PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider

Digital paywalls have helped news publishers like The New York Times and Financial Times stabilize their businesses and mitigate revenue losses in the wake of print’s collapse.

Now a new breed of digital-native publishers — like BuzzFeed, Vox, and Huffington Post — is considering whether to follow suit in a bid to decrease their reliance on the volatile ad market.

Both the incumbents and the disruptors in the online news business must face the same challenge: Millennials are hesitant to pay for their content. Only 25% of US millennials pay for some sort of digital news service (newspapers, magazines, or news apps), according to a 2015 survey from the American Press Institute. Meanwhile, 55% of them pay for entertainment content.

This aversion is encouraging change in the pay-for-content model. Legacy publishers are being forced to reevaluate their existing paywalls and subscription offerings in an effort to drive up new subscribers. Likewise, digital-native publishers that have historically shied away from paywalls are now considering alternative pay-for-content models like micro payments, user-data exchanges, and membership programs that could attract millennials.

Source: PUBLISHER PAYWALLS: Variations & examples of the pay-for-content model – Business Insider

Advertisements

Leave a comment

Filed under advertising, Magazine, Newspaper, Publishing, Technology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s