Forecast: Internet ad spend will outstrip all print in 2015

See on Scoop.itDaily Content Highlights
ad_spending

Mad Men are moving their money – the internet will take more advertising dollars than newspapers and magazines combined by 2015, according to latest forecasts.

2015 is the year when internet advertising spend will overtake combined newspaper and magazine ad spend globally, according to ad group ZenithOptimedia’s latest forecast.

That mark has already been passed in some countries, but not on a worldwide basis.

See on paidcontent.org

Advertisements

Leave a comment

Filed under Magazine, Print

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s