Many publishers have April 12th circled on their calendars. Reason being is that day presents the next big opportunities for publishers to expand their brand when Facebook opens its Instant Articles platform to everyone.Publishers are anxious to get more eyeballs on their content. So, when the social media giant recently announced all publishers will be able to post content natively on Facebook, which now boasts nearly 1.6 billion monthly users, many publishers were salivating at the possible exposure for their brand.“Do I think there is an opportunity? I do.
Do I understand what that opportunity is today? I don’t,” said Mike Shoemaker, president of Cities West Publishing, which produces two city/regional magazines. “It’s about trying to expand your message and potential reach to new readers. It’s a way to put your brand out there. It’s a hook. You’re casting a line and hoping to bring people in.”