AudienceScience shut down its ad network, laid off 33 employees and reassigned others to positions focused on the company’s advertising platform business to better support brands.
Jeff Pullen, AudienceScience CEO, told MediaPost that trying to run an ad network while working to build out a platform stifles innovation and creates conflicts in resources.
After several years, the ad network business became less significant to AudienceScience’s overall strategy. “We felt it was time to make a definitive statement on our growth opportunity,” he said. “Being out of the ad network business allows us to squarely align ourselves with the goals of advertisers.”
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