Category Archives: InfoGraphic

Different InfoGraphs

Color Plus Personalization: Selling the Value of Inkjet

In today’s market, making a good first impression is everything. With information overload at every turn, people will now only glance at a website, mailpiece, or video before deciding whether it’s worth their time. Marketers are seeking strategies to create better pieces with strong visual appeal that prompt the consumer to read further or take action. For many marketers, this means turning to color and personalization.

An Infographic from Kissmetrics on how color can affect conversions highlighted the psychological impact of color on the human brain. Key statistics are as follows:

  • 93% of people say that the visual dimension is the #1 influencing sense that affects their purchasing decision (over taste, smell, etc.).
  • Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone.
  • Magazine readers recognize full-color ads 26% more often than black & white ads.

It is no wonder that today’s marketers are focused on adding more and more color to communications. According to InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies, over 80% of enterprises stated that full-color printing for promotional and transactional communications is important.

Figure 1: How important do you think it is to switch printed communications from black & white to full color?


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Source: InfoTrends InfoBlog » Color Plus Personalization: Selling the Value of Inkjet


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Filed under Color, InfoGraphic, Magazine, Personalization, Publishing

These 10 units of measurement have fascinating roots – Business Insider

We see the world in units of measurement. You’re this many feet tall and this many years old, and you weigh this many pounds. You have this many minutes left in your work day and your home is that many miles away. But not everything can be measured in miles, pounds, and minutes. Over the course of history, we’ve had to come up with some pretty unique ways to measure things. Check out some units of measurement that have fascinating histories below:

Source: These 10 units of measurement have fascinating roots – Business Insider

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How Colors Affect Conversions – Infographic

Infographic: How Colors Affect Conversions Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.Click on the infographic below to view a larger version:

++ Click Image to Enlarge ++
How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

Source: How Colors Affect Conversions – Infographic

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What’s Eating Up Campus Bandwidth? [#Infographic] | EdTech Magazine

Smartphones, tablets, smart TVs and game boxes: Name any gadget, and undergrads likely own it. In fact, data from the latest College Explorer report from re:fuel agency shows that the average college student brings seven connected devices to campus.

College and university network professionals, particularly those managing residential networks, must decide whether and how to accommodate the significant amounts of traffic these devices generate, taking into account student expectations, the state of current infrastructure and, of course, budget limitations.

The 2016 State of ResNet Report provides insights into student device usage that can help guide higher ed leaders in their decisions. Published by the Association for College and University Technology Advancement (ACUTA), the report is the result of surveys of higher education IT leaders between November 2015 and January 2016.

According to ACUTA survey data from 2014 onward, desktops and notebooks have replaced tablets as the largest bandwidth consumer on campus. The report attributes this change to the rise of high-bandwidth applications and activities, such as video and music streaming, gaming and online learning.

Still, the report offers good news to higher ed IT professionals: “This year’s data shows that concerns have tapered for all network-enabled devices and their usage to affect bandwidth consumption,” it states.Check out the infographic below to see how bandwidth demand breaks down by device, and then read more about keeping up with connection demands on campus.

Source: What’s Eating Up Campus Bandwidth? [#Infographic] | EdTech Magazine

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Fresh Foods Dominate the Total Store Bracket Two Years Running

It’s March. And that means it’s bracket time in the U.S. But when it comes to springtime match-ups, the action isn’t confined to the basketball court. Competition across the grocery store is fierce, so we’ve taken an in-depth look across the aisles to see which categories came out on top in our second annual Total Store Bracket.

Source: Fresh Foods Dominate the Total Store Bracket Two Years Running

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How We Consume Information


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January 18, 2016 · 8:49 am

Tired of Winter – Most Pleasant Places Map

Map of different towns and how many pleasant days a year they have. Click here to go to an interactive map.


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Filed under Big Data, Cool, InfoGraphic, Interesting

History of eBooks – Infographic

The history of eBooks in an Infographic

40 years of ebooks (infographic) | Ebook Friendly

Via Ebook Friendly

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Filed under Book, ePub, InfoGraphic, Technology

State of Mobile 2013

State of Mobile 2013

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September 26, 2013 · 8:10 am