Facebook Woos Publisher Back With Instant Articles Feature 07/18/2016

Facebook giveth, and Facebook taketh away – and then giveth a little more.

Close on the heels of its announcement that it will be reducing the amount of publisher content users see intheir news feeds, the world’s biggest social network is wooing them again with a new feature allowing users to send each other links to Instant Articles in its popular Messenger function.

The new feature, announced by Facebook in a blog post on Thursday, is first rolling out for mobile devices with Android operating systems, with iPhone support coming in the next fewweeks. Messenger users who click on Instant Articles will enjoy the same accelerated load times for Instant Articles available elsewhere.

Facebook will identify content with accelerated loadtimes with a lightning bolt, appearing in the upper right hand of the Instant Articles link in Messenger. This integration replaces a previous system, in which links shared via Messengerloaded in a mobile browser, typically a much slower load time, especially with low connectivity. The new feature opens the Instant Articles within the Messenger app using Facebook’s technology,which hosts the publisher content directly on the Facebook platform.

Source: Facebook Woos Publisher Back With Instant Articles Feature 07/18/2016

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