Hulu has added new network deals for its new live TV streaming service from 21st Century Fox and Walt Disney. The new service is set to launch in early 2017.
The new service will look tocomplement Hulu’s existing on-demand programming services, with limited commercials for $7.99 per month or commercial-free for $11.99 per month.The deal includes live and on-demandprogramming from Disney/ABC Television Group networks and ESPN as well as Fox, Fox Sports, Fox News, FX Networks, Fox Regional Sports Networks, National Geographic.
Source: Hulu T
Filed under OTT, Technology, TV
A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it.
Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September. As part of that update, the app was designed to be bolder and include breaking news notifications and better organization of the main “For You” section.
Several news publisher clients reported they’re getting more audience from Apple News than from Google AMP, the search giant’s fast-loading mobile article initiative, according to Polar, a native ad platform, which is testing branded content promotion in Apple News with a small number of publishers.
Source: Apple News is sending publishers traffic, but not revenue
Digital paywalls have helped news publishers like The New York Times and Financial Times stabilize their businesses and mitigate revenue losses in the wake of print’s collapse.
Now a new breed of digital-native publishers — like BuzzFeed, Vox, and Huffington Post — is considering whether to follow suit in a bid to decrease their reliance on the volatile ad market.
Both the incumbents and the disruptors in the online news business must face the same challenge: Millennials are hesitant to pay for their content. Only 25% of US millennials pay for some sort of digital news service (newspapers, magazines, or news apps), according to a 2015 survey from the American Press Institute. Meanwhile, 55% of them pay for entertainment content.
This aversion is encouraging change in the pay-for-content model. Legacy publishers are being forced to reevaluate their existing paywalls and subscription offerings in an effort to drive up new subscribers. Likewise, digital-native publishers that have historically shied away from paywalls are now considering alternative pay-for-content models like micro payments, user-data exchanges, and membership programs that could attract millennials.
Source: PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider
E-ink displays may be easier on the eyes and less power-hungry than backlit LCDs used in most tablets and phones, but in the color department they’re still playing catch-up. However, this could change thanks to a new type of material developed at Chalmers University of Technology that is flexible, ultrathin and can produce the full color range of an LED-backlit LCD, but requires ten times less energy than a Kindle’s e-ink display.
Like a conventional e-reader screen, the material functions as a reflective display, so instead of being backlit like an LCD, the surface reflects the external light that hits it. Electrically conductive polymers covering the surface change how that light is absorbed and reflected, which allows it to recreate high resolution images and text. The end result is a material that’s less than one micron thick, flexible and extremely energy efficient.
“The ‘paper’ is similar to the Kindle tablet,” says Andreas Dahlin, lead author of the study. “It isn’t lit up like a standard display, but rather reflects the external light which illuminates it. Therefore it works very well where there is bright light, such as out in the sun, in contrast to standard LED displays that work best in darkness. At the same time it needs only a tenth of the energy that a Kindle tablet uses, which itself uses much less energy than a tablet LED display.”
Source: Flexible material puts full-color e-paper on display
Digital publishing platform Flipboard is keeping pace with the frenetic world of social media with the launch of Storyboard, a new advertising product that emphasizes flexibility in combiningmultiple ad formats.
Storyboard is also available to publishers for multimedia editorial content. It allows brands to deliver messages combining articles, images, gifs, video and audio, to formengaging multimedia narratives.
Storyboard helps advertisers compose the narratives with algorithms that gather their existing branded content from across the Web, allowing them to craftStoryboard messages without the need to create new content.
Users can browse the selection of ads and branded content, following an unfolding narrative, by swiping through the full-bleed Storyboard carousel. Like Flipboard’s platform for editorial content, the ads are optimized for consumption on mobile devices including both smartphones and tablets.
The new ad offeringdebuts with cosmetics retail brand Sephora as a launch partner. It is targeting readers of beauty-related content with a new holiday campaign, carrying the tagline: “Tis the Season, Love is theReason, Let’s Beauty Together.”
Source: Flipboard Unveils Storyboard For Multimedia Ad Messages 10/14/2016
If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles.
In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google’s open-source code on their pages because search still drives close to 40 percent of referral traffic overall, and they know that as their audiences shift to mobile, having fast mobile pages can only help them get surfaced by Google’s algorithm.
“We love it,” said Ben Robinson, Thrillist’s editorial director. Thrillist is getting 15 percent of its search traffic from AMP, boosting its search traffic by more than a third, which he called “exciting,” given the company is more lifestyle than news. At news-heavy USA Today Network, AMP is generating 12 percent of all mobile page views, said Michael Kuntz, svp of digital there.
AMP has become a bigger part of the mix at The Verge, representing 14 percent of its traffic in September, according to its editor, Nilay Patel. One multi-title publisher, which didn’t want to share its results publicly, said its AMP pages are loading 95 percent faster and bounce rate is more than 50 percent lower than regular mobile search pages, “which is insane,” a top exec there said.
Source: Publishers are pleasantly surprised by Google AMP traffic – Digiday
Adobe announced updates to its Document Cloud on Tuesday with additional editing features and a new tool for digital signatures that abides by upcoming regulations in the European Union.
Adobe hadunveiled three new features to Adobe Acrobat DC, Adobe’s PDF editing software, that are now available to Adobe Document Cloud subscribers.
A new Compare Files feature available inAcrobat’s tool list helps maintain version control by enabling users to compare two versions of the same document with any edits that are tracked and color-coded.
The company alsoproduces a report highlighting any assertions or deletions, with a review feature so editors can literally walk through the document change-by-change.
The Compare Files feature is similar tothe editing capabilities of Google Docs, except for that it shows two versions of the document side by side. In addition, Acrobat automatically detects two files that look similar and loads them forreview. Users also have the opportunity to switch out these documents for different versions if they choose.
In an effort to boost convenience, Amazon may be exploring a new way for customers to surrender privacy.
Smart lock company August and connected garage door firm Garageio — two startups with ties to Amazon — are looking into ways to allow delivery people to leave packages in your house or apartment when no one is home, reports tech blog The Information.
On one hand, the ability to deliver items, even when recipients aren’t home, is a golden opportunity for Amazon.
On the other hand, allowing a company to enter to deliver a package into one’s house essentially surrenders the idea of the expectation of privacy in your own home.
In-home drop off isn’t going to be an open door policy. Wareable reports that August is developing technology that would allow smart locks to open for delivery people during certain windows of time, by using temporary pins, or via smartphones.
Source: Amazon explores in-home delivery – Business Insider
Time Inc. Chief Content Officer Alan Murray. Credit: Time Inc.
n a “progress report” memo to Time Inc. editorial staff, Chief Content Officer Alan Murray on Monday announced the formation of 10 digital desks that will be dedicated to topics including business, celebrity, entertainment, food and sports.
“The job of each desk will be to cultivate and grow our digital audiences in its area,” Mr. Murray said in the memo, which was obtained by Ad Age. “The desks will include reporters and editors from different brands who will continue to work for those brands, but the desk heads will coordinate their efforts to help Time Inc. innovate and grow.”
Source: Time Inc. Creating ‘Digital Desks’ and Magazine Hubs | Media – AdAge
Google Metrics Closes ‘Loop’ Across Search, TV, YouTube, In-Store by Laurie Sullivan@lauriesullivan, Yesterday, 7:00 AM Recommend (5)Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television and YouTube campaigns onsearch. Others focus on the impact of online ads to in-store visits and sales and remarketing across devices, apps and Web sites.
The features will roll out during the next fewmonths.
Advertisers rely on search advertising to increase brand awareness and drive conversions for television and YouTube video ads. On Monday, Google will announce the forthcoming releaseof Brand Lift metrics to measure TV campaigns showing how television ads increase searches on Google and YouTube.The tool measures the direct impact that YouTube ads have on consumerperception and behavior from the initial impression to the final conversion — metrics such as brand awareness, ad recall, and consideration.
Early tests show that YouTube generates almost twotimes the searches per impression that TV generates, Brad Bender, Google VP of display and video advertising, wrote in a blog post. When running Brand Lift on both a TV campaign and a YouTubecampaign, Google can report on the incremental searches for the brand, he wrote.
Source: Google Metrics Closes ‘Loop’ Across Search, TV, YouTube, In-Store 09/26/2016