News Corp. Brings a Tablet Publishing Model to the Web – Fortune

But will it work? Since the arrival of the consumer Internet, it’s become axiomatic in the media industry that a news site should be updated whenever there is news—in other words, every minute of every day.News Corp., however, is taking a different approach with two of its British newspapers: The Times of London and the Sunday Times. The website belonging to the two publications will only be updated four times a day.The motivating force behind this model, Times executives say, is that breaking news has more or less become a commodity because anyone with a website—or even just a smartphone and a Twitter account—can publish news as fast or faster than a newspaper. So the Times explains it has decided to focus on adding analysis and context.(The power of an edition has endured at the Times for more than 230 years. Our challenge is to update this concept for the digital age: to put readers first and cut through the babble,” Times of London editor John Witherow told The Guardian.

Source: News Corp. Brings a Tablet Publishing Model to the Web – Fortune

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