Google Accelerated Mobile Pages (AMP), an open source initiative with the goal of speeding up the mobile web, officially launched today. The open-source program promises to reduce load times and optimize news articles for mobile reading. “An AMP page is four times faster and 10 times less data,” said Richard Gingras, senior director of news at Google, in an interview with Re/code. “It’s instantaneous. It’s there right away. And that’s really powerful.” Google reports that hundreds of publishers have already incorporated the AMP code into their articles.AMP works like this: when a user launches Google search in a mobile browser, AMP stories appear at the top of the results. They are labeled “AMP” and are designated by a green lightening bolt. Users can scroll horizontally through AMP stories and new articles will generate as they scroll. The pages are simplified, limiting things like embed codes and Flash, which can slow down load time. This could have a huge impact on publishers’ traffic as more consumers are accessing content via mobile as opposed to desktop.
Category Archives: Smartphone
It’s the top U.S. publisher in mobile display.
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
Facebook has vaulted past its competitors to control 18.4 percent of U.S. mobile display ad revenues.
According to eMarketer, that means Facebook will end the year as the top U.S. publisher in mobile display, with roughly $340 million in revenue for all of 2012.
The chart below presents a visualization of Facebook remarkable performance. The social network wasn’t in the picture in 2011. One year later, it has seized a fatter share of U.S. mobile display revenues than heavyweights such as Google, Pandora, and Apple’s iAd platform. In the process, a greater share of revenue has accrued to the top six publishers.
There are only two excuses for using the term “amazeballs!”: you’re Zooey Deschanel and you star in the hit TV sitcom New Girl, or you’ve just witnessed the Cycloramic app in action.
There are only two excuses for using the term “amazeballs!“: you’re Zooey Deschanel and you star in the hit TV sitcom New Girl, or you’ve just witnessed the Cycloramic app in action.
Apple co-founder Steve Wozniak is even fascinated with the app, which takes a 360-degree video on its own, without the help or support of a tripod, special case or accessory of any kind.
But this isn’t the exciting bit. You can actually get all kinds of awesome, interactive 360 degree video on your phone from awesome companies like Kogeto. Plus, there’s a Panorama mode on almost all iPhones now with iOS 6. The content is cute, but the best part of the app is watching it in action.
Start by balancing your phone upright on a flat surface (a granite countertop or glass table). The surface has to be really smooth, so don’t expect any non-laminated wood or tiles to work.
Once you press “GO”, the app will make the phone vibrate at just the right frequencies to force to phone into a twirl. Your iPhone will continue to spin in a circle, which recording video, until you press the “STOP” button.
The app works best with the iPhone 5, which is lighter and has a different vibrator than the iPhone 4/4S. Founder Bruno Francois says that the iPhone 4/4S will slowly rotate on level glass top only.
The app also has a few limitations, so you have to make sure your vibrator settings are set properly on the phone or the app won’t work. If, for example, your phone is set to silent mode, you must have the “Vibrate on Silent” setting turned on. If the phone is set to ring, you must have “Vibrate On Ring” turned on.
See on techcrunch.com
Communities Dominate Brands: Latest Mobile Numbers for End of Year 2012 – This is getting humongous..
The nice thing with a strongly-growing giant industry is, that all the numbers keep growing, eh? The unfortunate side effect is, that almost any number you bother to memorize, becomes obsolete within months…
GLOBAL MOBILE NUMBERS
Human population . . . . . . . . . 7.1 Billion
Mobile subscriptions . . . . . . . 6.7 Billion is 94% per capita
Unique Mobile Users . . . . . . . 4.3 Billion is 61% per capita
Handsets in use . . . . . . . . . . 5.3 Billion
Smartphones . . . . . . . . . . . . 1.3 Billion is 25% of all handsets
3G Connections . . . . . . . . . . 1.3 Billion is 19% of subscriptions and 25% of handsets
WiFi users on mobile . . . . . . 1.1 Billion is 16% of subscriptions and 21% of handsets
SMS active users . . . . . . . . . 5.6 Billion is 83% of subscriptions
Voice call users . . . . . . . . . . 5.4 Billion is 81% of subscriptions
Camera users . . . . . . . . . . . 4.8 Billion is 72% of subscriptions
Mobile Ad audience . . . . . . . . 4.0 Billion is 60% of subscriptions, is 56% of planet
MMS active users . . . . . . . . . 2.9 Billion is 43% of subscriptions and 60% of cameraphone users
News active users . . . . . . . . . 2.3 Billion is 34% of subscriptions
Browser (including WAP) . . . . 2.1 Billion is 31% of subscriptions and 84% of all internet users
Premium SMS . . . . . . . . . . . 1.9 Billion is 28% of subscriptions and 34% of all SMS users
HTML browser ‘real internet’ . . 1.5 Billion is 22% of subscriptions and 60% of all internet users
Search on mobile . . . . . . . . . 1.3 Billion is 19% of subscriptions and 62% of mobile browser users
Gamers (download/browse) . . 1.2 Billion is 18% of subscribers and 57% of mobile browser users
Apps downloaders . . . . . . . . . 1.2 Billion is 18% of subscribers
Social Networking . . . . . . . . . 1.1 Billion is 16% of subscribers and 53% of mobile browser users
Ringback tone subscribers . . . 1.0 Billion is 15% of subscribers
Source for all the above: TomiAhonen Almanac 2013
This data may be freely shared and quoted
The truth about Siri is that it’s not very good. But, Apple’s not giving up on it. As such, it’s still worth examining. Which is what Gene Munster did in a report today.
Siri is theoretically an opportunity for Apple to nuke Google’s core business by shifting our tendency to ask Google for answers to questions towards asking Siri for answers. There’s one tiny, but fatal flaw — Siri sucks. As much as I’ve tried to use Siri, I just don’t have the patience for it. It’s too darn slow and inaccurate. Google is still king.
But, if Siri were to someday work as quickly and accurately as Google, here’s where its answers would be coming from. Munster assembled a list of who powers Siri and how it’s changed from iOS 5 to iOS 6. As you can see, Apple Maps got a big boost, but Google is still important.
Munster believes Siri still has a chance to become something real for Apple. He thinks it needs to point people to more commerce sites, and he thinks it could eventually integrate with Groupon or LivingSocial to offer users deals.
New Readr platform to offer “all-you-can-eat” sub model.
American Media is partnering with digital distributor PixelMags on a new “all-you-can-eat” subscription platform, Readr.
The publisher’s four flagship titles (Shape, Men’s Fitness, Star and OK) will be made available on the tablet app.
American Media, who does not use PixelMags for its digital edition conversions, joins Active Interest Media and Source Interlink who have each agreed to make their content available on Readr in the last several weeks. All told, the platform has about 130 participating publishers so far.
While traditional monthly or annual subscriptions are also available, Readr offers an all-access option akin to Netflix, says American Media manager of tablet production Chris Tarrow.
See on www.foliomag.com
Here’s a breakdown of how mobile is impacting content consumption:
Tablets have fueled the continued rise of ebooks: Digital consumers read more books a year on average than their print-only counterparts, and 41% of tablet owners have use their device to access books.Tablets are a natural reading device, and ebooks are easier to browse and buy.
One of the primary attractions of smartphones is their dual capacity as MP3 players: The percentage of all U.S. mobile users listening to music on their phones increased from 12% in September 2009 to 27% in May. Mobile digital music has not made up for the stagnant record sales, but it has helped fueled the rise of mobile-focused music companies. Mobile now accounts for 70% of Pandor’as traffic.
News consumption is growing enormously: The news media still has an enormous audience in the U.S. Digital news audiences grew 17% last year. Mobile readers go to news sites more often, spent more time per visit, and read more articles per visit than desktop readers.
And mobile has helped drive an enormous amount of video consumption: Mobile users are increasingly watching longer content, not just YouTube videos. Tablets offer a better video experience, but consumers watch video on their smartphones too. Mobile video is not displacing television, but rather consumers are using their mobile devices as second (or third) screens.
See on www.businessinsider.com
This is how it became the world’s biggest smartphone company.
Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it’s a huge advertiser, and its “primary cost of sales is advertising.”
As you can see, Samsung is blowing all the companies away in advertising and marketing.
Not a bad price to pay, if it means you get to become the world’s biggest smartphone company. Certainly HTC wishes it had Samsung’s marketing budget.
See on www.businessinsider.com