Computer Weekly editor Bryan Glick on digital publishing, growing revenue and life after print | TheMediaBriefing

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When Computer Weekly announced the end of its print edition in April 2011, plenty of people mistakenly associated “shutting print” with “shutting down”.

 

When Computer Weekly Computer Weekly

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products computer-weekly announcedthe end of its print edition in April 2011, plenty of people mistakenly associated “shutting print” with “shutting down”. The reaction was symptomatic of a lingering perception in parts of B2B media that if your print product goes, you’re doomed.

 

Ending the printed magazine was, admittedly, something of a milestone, given that Computer Weekly had been around since 1966, the world’s first weekly technology magazine.

The catalyst for the decision was our sale by Reed Business Information Reed Business Information
Reed Business Information, generally known as RBI, is a global B2B publisher active in the United States, United Kingdom, continental Europe and Austr… Read more
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companies reed-business-information and acquisition by TechTarget Loading… companies techtarget , a US online tech publisher with no interest in a declining print industry, no matter how well-known the mag nor how long its history.

 

But the plan to go all-digital had been in place for a couple of years before the change of ownership, and if you’ll allow a moment to show off a little, our experiences since demonstrate a way to grow a B2B business in a digital world. Here are a few facts about what we’ve achieved in the last 18 months:

• The editorial team has grown from 10 to 15 journalists

• The weekly digital magazine now goes out to over 200,000 subscribers – the print edition went to just 90,000

• Website traffic is up 50 percent – November 2012 was a record month for page views

• Membership is significantly up – the number of readers registering each month on our site to access premium content (and, with their permission, to receive the commercial marketing that is central to the business model) has more than trebled in the past six months alone We ran over 15 events last year, and are planning more than 20 next year, including our first series of events in continental Europe

• We have launched many new editorial products, including a digital magazine targeting an English-speaking audience in mainland Europe

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