Forecast: Internet ad spend will outstrip all print in 2015

See on Scoop.itDaily Content Highlights

Mad Men are moving their money – the internet will take more advertising dollars than newspapers and magazines combined by 2015, according to latest forecasts.

2015 is the year when internet advertising spend will overtake combined newspaper and magazine ad spend globally, according to ad group ZenithOptimedia’s latest forecast.

That mark has already been passed in some countries, but not on a worldwide basis.

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