How big data is changing the way you fly | Gladwin Analytics

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position – they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most importantly – where your thresholds are.To illustrate how data is playing a growing role in todays flight booking engines I’ve broken down play by play how each individual piece of data collected about you can be used, analysed and overlaid with other data sets to paint a picture of who you are, what motivates and drives you to purchase a specific product.

Every day – trillions of calculations are being number crunched to transform this goldmine of data opportunity into real, tangible high revenue opportunities for the airlines and their frequent flyer programs.When armed with key insights , a holistic overview of yours, and other customers’ detailed profiled information can be applied to direct booking channels which are designed to customize pricing for your personal situation at that very given moment.Here is how it’s done through Individual, customized pricing.

Source: How big data is changing the way you fly | Gladwin Analytics

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Filed under Big Data, Interesting, Personalization, Privacy, Semantics

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