AMP, which is essentially Google’s answer to Facebook’s fast-loading Instant Pages, first launched on Google’s mobile search results pages but it’s now being integrated into a wider number of products. As AMP reaches a wider audience, publishers are obviously also interested in being able to sell different types of ads on these pages. It currently features basic ad support already, but as the company announced today, AMP will soon get support for three new ad types: sticky ads, flying carpet ads, and AMP Ads for AMP Pages that should load as fast as the content.
AMP ads are probably the closest to the platonic ideal of having ads on AMP pages because they are meant to load as fast as the AMP page itself. These ads are written in pure AMP HTML, which is the main component that makes AMP posts load as fast as they do.