87% of U.S. magazine and newspaper publishers have an iPad app, survey says

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A new survey from the Alliance for Audited Media (formerly the Audit Bureau of Circulations) finds that newspaper and magazine publishers’ digital businesses are gradually becoming profitable, and 63 percent say “tablets are the most important digital…

large annual survey of magazine and newspaper publishers finds that 90 percent have some sort of mobile presence — whether it’s on a tablet, smartphone or e-reader. And while less than a quarter (22 percent) say that their smartphone and tablet apps are profitable, more than half expect they will become profitable in the next two years. Sixty-three percent of publishers surveyed “agree that tablets are the most important digital channel for their publication’s future.”

The Alliance for Audited Media (formerly known as the Audit Bureau of Circulations) surveyed its 210 North American magazine, newspaper and business publication members for its fourth annual survey on digital practices, this year entitled “How Media Companies are Innovating and Investing in Cross-Platform Opportunities.” Here are some of their findings. The full survey is here (PDF).

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