iPhone shipments plunge 44pct. as people fail to upgrade their phones

iPhone shipments to stores fell close to 44 per cent during the first three months of the year amid fears of slowing growth and reaching ‘peak-iPhone’.

Apple shipped around 42 million iPhones to retailers between January and March, a 43.8 per cent decrease compared to the previous quarter’s 75 million units, according to market research firm TrendForce.

The firm attributed this drop in demand to high market saturation, meaning the number of first-time buyers is falling, and lacklustre sales of last September’s iPhone 6s, which contained features analysts deemed too similar to the previous year’s iPhone 6.

Consumers are upgrading their smartphones and tablets less frequently than in the past, which coupled with weak international currency and fears of economic slowdown – particularly in China – have led to a downturn in demand.

Smartphone analyst Avril Wu said TrendForce estimated the Californian company would ship around 213 million iPhones throughout 2016, a drop of close to 10 per cent compared to the previous year.

Source: iPhone shipments plunge 44pc as people fail to upgrade their phones


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