Virgin Mobile Content Newsroom Drives 9.7M Engagements – 02/11/2013
Resolution Media and a handful of other ad agencies developed in-house “newsrooms” where editors create site content based on real-time events to drive Web traffic. Virgin Mobile said it partnered with BuzzFeed last year to create a similar strategy. The results churned out 9.7 million engagements in 2012, about 5 million for earned content and the rest for paid. It also created more than 28,000 Facebook engagements and more than 200,000 Pinterest views for the company.
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