7 Typography Mistakes You Can Easily Eliminate – Target Marketing

Okay it’s true; I’m a typography nut. While attending Parson School of Design I had a type teacher, Margie Jones, who was fanatical about everything type — especially when it came to proper design and use of typography.

You could always tell who had Margie because our type in our other classes was always just a little better. Not from the obvious typography elements, but from the more subtle ones. So of course, when I started teaching at Parsons, I was equally crazy with my students about proper type design and use.

As my career progressed, I always found myself teaching not only my young creatives, but also my clients about type and its proper use. Now, I’m sharing with you what I consider the top seven type mistakes. Identifying and correcting these issues can help anyone improve the quality of their marketing materials and improve readability.

1. Double Space After a PeriodThis is one of my biggest pet peeves and a battle with many of my writer friends. We almost all grew up learning to place two spaces after a period/full-stop, but that practice is now considered outdated and unnecessary, and here’s why:Back in the old days of typewriters the output was “fixed-width,” meaning every letter took up the same amount of space. The letter “l” took up the same amount of space as the letter “m” even though the “m” was much wider. This required the addition of two spaces after a period to visually make it clear you were at the end of a sentence.Today, almost all fonts are proportional. Each letter only takes as much space as it needs, thus, there’s no need to add the extra space as fonts are designed to have enough space.

2. Hyphens and DashesHyphens and dashes are one of the most incorrectly used elements in written text. Most of us are not taught their proper use.

Source: 7 Typography Mistakes You Can Easily Eliminate – Target Marketing

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