Digital publishing platform Flipboard is keeping pace with the frenetic world of social media with the launch of Storyboard, a new advertising product that emphasizes flexibility in combiningmultiple ad formats.
Storyboard is also available to publishers for multimedia editorial content. It allows brands to deliver messages combining articles, images, gifs, video and audio, to formengaging multimedia narratives.
Storyboard helps advertisers compose the narratives with algorithms that gather their existing branded content from across the Web, allowing them to craftStoryboard messages without the need to create new content.
Users can browse the selection of ads and branded content, following an unfolding narrative, by swiping through the full-bleed Storyboard carousel. Like Flipboard’s platform for editorial content, the ads are optimized for consumption on mobile devices including both smartphones and tablets.
The new ad offeringdebuts with cosmetics retail brand Sephora as a launch partner. It is targeting readers of beauty-related content with a new holiday campaign, carrying the tagline: “Tis the Season, Love is theReason, Let’s Beauty Together.”