Monthly Archives: June 2016

Personalization Drives Email Engagement 06/29/2016

Personalization increases click-through rates by an average of 250% — and by as much as 500% — according to an Epsilon report released Monday.

The marketingcompany released its quarterly email trends report, based on an aggregate of 8.5 billion emails sent from over 150 Epsilon clients of varying industries during first-quarter 2016 in North America.

Personalized and triggered emails perform significantly higher than traditional email marketing campaigns, according to the report — no surprise to email marketers.

Unlike traditionalemail newsletters, triggered emails are sent as a result of a specific action taken by the consumer. For example, a welcome email series could be triggered when a consumer subscribes to an email list,or an abandoned shopping cart email could be sent when a customer fails to finalize a purchase.

Even a small level of personalization can go far in email marketing. Triggered messages onlyaccounted for 3% of the total volume of email studied, but resulted in average open rates of 55.8% and click-through rates of 11.4%, according to Experian.

Furthermore, when compared to‘business as usual’ campaigns, triggered messages increased clicks and open rates by an average of 241.4% and 67.9%, respectively.

Source: Personalization Drives Email Engagement 06/29/2016

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One company’s plan to dominate the dying newspaper industry – Business Insider

“It’s all within reach.”

It’s both a tagline and marching orders for Gannett Company.

Announcing the death of print media isn’t interesting anymore, but the way newspaper companies try and convince us that they are still doing well is. Most are trying to innovate, rebrand or refocus, but Gannett’s plan is much simpler.

The plan: acquire companies to scale quickly, cut costs and bring on the digital talents needed to make it all work in today’s media market. It’s not a particularly exciting plan, but the company may not need exciting to make it work.

  1. Earlier this year, a deal to acquire Journal Media Group for $280 million was completed, which expanded the company’s number of daily print papers to 107 in the US market. Gannett is now the largest media network hitting both local and national audiences, according to the company, giving it the benefit of scale. Gannett also tried acquiring Tribune Publishing earlier this year, but that plan failed.
  2. After splitting from Tegna in 2015, Gannett’s CEO discussed his plans to cut expenses across the brand by $67 million in the first half of 2016, accomplished in-part by centralizing parts of its many newsrooms, like copy editing and print design.
  3. The most recent step of the plan is the $156 million acquisition of ReachLocal, a digital advertising firm. The deal puts Gannett in a place to bring digital advertising in house, which is currently done through a partnership with its former parent Tegna, according to John Janedis, an analyst at Jefferies.

It’s all part of the plan to make newspapers work when consumers are demanding digitally focused organizations.

Source: One company’s plan to dominate the dying newspaper industry – Business Insider

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Programmatic TV Ad Spend To Double, Still Tiny Part Of Overall Share 06/29/2016

Programmatic TV spending will be more than double what it was a year ago — but will continue to represent a tiny portion of overall spending for the next few years.Estimates are that programmatic TV — automated TV advertising software spending of live TV on cable, satellite, telco platforms — will grow 127.8% to $710 million this year, according toeMarketer.

That number will more than double in 2017 to $2.16 billion, and will do the same — to $4.43 billion — in 2018. Programmatic TV, however, will have just a 1% share of all TVspending this year — growing to 3% next year, and 6% in 2018.

Source: Programmatic TV Ad Spend To Double, Still Tiny Part Of Overall Share 06/29/2016

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… Read All About It! 2.7 Billion Adults Read Newspapers In Print 06/27/2016

According to the annual World Press Trends survey by the World Association of Newspapers and News Publishers, audiences are contributing an increasing share of the total global newspaper revenue.Newspaper circulation revenue represents 53% of the overall industry revenue, underscoring the trend that audiences have become publishers’ biggest source of revenue.

WAN-IFRA CEOVincent Peyrègne presented the survey at the 68th World News Media Congress, 23rd World Editors Forum and 26th World Advertising Forum in Cartagena, Colombia. He also announced the launch ofthe World News Media Outlook, “… a very useful step on the way to a new approach of measuring and assessing the performance and priorities of leading news companies worldwide…”

The World Press Trends survey includes data from more than 70 countries, accounting for more than 90% of the global industry’s value. The data is compiled bydozens of national newspaper and news media associations and support from global data suppliers: Zenith Optimedia, IPSOS, PwC, ComScore, the Pew Research Center, and the ITU.

The survey showedthat newspapers generated an estimated US$ 168 billion in circulation and advertising revenue in 2015. 90 billion came from print and digital circulation, while 78 billion came from advertising, saysthe report.

Total global newspaper revenues fell 1.2% in 2015 from a year earlier, and are down 4.3% over the last five years. WAN-IFRA estimates of global industry revenue again include dataon non-daily revenue, which is estimated at US$ 8 billion. “WPT data indicates that, in most mature newspaper markets, additional revenue brings between 7 and 20% of overall revenue,” saidPeyrègne.

Source: … Read All About It! 2.7 Billion Adults Read Newspapers In Print 06/27/2016

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Printed Newspapers Are Dead; Thanks A Lot, Millennials 06/24/2016

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After more than 20 years of subscribing to The New York Times, I’ve finally faced reality and canceled home delivery of the print edition and moved exclusively to anall-access digital pass. Truth is, it’s been years since I’ve regularly read The New York Times—or The Wall Street Journal or the Washington Post, for thatmatter—in print, at least. In fact, I’ve spent the past four or five years methodically suspending my home delivery and simply reading the Times on my iPhone, tablet or laptop.

When I mentioned to some Millennial colleagues that I finally gave up reading The New York Times in print in favor of reading it in digital formats, their reactions ranged from,“What took you so long?” to “BuzzFeed is better than the Times, LOL!” to “There’s a print version?” Indeed, it seems as if I’m one of the lastof my cohorts to give up the ghost on print media. Having spent the early part of my career working at print magazines, I’d been a longtime advocate and fan of the printed page. Apparently, myreading habits were more akin to a 65-year-old, college-educated matron than a Gen Xer who works in new media and tech. Whomp whomp.

Source: Printed Newspapers Are Dead; Thanks A Lot, Millennials 06/24/2016

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The Future of Marketing Will Be Built on Personalization & Artificial Intelligence – Publishing Executive

 

Reach Marketing is sponsoring FUSE: The Convergence of Technology & Media, which will be held in Philadelphia on September 12-14.

Greg Grdodian, CEO, Reach MarketingGreg Grdodian, CEO of marketing solutions provider Reach Marketing, believes that the future of audience development will be shaped by the expansion of real-time personalization and artificial intelligence. He says that these two technologies will enable publishers to create personalized experiences for consumers and offer content that is hyper-aligned to individuals’ interests.

In the following Q&A, Grdodian explains how publishers can tap into and monetize personalization.

Learn more about FUSE here.

What are the most important marketing technologies shaping the media business today?

I think that marketing automation is without a doubt the most influential tool for any business because it can do so much. Marketing automation connects the data dots through an automated system versus what most companies are still mired in, which is identifying opportunities manually in siloed databases.

Automation allows you to centralize your data and utilize that intel to take an action or schedule an action. It is improving the ability for businesses to engage with their customers and take behavioral cues, not just static information like their title, industry, or size. Publishers can serve readers content based on their interests and behaviors and treat them as an individual. That’s really important as more consumers come to expect personalized experiences in all types of media.

What emerging technology do you anticipate will have a big impact on the media business in the near future?

I think real-time personalization and artificial intelligence are the big technologies. Everyone wants that individualized experience. And both of those technologies will help publishers get there and maximize every engagement.With real-time personalization, you have the ability to at that moment to deliver a different experience to someone who is visiting your site or reading your email, based on their previous behavior or demographic data. I think that’s going to become way more mainstream.I think Artificial Intelligence or machine learning will grow too, anticipating what the reader will be most interested in and serving that content in a real-time manner.

Read more: Here …

Source: The Future of Marketing Will Be Built on Personalization & Artificial Intelligence – Publishing Executive

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Which browser is most popular on each major operating system? | ZDNet

Collectively, five browsers dominate the web, accounting for 98 percent of all traffic as measured by the latest U.S. Government Digital Analytics Program. (For a discussion of where that data comes from, see the note at the end of this earlier post.)

The trouble with those aggregate numbers is they mash together visits from sites running mobile and desktop operating systems, where the choice of browsers varies greatly. That’s why I was thrilled to see that the good folks at DAP released some new crosstab options this week.

Those new data formats now make it possible to measure browser usage in detail on individual platforms.

For this analysis, I used traffic from May 1, 2016 through June 17, 2016, breaking the results out across Android, iOS, Windows, and OS X. The results are eye-opening. Two overall conclusions are worth highlighting before diving into the details.

First, as open platforms, desktop operating systems have historically encouraged the development of alternative browsers and made it easy to switch. As a result, somewhere between 50 and 60 percent of all PC and Mac users choose a browser other than the default option. Among mobile operating systems, however, changing defaults is much more difficult (and nearly impossible on iOS). That explains the dominance of Google’s Chrome and Apple’s Safari.

Second, independent browsers are rapidly nearing extinction. A mere seven years ago, Mozilla’s Firefox was a force to be reckoned with. In 2016, its usage is approaching single-digit percentages, with Chrome now crushing it as the preferred non-default browser on desktop platforms. In addition, Firefox Mobile has had little or no success and is a statistical blip on mobile devices.

Source: Which browser is most popular on each major operating system? | ZDNet

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Multitasking Pushes Adult Media Use To Half a Day, Every Day 06/17/2016

According to a new eMarketer report, “US Time Spent with Media: eMarketer’s Updated Estimates for Spring 2016,” US adults will squeeze an average of 12 hours, 5 minutes per day ofmedia usage into their waking hours this year, thanks to media multitasking, nearly an hour more than the average in 2011. But the daily figure is expected to grow by just 3 minutes between 2016 and2018.

While mobile devices enable people to consume media content anywhere at any time, the numbers suggest a saturation point is near, says the report, and that increased time spent with onemedium will tend to come at the expense of time spent with another,

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Source: Multitasking Pushes Adult Media Use To Half a Day, Every Day 06/17/2016

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Pew Research Center newspapers – Business Insider

Newspapers have been the standard for news delivery for a while now, and their death has been predicted at the introduction of radio, television, and now, the internet.

But many people still like their newspapers.

In their State of the News Media report, the Pew Research Center said that 51% of people who read newspapers read only the print edition, as opposed to the desktop and mobile versions of the papers.

That number is falling, as 62% of newspaper readers read the print product only in 2011, but print papers are still a popular way of consuming news.

This does not however, mean that newspapers are prospering. Newspaper ad revenues have declined 8% since last year, while comparable revenues for cable TV news and digital ads grew by 10% and 20% respectively. Daily circulation of newspapers fell 7% since last year, the largest decline since 2010.

An even worse statistic for newspapers: just 5% of adults in the US listed a print newspaper as their “most helpful” source of news in the presidential election.

Source: Pew Research Center newspapers – Business Insider

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B2Me: Increasing Your Magazine’s Value with Customization – Publishing Executive

 

Get ready for the rise of mass-customized “B2Me” magazines. Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality.

Consider, for example, ZEB magazine of Belgium, which has a print run of 150,000 copies that are so customized and personalized that no two copies are alike. Or American Printer magazine, a “B2Me” magazine claiming to replace “old-style advertisements with data-driven, individualized Messaging Positions.

”Several recent developments have made it feasible and potentially profitable for publishers to provide far more customization of their printed magazines than in the recent past. There’s real opportunity here, but also new challenges for traditional magazine publishers.

Source: B2Me: Increasing Your Magazine’s Value with Customization – Publishing Executive

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