Daily Archives: February 12, 2013

MediaPost Publications Belo Newspaper Revs Drop, Gannett Circ Revs Rise 02/13/2013

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Belo Newspaper Revs Drop, Gannett Circ Revs Rise – 02/13/2013

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MediaPost Publications Super Super Bowl Stats 02/12/2013

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Super Super Bowl Stats – 02/12/2013

 

The Super Bowl is over, but Marketing Charts has done a yeoman’s job in collecting and summarizing advertising stats for the record, or just plain interesting. Their report starts with the Ace Metrix scores, which reflect the persuasive nature of the commercial (through desire, relevance, information, attention, change, and likability) and its watchability. Combined, the overall effectiveness score is designed to understand how a commercial fared from the angles of both voluntary consumer consumption, and the business goal of the advertiser.

Read more: http://www.mediapost.com/publications/article/193147/super-super-bowl-stats.html#ixzz2KhRpFE9O

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Apple And Google Still Lead WebKit Development, But More Smaller Companies Contributing | TechCrunch

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Apple and Google still represent the bulk of reviewed commits contributing to the ongoing development of WebKit, the open source web browser engine that powers Safari and Chrome, among others.

 

Bitergia, a company that analyzes free, libre and open-source software projects, gathered data on the development of WebKit in a new report, showing that the share of reviewed commits coming from parties other than Apple and Google is at 25 percent and growing, higher than it has been in the past. Around five companies were actively contributing to WebKit back in 2007, but that number has risen to over 20 today, and the picture of which of those companies is contributing the most tells a story about changing fortunes and goals for companies building products for the web.

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4 Things to Know About the Mobile Ad Industry and eCommerce – PFSweb Blog

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