The NFL’s Minnesota Vikings will offer its fans a way to navigate its new stadium, order beer and buy tickets in its relaunched app.
The Minnesota Vikings are tackling opening a new stadium and launching a new app this coming season.
The National Football League team will relaunch its app at a party during the NFL Draft 2016 on Thursday, April 28, says John Penhollow, vice president of corporate and technology partnerships for Minnesota Vikings Football LLC. The new app will work in conjunction with the team’s new indoor stadium, U.S. Bank Stadium, which will open this summer.
The new app will allow fans to purchase tickets, enter the stadium via a mobile ticket, purchase food and drinks, watch video replays, earn points in a loyalty program, buy merchandise and navigate the stadium with turn-by-turn directions, Penhollow says. The team’s current app has none of this functionality and only provides content, such as news and information about the team, he says.
Without any of these features, the Vikings’ current app has amassed 450,000 downloads since its launch in 2012, Penhollow says. Once the new app launches fans with the current iteration of the Viking’s app will receive an alert to update their apps. Assuming this large base of fans updates the app, Penhollow hopes the app can reach more than a million downloads.