iOS’s Newsstand has been open for business for nearly a year-and-a-half.
[As tablets get more powerful, with more memory and sharper-looking screens, their apps are getting a makeover. Increasingly, mobile apps employ multimedia—combining words, pictures, audio, and video—in new and interesting ways. In our Digital Reading Room series, we’ll look at some eye-catching multimedia apps and tell you which ones deserve a place on your mobile device.]
It’s been nearly a year-and-a-half since Newsstand became an (undeletable) mainstay of Apple’s iOS, but publishers are still looking to get a grip on this built-in app that houses magazines and other periodicals. Recently, a pair of long-established publications made the leap to Newsstand, and what they’ve done—or left undone—clearly illustrates the diversity of approaches to digital publishing. Meanwhile, a new iPad-only sports periodical shows why established publishers who are slow to adapt to digital may face some threats from smaller outfits willing to invest the time, effort, and money to produce interactive, multimedia offerings that truly engage the reader.
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