Programmatic TV Ad Spend To Double, Still Tiny Part Of Overall Share 06/29/2016

Programmatic TV spending will be more than double what it was a year ago — but will continue to represent a tiny portion of overall spending for the next few years.Estimates are that programmatic TV — automated TV advertising software spending of live TV on cable, satellite, telco platforms — will grow 127.8% to $710 million this year, according toeMarketer.

That number will more than double in 2017 to $2.16 billion, and will do the same — to $4.43 billion — in 2018. Programmatic TV, however, will have just a 1% share of all TVspending this year — growing to 3% next year, and 6% in 2018.

Source: Programmatic TV Ad Spend To Double, Still Tiny Part Of Overall Share 06/29/2016

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