MediaPost Publications Accenture: Most Consumers Want Control Of Custom Deals 12/03/2012

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Misconceptions about personalization and privacy contributed to the slow  start in online shopping and fast momentum toward showrooming, but custom content and coupons even momentum and help seal the deal, according to a recent  study.

Some 36% of consumers participating in an Accenture Interactive survey want  companies to stop tracking their online Web site activity, but another 64% said  they would rather control the information to get served personalized  information.

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