Monthly Archives: September 2011
Mobile carriers have been subsidizing handset purchases for many years, but now a content company is trying the model. Philadelphia Media Network, the publisher of The Philadelphia Inquirer and Philly.com, is offering the first 5,000 comers a $99 10.1-inch Android-powered tablet if they commit to a two-year digital subscription to the Inquirer and Philadelphia Daily News .
The price of the device is bumped up to $129 if the customer opts for a one-year subscription. The two-year sub will run $9.99 a month and the one-year sub will be $12.99. Either way, the deal nearly gives the tablet away in order to get a subscriber on board.
The tablet itself is made by Arnova and runs the Gingerbread version of the Google OS, optimized for tablets. The tablet comes bundled with the newly launched Inquirer app for Android, as well as apps that access a digital replica of the daily print edition of both newspapers.
Sponsors Main Line Health, Comcast and Wells Fargo are also part of the effort, although Main Line Health appears to be the only one with a pre-loaded app.
SAN JOSE, Calif. — Sept. 7, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that publishers will be able to use Adobe® Digital Publishing Suite to create magazine and newspaper applications that appear in the Apple Newsstand section of the iTunes App Store and the Newsstand folder on the iPad. With more than 600 titles created to date, the industry-leading Adobe Digital Publishing Suite includes full support for Newsstand subscriptions, which can significantly boost sales and advertising revenue by combining greater content discoverability with flexible payment options required by readers.
As a true cross-platform solution, content owners can use Adobe Digital Publishing Suite to target their new digital editions at iPad, Android tablets and BlackBerry Playbook devices.
“Digital Publishing Suite support for Newsstand will provide Adobe’s publishing customers the ability to deliver engaging content directly to the digital doorstep of subscribers on their iPads,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “Adobe technology is fundamental to the transformation taking place across publishing and now readers will be able to easily obtain their magazine and newspaper subscriptions in one location and get access to the latest issue as soon as it is published, further accelerating magazine adoption on tablet devices.”
Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long download times which can present a barrier to reading content on iPad devices. Applications built with Adobe Digital Publishing Suite and enabled for Newsstand will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf, reflecting the latest issue of the magazine or newspaper.
Nice table displaying info on current and upcoming Tablets.