Personalization Drives Email Engagement 06/29/2016

Personalization increases click-through rates by an average of 250% — and by as much as 500% — according to an Epsilon report released Monday.

The marketingcompany released its quarterly email trends report, based on an aggregate of 8.5 billion emails sent from over 150 Epsilon clients of varying industries during first-quarter 2016 in North America.

Personalized and triggered emails perform significantly higher than traditional email marketing campaigns, according to the report — no surprise to email marketers.

Unlike traditionalemail newsletters, triggered emails are sent as a result of a specific action taken by the consumer. For example, a welcome email series could be triggered when a consumer subscribes to an email list,or an abandoned shopping cart email could be sent when a customer fails to finalize a purchase.

Even a small level of personalization can go far in email marketing. Triggered messages onlyaccounted for 3% of the total volume of email studied, but resulted in average open rates of 55.8% and click-through rates of 11.4%, according to Experian.

Furthermore, when compared to‘business as usual’ campaigns, triggered messages increased clicks and open rates by an average of 241.4% and 67.9%, respectively.

Source: Personalization Drives Email Engagement 06/29/2016

Jetlore Launches Content Personalization Tool 05/11/2016

Jetlore announced Tuesday the launch of Layout Generator, a content management solution to personalize campaigns across media.

Jetlore tracks customerinteractions, including passive engagement, in real-time to adjust marketing on the fly and adapting marketing content to a customer’s history with the brand.

The interface allows retailmarketers to coordinate multiple types of marketing content across email — Web and mobile — expanding the email marketing company’s channel. Notably any channel a customer visits will be updatedwith the most relevant content, including a company’s website and any promotional content.

By evaluating how separate blocks of content interact with each other at an attribute level, Jetlore’s technology can trigger personalized marketing workflows. For example, a customer searching for hiking boots may trigger hiking-related promotional content that incorporated additional,related products.

The product supports multiple content, ranking catalogs, individual products and product collections, marketing promotions and editorial content for each consumer.

Dan Buckstaff, VP of marketing at Jetlore, says the company coordinates content in real-time. This applies from an email-to-link on a Web page, but also coordinates recommended content on acompany’s Web site as a consumer browses from page to page.

He discussed with Email Marketing Daily how adaptation is a solution to spam in a conversation.

“You need a model that learns,” says Buckstaff. Founded five years ago by Stanford engineers and launched in 2014, Jetlore’s client roster now includes retail brands suchas eBay, PayPal and Art.com.

Source: Jetlore Launches Content Personalization Tool 05/11/2016