Monthly Archives: July 2016

Why an eye scan could soon unlock Samsung and Apple phones

Iris scanning may be coming to a smartphone near you as early as next month. Samsung’s Galaxy Note 7 phone—to be released August 2—will very likely include iris recognition technology to unlock your phone. Apple may also roll out new iPhones with iris sensors in 2018, according to DigiTimes—delivering on user demand for biometric security checks over numeric passwords, but raising new practical and privacy concerns.

Iris scanning works by recognizing the flat, colored, ring-shaped membrane of the user’s eye. Like a fingerprint, each person’s iris is unique. While a retinal scan requires close proximity to an eyepiece, iris capture is more like taking a photograph.

“Smartphones have been improving camera quality, so it’s natural and easy to add the iris scan,” said Avivah Litan, an analyst at Gartner Research. “There is a lot of interest in iris scans and other biometrics among both consumers and employers, because the other security methods are being circumvented.”

Source: Why an eye scan could soon unlock Samsung and Apple phones – TechRepublic

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Filed under Android, Apple, Google, iPhone, Samsung, Technology

Sports Teams Go Big On Beacons: In 93% Of MLB Stadiums, 53% Of NBA Arenas

The Internet of Things is verymuch about determining precise consumer location, and sensors such as beacons are helping that along more every day.

There are now about 8 million sensors in the marketplace, with the majorityof them being beacons, according to a new global market tally.

The report comprises data aggregated from 330 companies that work with beacons and input details of their beacon usage into adatabase maintained by Unacast, a beacon data platform company.

Of the sensors, 6 million are beacons and 2 million are NFC sensors, with the number increasing 33% just from the first quarterof this year to the second.

We’ve written a lot about beacons at retail here but another major use is in professional sports. Here’s the breakdown of sports locations already withbeacons deployed:

  • 93% — Major League Baseball stadiums
  • 75% — National Football League stadiums
  • 53% — National Basketball Association arenas
  • 47% –National Hockey League arenas

One of the drivers of beacons in sports is the opportunity to gain new revenue streams.

Source: Sports Teams

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Electronic Ink Will Be Everywhere in the Future | WIRED

The Amazon Kindle is probably the least gadget-y gadget ever created. No one ever exclaims about its remarkable specs. It doesn’t need upgrading every two years. You just pick it up, turn it on, and read. It’s always felt that way too, even when the Kindle had a keyboard and nineteen buttons and weighed four hundred pounds.

It’s the black and white E Ink display that really sets the tone. It’s slow and sort of awkward to tap around on, but it’s simple. It doesn’t shine brightly the way your phone does, keeping your spouse up at night. Eventually, you stop thinking about the Kindle as a screen altogether. It’s just a book.

Electronic paper, as that display tech is known (E Ink is a trademarked term owned by the company named E Ink, the tech’s leading purveyor), has always been associated primarily with the Kindle and its ilk. But e-paper is about to be much bigger than e-books. These durable, easy-to-read screens are taking over the world, from billboards to price tags to the walls of your house.

We’ve been imagining this future forever: the all-screen worlds of Total Recall, Minority Report, Blade Runner, and other less-dystopian movies. Researchers have spent decades working out how to turn walls, floors, ceilings, and facades into touchscreens. The only way that works is if those screens are rugged as hell, don’t need much power, and can be used and seen in absolutely any conditions. Only one display technology checks all those boxes. Sooner than you think, e-paper is going to be everywhere. You might not even notice it’s there, and that’s the point.

First Words

Before we get too far, here’s a quick primer: An e-paper display is filled with really tiny ink capsules, which have electric charges. Some of the ink in each capsule is white, some is black. Using electrical fields, the display rearranges the ink to show different things on the screen. (When you turn the page on a Kindle, the resulting flash is just the ink rearranging itself.) That rearranging takes a very small amount of power, but when it’s done, it shuts off. Keeping an image on the screen doesn’t require any power at all.

An e-paper display obviously can’t do everything an LCD or OLED can. Those technologies are more colorful and vibrant. They refresh faster, and they’re much more responsive to touch—there’s no chance you’ll be buying an E Ink smartphone or television anytime soon. But not everything needs all that pizzaz, which is why gadgets of all shapes and sizes are already adopting e-paper screens. It’s all over the wearables industry, for one: the Pebble Time, the Withings Go fitness tracker, the Sony SmartBand Talk, the flexible new Polyera Wove Band. One of Timex’s high-end GPS watches has a color E Ink screen, using a technology called Mirasol. For these and other wearables, long battery life is much more important than tack-sharp resolutions and crispy colors.

Source: Electronic Ink Will Be Everywhere in the Future | WIRED

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These 10 units of measurement have fascinating roots – Business Insider

We see the world in units of measurement. You’re this many feet tall and this many years old, and you weigh this many pounds. You have this many minutes left in your work day and your home is that many miles away. But not everything can be measured in miles, pounds, and minutes. Over the course of history, we’ve had to come up with some pretty unique ways to measure things. Check out some units of measurement that have fascinating histories below:

Source: These 10 units of measurement have fascinating roots – Business Insider

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Using AI And Machine Learning To Personalize Content

Creating original branded content solves many problems for marketers, but also presents challenges — among them distribution and realizing ROI from what can be a costly investment.

Time Inc., CBS and Telepictures are among hundreds of publishers working with IRIS.TV, which recently introduced a product to manage thedistribution of branded content. Its video personalization solution uses artificial intelligence and machine learning technology so publishers can automate the programming of their video libraries forthe individual based on that person’s preferences and behavior.

We spoke with Rohan Castelino, director of business development and marketing with IRIS.TV, about how this works.While brands are increasingly looking to partner to create content to engage Millennials, how can publishers deliver guaranteed audiences to watch this content at scale while maintaining theireditorial standards and trust with audiences?

For publishers, branded content provides an opportunity for significantly higher revenue as brands pay a premium to access a targetedaudience. For this format to thrive, you need both reach and engagement.

Source: Using AI And

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How Colors Affect Conversions – Infographic

Infographic: How Colors Affect Conversions Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.Click on the infographic below to view a larger version:

++ Click Image to Enlarge ++
How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

Source: How Colors Affect Conversions – Infographic

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Google introduces speedier ads to its Accelerated Mobile Pages program – TechCrunch

Google has been working to create a faster news reading experience through its Accelerated Mobile Pages project. Now it’s bringing something similar to online ads.

AMP is an open framework for creating articles that load more quickly, particularly on mobile. (They also can be sped up by loading from Google’s cache.) At the time the program was announced, Google said it would allow publishers to run ads on their AMP-formatted articles, just like any other articles, and it’s already added support for more ad types.

Today, the company unveiled an AMP for Ads program, which allows marketers to create similarly optimized ads, presumably to run alongside those fast-loading articles. As Paul Muret, Google’s vice president of display, video and analytics put it in a blog post:

Source: Google introduces speedier ads to its Accelerated Mobile Pages program – TechCrunch

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Incredible photo and video show a microburst dumping rain and wind over Phoenix

 

Microbursts occur when a rush of rain cooled air collapses toward the ground from a parent thunderstorm, crashing to the ground and spreading out at speeds above 100 miles per hour. The microburst in this image, and in a related timelapse video shot by Bryan Snider from the vantage point of Phoenix’s Sky Harbor International Airport.

Source: Incredible photo and video show a microburst dumping rain and wind over Phoenix

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Facebook Woos Publisher Back With Instant Articles Feature 07/18/2016

Facebook giveth, and Facebook taketh away – and then giveth a little more.

Close on the heels of its announcement that it will be reducing the amount of publisher content users see intheir news feeds, the world’s biggest social network is wooing them again with a new feature allowing users to send each other links to Instant Articles in its popular Messenger function.

The new feature, announced by Facebook in a blog post on Thursday, is first rolling out for mobile devices with Android operating systems, with iPhone support coming in the next fewweeks. Messenger users who click on Instant Articles will enjoy the same accelerated load times for Instant Articles available elsewhere.

Facebook will identify content with accelerated loadtimes with a lightning bolt, appearing in the upper right hand of the Instant Articles link in Messenger. This integration replaces a previous system, in which links shared via Messengerloaded in a mobile browser, typically a much slower load time, especially with low connectivity. The new feature opens the Instant Articles within the Messenger app using Facebook’s technology,which hosts the publisher content directly on the Facebook platform.

Source: Facebook Woos Publisher Back With Instant Articles Feature 07/18/2016

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By 2020, Viewership On Mobile Is Forecasted To Dominate Content Consumption 07/15/2016

It further confirms the trend that marketers have been aware of for some time now: digital,mobile content is necessary to reach millennial consumers. Whether that be the option to stream traditional TV programming through OTT platforms, being able to watch video on social media or consumingcontent from a mobile phone, millennial preferences are crucial to marketers as they are more than one-fifth of total consumers.

These are three key trends that highlightmillennial’s rising digital consumption patterns, and how best to understand this demographics’ content patterns as marketers try to engage with young consumers today.

  • Eighty-one percent of smartphone users under the age of 25 now stream video on their connected devices, according to The NPD Group’s Connected Intelligence Smartphone and TabletUsage Report. Anywhere you look, millennials are on their phones. And as marketers, that’s a good thing. You can meet millennials where they want to consume and create engaging and excitingcontent, whether it’s Facebook Live or Snapchat stories.
  • Sixty percent of time spent consuming content is on mobile, while desktop-based digital mediaconsumption makes up the remaining 40%, according to comScore. This basic breakdown between mobile and desktop usage shows that digital consumption is not one size fits all. As consumers are becomingmore digitally focused and inclined, the trend to mobile based consumption shows marketers that they need to be where their target consumers already are, and that is increasingly on mobile apps andsocial media platforms.
  • Eighty-seven percent of millennials use social media to regularly consume sports-related content, according to our research. By breaking downconsumption even further, for sports content, the majority of millennial consumers choose

Source: By 2020, Viewership On Mobile Is Forecasted To Dominate Content Consumption 07/15/2016

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