Gas Pump Videos Integrate Real-Time Ad Targeting – 12/06/2012…
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. Nathan Gill, co-founder and chief revenue officer, believes the small screen atop gasoline pumps will integrate real-time ad targeting into the attribution purchase path.
Gill said Outcast signed a deal to integrate screens and technology into gas pumps manufactured by Gilbarco, which should turn the 30 million monthly consumer views into 100 million by 2013.
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