The “Mr. Magazine™ Manifesto 2013″: PUBLISHING IS BELIEVING AND 12 OTHER MANTRAS OF WISDOM

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Timeless Collectability will be the mantra for 2013. In the magazine world, 2012 brought about the death of two print weeklies (one originating in 2012 and the other from 1933), along with their le…

 

Timeless Collectability will be the mantra for 2013. In the magazine world, 2012 brought about the death of two print weeklies (one originating in 2012 and the other from 1933), along with their less-than-promising resurrection online. It also redirected our insights to the value of diversity and print’s need to be a collectible force.

To engage the magazine audience, one must be willing to go beyond the informative and straight to the incomparable. One must become the king’s ransom for readers and never relinquish that role. One must provide the timeliness and timelessness that only print, in its inexplicable way, can. And one must divert from, and direct to, the continuum that is digital. If this seems contradictory and impossible … read on and I’ll lead you into 2013’s glowing light surrounding the future of print.

 

Source: http://mrmagazine.wordpress.com/2013/01/08/the-mr-magazine-manifesto-2013-publishing-is-believing-and-12-other-mantras-of-wisdom/

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