Keith Pollock of ‘DuJour’ discusses the challenges of designing a magazine for multi-device consumers.
This fall, Niche Media founder Jason Binn, Gilt Groupe and Hudson News made a bold bet on the magazine business at a time when many titles, both new and old, are downsizing or shuttering altogether.
Unlike many of the magazine launches we’ve followed over the last year (Cosmo Guy,Huffington, Quartz), DuJour was released simultaneously in print, online, and for mobile, social and email platforms. The title, which targets consumers with an average income above $250,000, began with a print run of 250,000. Its website was optimized for tablet and smartphone reading from inception.
Among magazine websites, DuJour’s design is both original and refreshingly streamlined. One can recognize immediately that it’s meant to be read on a tablet. Visitors can choose to peruse content in HTML5 or flip through a digital replica of the print product.
We spoke to Keith Pollock, co-editor in chief of DuJour, about the challenges of designing a magazine for multi-device consumers.
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