Category Archives: Magazine

PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider

Digital paywalls have helped news publishers like The New York Times and Financial Times stabilize their businesses and mitigate revenue losses in the wake of print’s collapse.

Now a new breed of digital-native publishers — like BuzzFeed, Vox, and Huffington Post — is considering whether to follow suit in a bid to decrease their reliance on the volatile ad market.

Both the incumbents and the disruptors in the online news business must face the same challenge: Millennials are hesitant to pay for their content. Only 25% of US millennials pay for some sort of digital news service (newspapers, magazines, or news apps), according to a 2015 survey from the American Press Institute. Meanwhile, 55% of them pay for entertainment content.

This aversion is encouraging change in the pay-for-content model. Legacy publishers are being forced to reevaluate their existing paywalls and subscription offerings in an effort to drive up new subscribers. Likewise, digital-native publishers that have historically shied away from paywalls are now considering alternative pay-for-content models like micro payments, user-data exchanges, and membership programs that could attract millennials.

Source: PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider

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Press Release: Rakuten in Partnership with Aquafadas Launching a Mobile App with More Than 200 Digital Magazines – Publishing Executive

Montpellier, France — September 6, 2016 — Rakuten, a leading global Internet company in partnership with a digital software pioneer Aquafadas entered the interactive magazine apps market with its new product: Rakuten Magazine app launched on the 9th of August 2016. When there are multiple digital catalogues for the EMEA and American readers, e-magazines are less present in this part of the globe. An opportunity that cannot be given a miss!

Imagine 200 magazines, 11 genres, available via an easy-to-use mobile app, all accessible thanks to a very appealing “all you can eat” subscription plan? Combine it with the Rakuten clients base of 100 million existing active customers. The opportunities are endless.

The app is available in Japan and accessible on both iOS and Android devices. Aquafadas has provided a technological frame including: the cloud based app infrastructure and digital enrichment and conversion tools. Their technical solutions have been optimised and adapted in order to meet the needs of the audience and provide stable and highly secure backend as well as a highly flexible user interface.

Matthieu Kopp, CTO, Aquafadas : “It’s the first time when our Aquafadas software enabled to transform and contain so much content in one single app. We’re talking about 200 magazines and this is a wonderful number of titles and also for us – tech experts – this is a powerful amount of data needed to be processed. We’re expecting an impressive adoption rate aiming at millions of readers in the next few years. And whilst we’re waiting impatiently for users reactions and feedback, we’re already working on next features. We have lots of great enhancements in the pipeline that will no doubt bring digital magazines experience in Japan to the next level.

”About Aquafadas: A highly successful French Tech start up, a part of the internet giant Rakuten group. In 2016 they have celebrated its 10 years anniversary. The company started as a leader in Mac software designed to create personal photos and videos animations. Following iPhone touch launch, they became key players in digitisation of comics afterwards moving towards a partnership with well known publishers helping them in transition from glossy magazines to stunning mobile content and apps. Today, they are one of the key enterprise mobility enablers with their creative publishing tools for the business world. Amongst their clients they list: Adecco, Deloitte, VW, Audi, Turkish Airlines, Audi, Havas, Shuiesha, Prêt à Manger and many more.

Source: Press Release: Rakuten in Partnership with Aquafadas Launching a Mobile App with More Than 200 Digital Magazines – Publishing Executive

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Magazine Readers Are Wealthy & Well Educated, USPS Study Finds

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests.

“Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received by more than 5,000 households during 2015.

“For households whose heads are under 34 years old and with incomes less than $35,000, the average is only 0.2 pieces per week. Households with income above $100,000 and whose heads are over 55 receive the most periodicals, with 1.7 pieces per week.”

Households that receive the most mailed periodicals also tend to have more than one adult, no children (Come on, parents, magazines are a great way to get kids interested in reading.), be headed by someone with a postgraduate degree, and reside in a single-family house.

Related story: B2Me: Increasing Your Magazine’s Value with Customization

 

Read More Source: Magazine Readers Are Wealthy & Well Educated, USPS Study Finds

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Mass-customized Magazines are Now Possible Thanks to Production Inkjet Presses

Get ready for the rise of mass-customized “B2Me” magazines. Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality.

Consider, for example, ZEB magazine of Belgium, which has a print run of 150,000 copies that are so customized and personalized that no two copies are alike. Several recent developments have made it feasible and potentially profitable for publishers to provide far more customization of their printed magazines than in the recent past. There’s real opportunity here, but also new challenges for traditional magazine publishers.

What’s making mass-customized magazines possible are new full-color inkjet presses that can print different versions of the same pages without the expensive press stops and plate changes required by traditional offset printing. Inkjet has come a long way from the days of “uglyjet,” when its usage in magazines was restricted mostly to producing postal addresses, clunky messages and cartoonish images. These days, it can be difficult to distinguish an inkjet-printed magazine page from an offset page.

Changes in the advertising market are creating a greater need and opportunity for customized magazines. Programmatic advertising in digital media has demonstrated the power of getting the right message to the right person at the right time, undermining the “spray and pray” approach often associated with advertising in traditional media.

ZEB magazine is an extreme, but nevertheless instructive, example of what is possible for magazines. ZEB, a multi-brand fashion publisher, uses customer data — such as purchase history, age, gender, favorite brands and place of residence — to customize the text and images on multiple pages of its customer “magazine,” which is arguably a catalog.

The customization and personalization were not a one-time experiment; ZEB continues to tailor each magazine copy because doing so generates enough additional sales and customer loyalty to create a positive ROI.

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Source: Mass-customized Magazines are Now Possible Thanks to Production Inkjet Presses

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Color Plus Personalization: Selling the Value of Inkjet

In today’s market, making a good first impression is everything. With information overload at every turn, people will now only glance at a website, mailpiece, or video before deciding whether it’s worth their time. Marketers are seeking strategies to create better pieces with strong visual appeal that prompt the consumer to read further or take action. For many marketers, this means turning to color and personalization.

An Infographic from Kissmetrics on how color can affect conversions highlighted the psychological impact of color on the human brain. Key statistics are as follows:

  • 93% of people say that the visual dimension is the #1 influencing sense that affects their purchasing decision (over taste, smell, etc.).
  • Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone.
  • Magazine readers recognize full-color ads 26% more often than black & white ads.

It is no wonder that today’s marketers are focused on adding more and more color to communications. According to InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies, over 80% of enterprises stated that full-color printing for promotional and transactional communications is important.

Figure 1: How important do you think it is to switch printed communications from black & white to full color?

 

Read More: http://blog.infotrends.com/?p=21843

Source: InfoTrends InfoBlog » Color Plus Personalization: Selling the Value of Inkjet

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PwC’s global media outlook 2016-2020: six key trends

Every year PwC produces an annual study looking at major developments in the world’s media and entertainment sectors. Blending five-year forecasts and historic data from the past half decade, the report is a rich repository of information for busy media execs.

Covering 13 segments and 54 countries, most of these findings are only accessible to subscribers, although some top-level insights, analysis and discussion are available on their website. Chris Lederer, Partner, PwC’s Strategy&, Entertainment & Media practice walked TheMediaBriefing through some of the key takeaways from this year’s new report.

“At the highest level,” Lederer explains, “our annual Global entertainment and Media Outlook shows a mature media industry with slowing growth prospects.”

Yet, despite this overall trend, Lederer finds:

“There are massive opportunities for growth inside this multi-shifting global media landscape.

“The industry remains extremely dynamic with pockets of growth scattered across the increasing complex and competitive global market.”

Below are six major takeaways from the study which highlight some of these complexities.

  1.  Youth population size can be more important for growth than GDP“The countries with large populations under 35 are faster growers than countries with larger aged populations,” Lederer observes.More specifically, PwC’s analysis found that “on average, E&M spending in the 10 youngest markets is growing three times as rapidly as in the 10 oldest markets.”

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Source: PwC’s global media outlook 2016-2020: six key trends

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Loss Of Media Jobs Since 2007 07/04/2016

According to a Demo Memo analysis of the Bureau of Labor Statistics data, by the American Consumers Newsletter by Cheryl Russell, Editorial Director, New Strategist Press, thanksto the internet there are fewer media jobs!

Until the introduction of the smartphone in 2007, says the report, the effect of the internet on employment in traditional media,newspapers, magazines, and books, had been minimal. Between 1993 when Mosaic, the first graphical interface for the Worldwide Web was introduced, and 2007, newspaper employment had fallen some, butthe worst was yet to come. Employment in the magazine and book industries was almost unchanged during those years. Not so after the smartphone transformed the internet into something personal andportable, says the report.

Employment Changes:

In The Newspaper Industry

  • 1993 to 2007:-79,000
  • 2007 to 2016: -168,200

68% of job loss occurred since 2007

In The Magazine Industry

  • 1993 to 2007: -300
  • 2007 to 2016: -48,400

99% of job loss occurred since 2007

In The Book Industry

1993 to 2007: 700

2007 to 2016: -20,700

100% of job loss occurred since 2007

Traditional media jobs are disappearing, and new jobs are emerging in internet publishing and broadcasting, but not enough to fill the gap, says the report. Internet media employment grew by 125,300 between 2007 and 2016, or a little less than half the 237,300 jobs lost in the newspaper, magazine, and book industries. Even including job growth in television and film, there has been a net loss of 159,200 media jobs since 2007.

And, thanks to the internet says the report, newspaper employment has plummeted over the past two decades, according to Bureau of Labor Statistics’ data, with most of the decline occurring since 2007, when the smartphone transformed the internet into something personal and portable. Behind the decline in newspaper employment is the shrinking newspaper audience, notes the report, a trend starkly documented in Pew Research Center’s State of the News Media 2016. The percentage of Americans who read a daily newspaper (print or digital) has plummeted since 2007.

newspaper_readership2007_2015

For more from the Bureau of Labor Statistics, please visit here.

Source: Loss Of Media Jobs Since 2007 07/04/2016

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B2Me: Increasing Your Magazine’s Value with Customization – Publishing Executive

 

Get ready for the rise of mass-customized “B2Me” magazines. Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality.

Consider, for example, ZEB magazine of Belgium, which has a print run of 150,000 copies that are so customized and personalized that no two copies are alike. Or American Printer magazine, a “B2Me” magazine claiming to replace “old-style advertisements with data-driven, individualized Messaging Positions.

”Several recent developments have made it feasible and potentially profitable for publishers to provide far more customization of their printed magazines than in the recent past. There’s real opportunity here, but also new challenges for traditional magazine publishers.

Source: B2Me: Increasing Your Magazine’s Value with Customization – Publishing Executive

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Top 9 Takeaways from 2016 Digital Magazine Dashboard – Publishing Executive

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines.

As Next Steps Marketing does with every six-month audited period, we’ve created the Digital Magazine Dashboard to review and compare publishers, newsstand platforms, and different time periods. Below are the top 9 takeaways from this six-month period ending December 31, 2015, and compared to a year ago. We use BPA and AAM data to create this comparison of top digital titles.

1. Digital as % of total circulation holds steady. Total digital circulation as a proportion of total circulation is more or less steady, at 6.5%, compared to 6.7% last period. That’s a 2.8% decrease over a year ago.

2. Top 10 magazines are 90% consumer. The Top 10 titles with the most digital circulation have between 57.1% and 12.7% of their circulation in digital. All but one of the titles is a consumer-based title, with IEEE Spectrum being the B2B exception. The top three in digital circulation: NYLON with 57.1%, IEEE with 49.4% and Backpacker with 31.3%.The top five magazines with the largest total circulation growth year-over-year.

3. Sponsored subscriptions declined by almost 1/3. Sponsored subs, which took off like a bullet a year ago, have seen a steep decline over this year. While digital subscriptions have held their own, losing 1.4% over the past year, sponsored subs, dropped 27.5% over the past year and are back down to the 2013 numbers.

4. Without sponsored, digital circulation increased. Once you take out sponsored subscriptions, our Top 30 titles saw a 4.1% increase overall in total digital circulation. Five new additions entered the Top 30 pie: New York magazine and Bloomberg’s Business Week, Hot Rod, Vanity Fair, and Family Circle.

Source: Top 9 Takeaways from 2016 Digital Magazine Dashboard – Publishing Executive

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Arovia

Arovia has created SPUD, the Spontaneous Pop-up Display. SPUD is the world’s first high resolution, 24-inch computer screen that collapses to the size of your fist and weighs less than a pound. With SPUD, users will have the large and portable screen they need, anywhere they want. SPUD can connect directly to a phone, tablet, or laptop.Mobile professionals need large, portable computer screens to view and/or compare documents without scrolling and switching between windows. They work away from their desk at least 10% of the time and work at various locations including the client site, hotel, airport lounge, coffee shops, co-working spaces, and different parts of their house or company. Since large computer screens increase productivity by 50%, SPUD users can get up to three additional hours of computer related work done in a day compared to their peers who work on smaller screens. But the SPUD isn’t just great for work: anyone with a laptop, tablet, or smartphone can benefit from an additional 24 inches of screen real estate. From watching movies on the go to being that gamer with the bigger screen advantage, the SPUD gives users the versatility to GO BIG wherever and whenever they want!

Source: Arovia

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