Tablets Rank Highest In Customer Experience For Searching – 12/17/2012
Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed browsers and unfinished conversions, according to a study that OpinionLab, which monitors the voice of consumers, will release Monday.
In fact, tablets topped all platforms in terms of Site Opinion, with a rating of 3.61, when it comes to searching. Consumers were happiest using the tablet for research at 3.64, as well as to browse and price hunt at 3.47 for mobile versus 2.94 for desktop. When it came to purchasing products, the ratings plummeted 40% to 2.39.
The OpinionLab Holiday 2012 eCommerce Site Satisfaction Report monitored the voice of the consumer, analyzing feedback from more than 43,000 consumers from November through Dec. 11.
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