Blendle: A Viable Micropayment Solution For Online Publishers 03/31/2016

Dutch company Blendle launched a beta program in the U.S., an event I think will revolutionize online publishing while addressing manyof the problems I raised in my post. In a nutshell, Blendle is an app (and a Web site) that lets people make micropayments for articles they choose to read. Each article may cost anywhere from afew pennies to about a dollar, and the publisher receives 70% of the revenues. All content is ad-free, and if you pay to read an article and then hate it for one of several reasons, you can get yourmoney back instantly. Blendle positions itself as the journalism equivalent of Spotify for music, or Netflix for videos. To the skeptics who claim that micropayments cannot work,Blendle’s co-founder, Alexander Klöpping, points out that 10 years ago nobody paid to download individual songs or videos on the Web.

Source: Blendle: A Viable Micropayment Solution For Online Publishers 03/31/2016

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