According to eMarketer’s first forecast of simultaneous media usage, this year, 182.9 million Americans will use the internet while watching TV at least once a month, That’s 80.3% ofinternet users. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continuesto rise, while cord-cutting also accelerates.
Smartphones are the device of choice for multitaskers. This year, 146.9 million Americans will browse the web or use internet-connected apps ontheir phone (including chat apps) while they watch TV, representing more than two-thirds of internet users. And 68.0% of US internet users will use an internet-connected smartphone to do so. By 2018,that figure is expected to climb to 79.1%, the same year that 91.6% of internet users will use the web and TV at the same time.