Multitasking Pushes Adult Media Use To Half a Day, Every Day 06/17/2016

According to a new eMarketer report, “US Time Spent with Media: eMarketer’s Updated Estimates for Spring 2016,” US adults will squeeze an average of 12 hours, 5 minutes per day ofmedia usage into their waking hours this year, thanks to media multitasking, nearly an hour more than the average in 2011. But the daily figure is expected to grow by just 3 minutes between 2016 and2018.

While mobile devices enable people to consume media content anywhere at any time, the numbers suggest a saturation point is near, says the report, and that increased time spent with onemedium will tend to come at the expense of time spent with another,

Average_Time_Media

 

Source: Multitasking Pushes Adult Media Use To Half a Day, Every Day 06/17/2016

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