sporting news executives told readers today that the magazine will go all digital on jan. 1, ending a 126-year run in print.
They had already cut its longstanding weekly frequency back to every other week in September 2008 and again to monthly in November 2011 — when it foreshadowed today’s news by ceasing to accept new subscribers.
"Having spoken with many of our longtime subscribers, we recognize this is not a popular decision among our most loyal fans," said Jeff Price, president and publisher, and Garry Howard, editor-in-chief, in a post on the Sporting News website pointing readers to mostly free content on its website and mobile and tablet apps. "Unfortunately, neither our subscriber base nor the current advertising market for print would allow us to operate a profitable print business going forward."
"Whether it’s sports or news it’s still a difficult proposition to try and be profitable in an ink and paper business," Mr. Howard said in a phone interview. "Digital is where it’s at."
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