MediaPost Publications AudienceScience Rejiggers Business Model, Closes Ad Network Biz 11/30/2012

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AudienceScience shut down its ad network, laid off 33 employees and  reassigned others to positions focused on the company’s advertising platform  business to better support brands.

Jeff Pullen, AudienceScience CEO, told MediaPost that trying to run an ad  network while working to build out a platform stifles innovation and creates  conflicts in resources.

After several years, the ad network business became less significant to  AudienceScience’s overall strategy. “We felt it was time to make a definitive  statement on our growth opportunity,” he said. “Being out of the ad network  business allows us to squarely align ourselves with the goals of  advertisers.”

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