With less than three weeks until Christmas, the majority of U.S. consumers (87 percent) plan to avoid crowded stores and malls and plan to cybershop from the comfort and convenience of home, according to a new survey by Verizon.
Of these stay-at-home shoppers seeking to check off holiday shopping lists while reducing stress, 21 percent plan to shop online while relaxing on their couch, 8 percent will shop while in bed, and 50 percent will do so while at their home-office desk.
When compared with all consumers, the preferences of digitally-savvy, borderless consumers are somewhat different. More of them (31 percent) plan to make purchases while on their couch, or in bed (9 percent). Slightly less (45 percent) will do so from their home-office desk.
(NOTE: The complete results of the survey, including color infographics, can be obtained at www.borderlessconsumer.com. All the tables and graphics are embeddable and downloadable.)
The findings are part of the Verizon FiOS Innovation Index: Borderless Lifestyle Survey. Other key findings include:
Thirty-three percent of all U.S. consumers and 37 percent of borderless consumers intend to use a PC to purchase holiday gifts online.
Six percent of all consumers and 10 percent of borderless consumers plan to use tablets and smartphones to purchase holiday gifts this December.
Cyber Monday sales nationwide hit a record $1.5 billion this year, driven by the growing number of consumers embracing a digital “borderless lifestyle,” enabled by Internet-connected devices that allow customers to connect and accomplish what they want or need to do, whenever they wish, wherever they are, using the device that they prefer.
In previously released results of the Verizon FiOS Innovation Index⊃1;, 52 percent of U.S. consumers said high-speed Internet access is their most important home convenience. This is especially true among the most active online users – borderless consumers – the nearly 40 percent of Americans who own PCs, smartphones or tablets, and have an Internet-connectable device with them at all times. (NOTE:⊃1; Survey conducted in September 2012 by Harris Interactive on behalf of Verizon among 2,292 U.S. adults)
“For many of us, the holidays can be as stressful as they are joyful,” said Eric Bruno, vice president of FiOS strategy and development for Verizon. “Today’s fast home-Internet speeds, combined with the multitude of connectable devices, are helping to relieve some of the yuletide pressure. This is why also many of the consumers surveyed will do at least some of their shopping online — and although cybershopping is fundamentally driven by convenience, our survey found it’s increasingly about comfort, too.”
See on newscenter.verizon.com