest in ad targeting technology and provide positive ad experiences to readers, advised Litvack.

5. Media Companies Are Becoming Agencies

Publishers like Time Inc., Hearst, and Condé Nast have created studios separate from magazine editorial that are dedicated to creating native advertising. Advertisers increasingly want to work with publishers to develop creative campaigns, putting demands on publishers to develop new workflows to deliver native content, campaign reports, and high-quality service like an agency.

6. Video, Video, Video

Digital video already dominates the media space and will continue to do so over the next several years. Publishers need to develop workflows to quickly create and distribute video content. Video will help publishers engage readers on social media and on their mobile devices, where video consumption is flourishing, said Litvack.

7. Advertising Alone Won’t Support a Media Business

“If we want to see real growth for our industry, we can’t be ad supported alone,” said Litvack. He recommended publishers invest in events businesses, data businesses, and reinvent their revenue models to discover new opportunities.

8. Abundance of Content

Litvack said that it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. There’s a lot of digital content out there, and a lot of high quality digital content, so publishers can’t produce good content alone. “You have to look at the data and dig deeper into that data to justify what is the right story to write for your audience,” said Litvack.

9. Personalization is Prime Time

Content personalization is now a reality and will become the dominant method of delivering content, said Litvack. 56% of websites and 67% of emails have some level of personalization. Publishers need to continue to integrate this technology into their platforms in order to meet consumers’ expectations.

10. There’s Gold in Your 1st Party Data

Behind many of these trends is the growing importance of first-party data that can drive publishers’ content, audience development, and monetization strategies. Litvack noted that first-party data is invaluable for ad targeting, content personalization, cross-platform identification, and audience extension. Without a unified database and robust analytics technology that can identify individual site visitors and track behavior, publishers cannot iterate and evolve for the future.

Source: The Top Ten Media Trends Publishers Can’t Ignore

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Ad Limiting Going Mobile, Thanks To Apple

Ad blocking is bad enough, but we live in a world going mobile — as The Who once put it — at a very rapid pace. And, with Apple building a form of ad limitation into itslatest mobile operating system, watch out, ad tech.

In a piece in AdExchanger on Sept. 7, attorney Alan Chapell notes that significant changes to iOS10 are “likely tocause harm to legitimately recognized advertising models.” In an email interview, Chapell tells Programmatic Insider that Apple is making the changes in the name of user privacy.

“In iOS9, Apple passes a signal for users that enable [Limit Ad Tracking] that tells the marketplace not to conduct interest-based advertising for that user. As noted by the Futureof Privacy Forum: Apple specifically permitted companies to continue to use the ID for certain limited other uses when Limit Ad Tracking was enabled, ‘including frequency capping, attribution,conversion events, estimating the number of unique users, advertising fraud detection, and debugging’ (iOS Developer Library).

In iOS10, Apple will stop sending out the DoNot Track flag for users who enact LAT, Chapell writes. And, as noted by the Future of Privacy Forum: “Beginning in iOS 10, when a user enables “Limit Ad Tracking,” the OS will sendalong the advertising identifier with a new value of ‘00000000-0000-0000-0000-000000000000.’ This will more effectively ensure that users are no longer targeted or tracked by many adnetworks across sites or over time. But it will also prevent the previously permitted ‘frequency capping, attribution, conversion events, estimating the number of unique users, advertising frauddetection, and debugging’ uses of this ID.”

“Generally speaking,” Chapell adds, “advertisers are less willing and able to advertise to users insituations where the aforementioned tools are not available to those advertisers. In other words, Apple has changed the functionality of the Identifier for Advertising [IDFA] in iOS10 in ways thatbreaks advertising models which are generally recognized as legitimate.”

Source: Ad Lim

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