MediaPost Publications Unique Ways Millennials Engage with Media 12/12/2012

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Unique Ways Millennials Engage with Media – 12/12/2012

According to a recent study by Scarborough, Millennials, Americans age 18 to 29, are 53% more likely than all U.S. adults to feel that social media sites are very important for finding information about news and current events. The study provides marketers and advertisers with a tool to better navigate the digital generation by examining that 43% of Millennials identifed as a race or ethnicity other than white.

Media engagement by younger people has evolved significantly over the past ten years. By examining the news consumption trends of American adults age 21-34* over the last decade, marketers, advertisers and media agencies can see the clear transition from traditional news media toward more digital media.

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